Belgium FA Signs Adidas as New Kit Supplier

German sportwear manufacturer adidas has inked a long-term partnership with the Royal Belgian Football Association.

The deal commences on September 1st 2014 and will see Belgium wearing adidas kits during the qualifications for UEFA EURO 2016. 

adidas plans to work closely with the Royal Belgian Football Association to leverage the growing international appeal of the team. Highly regarded as an up-and-coming nation in world football, cialis Belgium recently rose to 5th in the FIFA World Rankings after reaching the quarter finals at the 2014 FIFA World Cup Brazil. 

Claus-Peter Mayer, buy viagra | VP Global Sports Marketing Football at adidas, symptoms said of the announcement: “It is a great addition to the adidas portfolio to have signed this football nation of huge potential and it demonstrates our continued investment in football around the world.

“With a great achievement at the FIFA World Cup 2014 reaching the quarter finals, and a current fifth place at the FIFA World Ranking, we are excited about this strong relationship and look forward to UEFA EURO 2016.” 

Filip Van Doorslaer, Marketing & Events Director of the Royal Belgian Football Association said: “This is again a fantastic moment within the current development of our Belgian Red Devils brand on an international level.

“Knowing we shared our biggest successes in the past, we are proud to be working again with such a historic and prestigious brand giving us the worldwide leverage. The proven performance and continuous innovation of adidas gives an extra lift to Belgian football.”

Gila River Casinos Set to Acquire Naming Rights to Arizona Coyotes’ Glendale Arena

Arizona based Gila River Casinos have agreed to terms on a nine-year partnership agreement that includes the naming rights for Arizona Coyotes’ Glendale Arena.

The agreement is pending approval from Glendale City Council on September 9. If approved, the new name of the venue will be Gila River Arena.

“On behalf of the entire Arizona Coyotes organization and IceArizona, we are thrilled to partner with Gila River Casinos and the Gila River Indian Community,” said Arizona Coyotes Co-Owner, President and CEO Anthony LeBlanc.

“Like the Coyotes, the Gila River Indian Community prides themselves on their commitment to business excellence and to their community. Pending Glendale City Council approval, we are looking forward to having Gila River’s prestigious and reputable name associated with our great hockey team and our state-of-the-art arena. This will be a great fit for both the Coyotes and Gila River Casinos.” 

“As a long term partner of the Arizona Coyotes, Gila River Casinos and the Gila River Indian Community are delighted to partner with the Arizona Coyotes as a naming partner. On behalf of Gila River Casinos, I would like to thank the Arizona Coyotes and Rosette Law for working so diligently to complete the naming rights agreement. We extend our sincerest gratitude to both organizations for their continued support and partnership,” said Deborah Griffin, President of the Board of Directors for Gila Casinos.

“Gila River Casinos places a great deal of importance on being a good partner in the communities we work and live in, and this partnership provides the perfect opportunity to support long term economic growth and development to the city of Glendale and the state of Arizona.”

Under the terms of the agreement, Gila River Casinos will receive the naming rights and associated premier signage on the facility.  In a separate transaction, the Coyotes and Gila River will enhance their long time sponsorship relationship with a variety of additional advertising, marketing and merchandising opportunities at the arena. 

Owned by the City of Glendale, the soon to be Gila River Arena is home to the National Hockey League’s Arizona Coyotes and a multitude of entertainment events annually. 

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Citizen Watch Named Official Timekeeper of Premiership Rugby

Premiership Rugby has today signed a two-year partnership with Citizen Watch UK making the brand the Official Timekeeper of the organisation.

Working closely the two brands will raise awareness of Citizen’s new global brand statement: ‘Better Starts Now’ within the rugby community nationwide, supporting the company’s on-going strategy to grow awareness amongst consumers aged 35-55yrs.

As part of the partnership, Citizen will receive branding on Premiership Rugby stadium perimeter boards and stadium clocks as well as on screen TV branding for all Aviva Premiership Rugby matches.

Citizen has also secured branding rights to Aviva Premiership Rugby’s ‘Try of the Week’ and ‘Try of the Month’. They will now be called Citizen Try of the Week and Citizen Try of the Month.

Both Citizen and Premiership Rugby will promote the new collaboration through digital communications, including a presence on the Premiership Rugby website, e-zines, and via online banners.

Dominic Hayes, Premiership Rugby’s Commercial Director said, “There has never been a better time to partner with Premiership Rugby and we are delighted that Citizen are becoming our first ever Official Timekeeper.  It’s great to work with a company that shares core values of innovation and competition and we look forward to the evolution of a long and successful relationship. ”

Mark Robinson, MD of Citizen Watch UK commented, “We are delighted to become an official sponsor of Premiership Rugby, and to be actively supporting the best of British sport.

