DHL Extends Deal as Official Express and Logistics Provider of Wisconsin 250

DHL will return as the Official Express and Logistics Provider of the ABC Supply Co. Inc. Wisconsin 250 at Milwaukee IndyFest.

The world’s leading international express services provider will cap off its major sponsorship of the two day festival of IndyCar racing and entertainment by delivering the winner’s trophy to the A.J. Foyt Victory Lane after the checkered flag falls on the afternoon of Sunday, unhealthy August 17.

“We’re thrilled to work again with Michael Andretti and team to help keep the Milwaukee Mile’s legacy alive and bring a fantastic experience to racing fans in the area, store ” said Christine Nashick, for sale Chief Customer Officer for DHL Express. In 2012 and 2013, DHL delivered the Milwaukee IndyFest winner’s trophy to a familiar face in three-time Milwaukee Mile winner Ryan Hunter-Reay. While the DHL-sponsored Andretti Autosport driver will hope to accept another DHL delivery in the Milwaukee victory lane, at least 20 other Verizon IndyCar drivers will be vying for the honor of receiving the same special package.

DHL will also deliver a unique spectacle to race fans during the pre-race ceremony, lapping the world’s oldest operating motor speedway in a DHL delivery truck.

“We are once again very excited to have the victory celebration delivered by DHL to Milwaukee IndyFest,” said Kevin Healy — General Manager, Milwaukee IndyFest. “The special DHL delivery of the ABC Supply Co. Inc. Wisconsin 250 Presented by the Metro Milwaukee Honda Dealers winner’s trophy to victory lane is quickly becoming a tradition at The Mile, adding to the already storied history of this great track and event.”

Coyote Logistics to Title Sponsor Hockey City Classic

Chicago-based Coyote Logistics has been announced as the new Hockey City Classic title sponsor through 2017.

Along with the new partnership, symptoms the newly named Coyote Logistics Hockey City Classic brings top-tier collegiate hockey back to Soldier Field February 7, pills 2015. 

“For nearly 30 years, medicine Intersport’s heritage has been creating unique experiences that engage passionate audiences,” said Drew Russell, Vice President of Properties for Intersport. “We are dedicated to the art of developing experiences like this fantastic collegiate outdoor hockey double-header. Coyote is a fanatical supporter of Chicago, its local community, employees and student-athletes across the country.”

The inaugural Hockey City Classic – the first hockey games ever played at Soldier Field – attracted more than 52,000 fans in 2013. In addition, more than 100,000 people attended the 80 events that made up the Hockey City Classic Winter Festival, an 18-day celebration at Soldier Field. The 2015 Festival will include hockey clinics, exhibition matches and exclusive hospitality events. This partnership is another foray for Coyote’s sports marketing initiatives – they also sponsor the Coyote Chicago Mission, one of the country’s top Tier 1AAA Hockey Clubs.

“Coyote understands how this event, at one of Chicago’s most revered venues, can support the Chicago community and student-athletes across the country in their pursuit for lifelong success,” said Coyote CEO and Cofounder Jeff Silver. “We work and live by the theme of ‘no excuses.’ That is reflected in the work we do for our customers and carriers, our involvement in the community, and in the way we treat each other within our organization. This is an exceptional event to celebrate with everyone around us.”

Miami is the only team in the 2015 edition to have played in the Classic before. The four teams combined have amassed 12 total NCAA Men’s Ice Hockey Championships and 78 total NCAA Men’s Ice Hockey Tournament appearances. All four teams finished the 2014 season ranked in the top 40 in the Ratings Percentage Index (RPI). Game times and broadcast details for the 2015 Coyote Logistics Hockey City Classic will be announced at a later date.

William Hill Appointed Official Betting Partner of Southampton FC

Southampton FC have named UK bookmaker William Hill as their Official Betting Partner. 

Gareth Rogers, Chief Executive Officer at Southampton Football Club, commented: “We are delighted to welcome William Hill as our partners and this is another important step for the commercial growth of our club.

“We are constantly looking to partner with businesses at the forefront of their industry and William Hill has long established itself as not only Britain’s biggest bookmaker but one of world’s leading gaming companies.

“We are excited to begin working with a traditional and strong British brand that shares our ambitions on and off the field.”

Hendrick Motorsports Announce 3M as Jeff Gordon’s New Primary Sponsor

Hendrick Motorsports have revealed today a new partnership naming 3M as a primary sponsor for driver Jeff Gordon and his No. 24 Chevrolet SS team during the 2015 NASCAR season. 

The new relationship will feature 3M as a primary sponsor in 11 Sprint Cup races annually and as an associate-level partner in all other events. The agreement covers the 2015, 2016 and 2017 NASCAR seasons.

All five of 3M’s business units, which comprise more than $31 billion in annual sales, will use the sponsorship in consumer promotions, product launches and business-to-business opportunities.