“Citizen’s new brand statement ‘Better Starts Now’ represents the simple belief that no matter who you are and what you do, it is always possible to make something better – and now is the time to start doing it. We are confident that this principle will resonate with rugby fans, and with the clubs commitment to always improving their team’s performance.”

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Holden Renews V8 Supercars Agreement

Holden has sealed a multi-year extension to its partnership agreement with the Holden Racing Team (HRT) in V8 Supercars.

The partnership extension, cialis announced at the team’s headquarters in Clayton, prostate on Thursday, means that HRT will continue as Holden’s official factory racing team.

GM Holden Motorsport and Sponsorship Manager Simon McNamara commented on the deal: “2015 marks the 25th anniversary of Holden and its official factory racing team,” McNamara said.

“Motorsport is part of Holden’s DNA, having raced its products in Australia and overseas with great success for more than 45 years.

“We’re incredibly proud of the Holden Racing Team – and the success we’ve built together in this sport. We’re certainly looking forward to working hard together over the next few years for more race wins and championships.”

Holden Racing Team owner Ryan Walkinshaw said: “My dad started the Holden Racing Team 24 years ago and our family is hugely passionate about HRT, so we are fortunate to have a new, multi-year contract with Holden,” Walkinshaw said. “Our new deal gives us the opportunity as a team to celebrate our 25th anniversary with our loyal partners and fans, which is exciting.

“Our relationship with Holden extends further than just the race team, and Holden has been a great supporter of my father and our family.

“Hopefully we can repay Holden’s faith with more race wins and championships.”

QBE Extends Sydney Swans Partnership

Insurance group QBE have renewed their partnership with Australian Football League (AFL) team Sydney Swans until 2019.

The Swans and QBE have been in a long-term relationship counting this year as their 28th year as principal partner of the Club.

As part of the extended partnership, order QBE will continue its support of the QBE Sydney Swans Academy. QBE has been principal partner of the QBE Sydney Swans Academy since its inception in 2010.

Sydney Swans CEO Andrew Ireland said: “QBE have been on board with the Swans for 28 years now, medicine and this extension will see our partnership continue into a 33rd year, ampoule which is unique not only Australia, but in world sport,” Ireland said.

“We are proud of our association with QBE and are really excited that they are committed to not only backing the Swans at the elite level, but also supporting the QBE Sydney Swans Academy at grass roots level.

“With the support of QBE, the QBE Sydney Swans Academy is engaging hundreds of young footballers in an elite training environment, and developing the game across Sydney and greater New South Wales.

“We have shared many successes, both on and off the field over the past 28 years and we look forward to many more.”

Colin Fagen, CEO of QBE Australia & New Zealand added: “The extension of our partnership with the Swans will see us celebrate a milestone 33 years together, a relationship that will be older than many of the Swans players themselves!

“What is particularly special about our partnership is our shared passion for a culture of excellence on and off the field.”

AFL’s Adelaide FC Renew Historic Toyota Partnership

Australian Fooball League (AFL) team Adelaide Football Club have renewed their partnership with Japanese car manufacturer Toyota.

The Crows and iconic car brand, bronchi which has been with the Club since its inception in 1991, there have agreed to a new two-year agreement.

Adelaide Football Club Chairman Rob Chapman commented: “We often say that stability is a hallmark of our Club and our relationship with Toyota epitomises that, health ” Chapman said.

“The Club is in great shape and Toyota has had a big part to play.

“Their willingness to extend the partnership also reflects the faith they have in where our Club is heading.

“Our gratitude goes to Toyota head office, South Australian management and the dealers in our State.”

Toyota Motor Corporation Australia Regional Manager Robert Nunan said the car maker was proud of the long-standing partnership.

“We have been there from day one and our partnership with the Adelaide Football Club has played a significant role in our success,” he said.

“It has helped us to gain market leadership in South Australia – in addition to every other State and Territory.

“This partnership stretches beyond the immediate success of both the Adelaide Football Club and Toyota, and allows us to give back to a much wider community across the state and beyond.”

Roompot to Sponsor New UCI Team Orange Cycling

New cycling outfit Orange Cycling has secured a two-year sponsorship deal with Roompot as they look to make their debut in the peloton in 2015.

The Dutch holiday company was set to choose between Orange Cycling and Belkin, but has opted to sponsor the fledgling Pro Continental team created by former riders Michael Boogerd, Erik Breukink, Jean-Paul van Poppel and agent and event manager Michael Zijlaard.

After making their application to the UCI for a Pro Continental licence for the 2015 season, securing sponsorship is a major step in the creation of the team.

“Founding a team was a dream of all of us: Dutch mentality and no-nonsense attitude. And now this dream comes true,” said Zijlaard, during a press conference to announce the deal. “We have asked a ProContinental license at the UCI and our official name will be Roompot Orange Cycling Team. We are not going to say anything about the team colours but it might be orange.”