“At 3M, we play to win, and we push hard every day to do just that,” said Jesse Singh, senior vice president, 3M Global Sales and Marketing. “With this deal, we align with champion driver Jeff Gordon and an organization at the top of its game in Hendrick Motorsports. What they do in the garage and on the track exemplifies what we’re all about in our labs, plants and business teams around the world.”

With more than 65 of its products used in the construction and maintenance of Sprint Cup Series race cars, 3M for decades has played a key role in the success of NASCAR teams. The company manufactures more than 80,000 different products and has been an official NASCAR partner across several categories since 1995.

“The range of 3M’s business is just incredible,” said Rick Hendrick, owner of Hendrick Motorsports. “It’s an amazingly diverse company that spends billions in research and development to continue rolling out new and innovative products. We’re already using many of them throughout the organization, and when you consider the potential for both consumer and business-to-business programs connected to our sport, the possibilities are endless.”

One of the most accomplished drivers in NASCAR history, Gordon is a four-time Cup Series champion, and his 90 victories rank third on the all-time wins list. Currently second in points, he has two victories, one pole position, seven top-five finishes and 15 top-10s in 22 Sprint Cup races this season.

“Innovation is what 3M is known for,” said Gordon, 43, who has a lifetime contract with Hendrick Motorsports. “We’ve seen that approach throughout their involvement in NASCAR, and it’s a terrific fit for what we do at Hendrick Motorsports and with the No. 24 team. I’m personally excited about the opportunities and thrilled to represent a company that’s so passionately supported auto racing for such a long time.”

Manchester City Ink QNET Partnership

Premier League champions Manchester City have announced a new partnership with direct selling company, arthritis QNET.

The three year partnership will see the wellness and lifestyle company become the Club’s Official Direct Selling Partner.

As part of the deal, health QNET will have access to a series of Manchester City money-can’t buy experiences such as player meet and greets which they can use as incentives for high performing Independent Representatives or rewards for loyal customers.

Commenting on the partnership, Tom Glick, Chief Business Officer for Manchester City, said: “QNET’s grass roots philosophy of empowering ordinary people around the world to start their own business and succeed has been the key to their rapid growth, which now extends to over 100 countries worldwide.

“We are delighted to be working with QNET in a partnership that presents both parties with exciting opportunities to collaborate through football across the world and continues our exciting growth across Asia.”

“QNET is the flagship international direct selling subsidiary of the QI Group of Companies helmed by Malaysian entrepreneur, Vijay Eswaran, who added: “We are absolutely thrilled to be partnering with Manchester City.

“We look forward to working with the Club to continue our engagement with communities around the world and also to improving the standard of football in Asia, through coaching clinics and training opportunities.”

QNET previous experience as a sport sponsor includes a Marussia F1 partnership. 

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Brisbane Roar Extend Pauls Platinum Partnership

A-League team Brisbane Roar has renewed their platinum partnership with Pauls for a further two years. 

Pauls has re-committed as the naming rights sponsor to the Pauls Roar Active Program – Australia’s biggest grassroots football program – and the popular Pauls Family Zone on match day at Suncorp Stadium, meaning the state’s youngest footballers have somewhere to both play and watch the round ball game. 

The iconic Pauls logo will also continue to hold its place on the sleeve of the club’s Hyundai A-League jersey.

Brisbane Roar Managing Director Sean Dobson said the support of Pauls was integral to the club’s strong emphasis on community engagement.

“The Pauls Roar Active Program is an important part of our engagement with Queenslanders, both in Brisbane and in the regional areas of the state,” Dobson said.

“Those young footballers who go through the program also have a safe and fun environment on match day in the Pauls Family Zone and we’re seeing large numbers of families coming to Suncorp Stadium to support our club.

“Together with Pauls, Brisbane Roar is proud to continue our strong emphasis on community, grassroots and developing the next generation of Queensland footballers.”

General Manager of Marketing David Waugh said Pauls was proud to grow their partnership with Brisbane Roar.

“Last year we signed an expanded deal which provided enormous benefits to us on and off the field and we are thrilled to be re-signing with the Roar for another two seasons,” Waugh said.

“Our relationship with Brisbane Roar is one that we are proud of.

“We have been a part of Queensland for over 90 years and we hope our relationship with Brisbane Roar continues well into the future.”

Europcar Becomes Arsenal’s New Car & Van Rental Partner

Arsenal FC has signed a new partnership with Europcar as official car and van rental partner. 

As apart of the deal, health Europcar will promote its partnership with the club in a large number of territories around the world including South Africa, hospital the United States, and selected countries in Asia and Latin America and throughout Europe.

The three-year partnership will afford Europcar branding at all domestic fixtures played at Emirates Stadium, with digital marketing rights also extended throughout Arsenal’s many online and social media channels.

Speaking about the partnership, Arsenal sales and marketing director, Vinai Venkatesham, said: “We are delighted to be partnering with Europcar for the next three years. We are already working closely together to develop engaging marketing campaigns targeted at football fans all around the world.”

Ken McCall, managing director of Europcar UK Group, said: “This is a tremendously exciting partnership for Europcar. It gives us fantastic branding opportunities within the UK, and also reaching millions of football fans who follow the Premier League throughout the world. As well as promoting the Europcar global brand message, ‘Moving Your Way’, the partnership also gives us access to the players and player imagery for our own promotional activity.”

London Irish Extend Ridgeway Volkswagen Partnership

Aviva Premiership rugby club London Irish have renewed their partnership with Ridgeway Volkswagen.

Ridgeway Volkswagen has been involved with London Irish since 2011 and are delighted to announce a major shirt sponsorship deal and return once again as “Official Vehicle Partner”.

Ridgeway Volkswagen branding will appear on the rear of the first team playing shirts for all Aviva Premiership, LV= Cup and European Rugby Challenge Cup fixtures. The company will also enjoy extensive branding, marketing rights on matchdays and replica jersey branding.

As part of the sponsorship Ridgeway, which operates Volkswagen dealerships in Reading, Newbury, Wantage, Oxford Kidlington and Oxford Iffley Road, has provided the club with a fleet of Volkswagen Golf’s and Caddy vans, to be used for the club’s community projects.

The continued partnership will also give London Irish supporters access to exclusive Volkswagen car and van offers throughout the season via “The Blarney” eshots and on a members-only area of the Ridgeway website.

John O’Hanlon, Ridgeway’s Chief Executive said: “We are absolutely delighted to have the Ridgeway name alongside that of London Irish once again. We believe there is a great fit with our Volkswagen dealerships and the Club and look forward to continuing our successful partnership.”

Jim O’Toole, Commercial Director London Irish said: “Ridgeway Volkswagen have been great partners for us over the last few years and we are pleased to extend the relationship for another two seasons, we look forward to taking the marketing partnership to a new level.”

Andrew Lean, Ridgeway Volkswagen’s Brand Director added: “We are a performance-orientated and innovative brand so there is no better fit than with a sport that continually captures the imagination and a loyal following. We can’t wait for our involvement at the Madejski and with London Irish’s loyal supporters.”

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Leicester City Announce 666Bet as Official Betting Partner

Newly promoted Premier League team Leicester City FC have announced a new platinum partnership with online betting company 666Bet.

The agreement will see 666Bet become the Foxes’ Official Betting Partner and exclusive European Betting Partner for the 2014/15 season.

Ian Flanagan, Commercial Director for Leicester City Football Club, said: “Our partnership with 666Bet brings together a new player in the online betting market with a new player in the Barclays Premier League, which we envisage will create a host of exciting opportunities for both parties.

“We are delighted to present our supporters with an Official Betting Partner that will offer both excellent value and a personal service with an interest in their Club.”

The partnership will give 666Bet significant advertising and branding presence at King Power Stadium on matchdays during the campaign, promotional access to the first team squad, access to hospitality facilities and online presence on Leicester’s website.

Barry Martin, CEO of 666Bet, said: “It’s a very exciting time to be getting involved with Leicester City after their promotion to the Premier League and we’re delighted to have signed this partnership. 666Bet is a young, hungry and ambitious new betting company and we see a number of parallels with ourselves and the Foxes.

“Leicester City fans are hugely passionate and we will be providing lots of special bets and offers on the Foxes’ games throughout the season. We are also very excited about the Club’s connections in the Far East as this is going to be a key target market for us in the future.”

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Fulham Announce New Official Car Partner

English Championship club Fulham FC have announced flagship dealer group Motor Village as their Official Car Partner. 

In a one-year deal, which officially kicks off this week, the London-based retailer will supply Fulham FC with a fleet of vehicles for use as match day corporate shuttles and, on non-match days, for the club’s Player Care and Academy departments.  

Fiat’s popular 500L family car, the Fiat Doblo people carrier, and the sporty Alfa Giulietta are among the cars initially being provided to Fulham FC as part of the arrangement. As well as the car supply, the deal brings Motor Village a set of marketing rights including in-stadium advertising and the opportunity to showcase vehicles to both Fulham FC players and fans.  

“We are proud to be involved with Fulham FC for this season,” says Tony Dittli, Managing Director, Motor Village. “At a time when Fulham is gearing up for new challenges of their own, we want to be part of that journey, and share in their success. This opportunity will allow us to showcase all Fiat Group cars to players, staff and fans. We are a perfect fit for the football club.” 

“I am delighted to welcome Motor Village as Fulham’s Official Car Partner for the 2014/15 season,” adds Alistair Mackintosh, Fulham Football Club Chief Executive. “It is a well-established and prestigious London company. We look forward to having a successful relationship with them through this campaign and hopefully further into the future.’