At the press conference, held ahead of stage three of the Eneco Tour, it was also confirmed that the team would be given a wildcard for next year’s edition of the race.

The new team has yet to announce any rider signings but a number of names have been linked to the team, including former Dutch national champion Johnny Hoogerland. The 31-year-old moved to Androni Giocattoli this season after the Dutch Vacansoleil-DCM team folded at the end of 2014. Belkin’s Maarten Tjallingii is also on the team’s radar. The plan will be to have a roster solely consisting of Dutch riders.

“We want young motivated riders where money isn’t the main objective. There is room for a ProContinental team in the Netherlands. There is enough talent. Cycling is doing well in the country so this is very important for Dutch Cycling. We want to give Dutch riders room to grow. There isn’t always room at WorldTour and those teams are also internationally focused,” said Boogerd, who will act as a directeur sportif for the team. “We didn’t want to give false promises, so we haven’t signed any riders yet. Now it’s time to start talking to riders.”

Canon Becomes Official Camera & Printer Sponsor of Little League

Camera manufacturer Canon U.S.A., asthma Inc. has signed a multi-year partnership with the Little League International.

The deal kicks off with the “Print to the Little League Baseball World Series” event in South Williamsport, ed PA. From today through the end of the tournament on August 24, baseball fans from around the world can utilize Canon PIXMA Printing Solutions and cloud technology to share photos and words of encouragement printed on-site to create “The Great Wall of Fandom.”

With the new partnership, Canon becomes the official camera and printer sponsor of Little League Baseball and Softball, the world’s largest youth sports organization.

“From input to output with Canon cameras and printers, the multi-year partnership with the Little League Organization will allow Canon to connect with a new generation of young families who want to capture and share quality memories of this exciting sporting event,” said Yuichi Ishizuka, President and COO, Canon U.S.A., Inc. “We are thrilled that the ‘Print to the Little League Baseball World Series’ initiative allows us to demonstrate the ability to print from virtually anywhere to anywhere via PIXMA Printing Solutions (PPS). Moreover, we’re connecting with fans who can’t be there in person, but want to show their support and encouragement for the players.”

“We are excited to welcome Canon as Little League’s newest national sponsor and to the Little League Baseball World Series this August,” said Liz DiLullo Brown, Little League Vice President of Marketing and Strategic Partnerships. “Little League is more than a youth sports organization, it is a youth leadership organization, and thanks to the support of our national sponsors, Little League is able to provide parents a healthy, affordable recreational outlet for their children.”

Mars to Remain Official Chocolate of NASCAR

Mars, parent company of M&M’s, has signed new multi-year deals with Joe Gibbs Racing and NASCAR, further expanding its presence in the sport.

The new agreement with JGR will extend the sponsorship partnership with JGR’s No. 18 Toyota team and driver Kyle Busch in the Sprint Cup Series.

The renewed contract with the sanctioning body will designate Mars as the Official Chocolate of NASCAR.

“Mars and its iconic brands have been part of NASCAR for decades, and we’re excited to keep that winning tradition going,” said Roy Benin, Chief Consumer Officer at Mars Chocolate North America. “As the sport has grown throughout the years, so has our involvement in it and we’re incredibly proud of the strong partnership we’ve forged with Joe Gibbs Racing and the league.”

Busch commented: “This is great news for everyone at Joe Gibbs Racing and our fans, but also shows how dedicated Mars is to our sport. With this news, any trip to Victory Lane will be even sweeter.”

Manchester City Get Suited Up with T.M. Lewin

Reigning Premier League champions Manchester City have announced today a new partnership with T.M. Lewin naming the British fashion house the Official Formal Wear Partner of the club.

The two year partnership will see the leading British shirt maker and tailor provide the official team suits, viagra 100mg shirts and ties for Manuel Pellegrini’s men.

As part of the deal, T.M. Lewin shot a 1950’s inspired campaign featuring Sergio Aguero, Fernando, Jesus Navas and Gael Clichy donning their new Perry Suits.

Commenting on the partnership, Chief Business Officer for Manchester City, Tom Glick, said: “Like Manchester City, T.M.Lewin is a brand steeped in history and innovation.  Renowned for their outstanding craftsmanship and quality, they are not only a much loved British tailor, but an international label also with stores in Europe, Singapore and Australia.  We look forward to working together at home and abroad during the coming seasons.”

T.M.Lewin CEO, Geoff Quinn, added: “We are delighted to be adding Manchester City to our portfolio of sporting partnerships.  To be working with the Premier League Champions is a particular honour and we look forward to helping the squad maintain their world class image off the pitch, during what we are confident will be an exciting and successful season for them.”

Over the last month Manchester City have partnered with QNET, Hansa Pilsener and Nissan.

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