National Hockey League team Detroit Red Wings have announced a three-year partnership with Perani’s Hockey World to make the sporting goods store the official hockey retailer of the Red Wings and the Little Caesars Amateur Hockey League (LCAHL).

Perani’s, generic a Michigan-based specialty sporting goods retailer focused on hockey and lacrosse, viagra 40mg will sponsor the youth hockey pregame and intermission skates during all Red Wings home games through the 2016-17 season. In addition, medstore Perani’s will sponsor several youth hockey initiatives around the state of Michigan with the Red Wings and the LCAHL, including the Red Wings Youth Hockey Camp which took place on Aug. 11-13 at Joe Louis Arena.

Coined “The Toystore for the Hockey Player,” Perani’s Hockey World will also provide the more than 11,000 youth players in the Little Caesars Amateur Hockey League with a “Players Club Card,” which can be used to receive a discount on purchases at all 23 Perani’s Hockey World locations throughout the U.S. and Canada.

“Top to bottom, our company is very excited for this partnership,” said Robert Perani, Co-Owner of Perani’s Hockey World. “Personally, I am humbled that the Detroit Red Wings and Little Caesars offered this exclusive partnership to our company and brought together three of the most respected names in hockey. We look forward to working with the Red Wings and Little Caesars to help grow our great sport moving forward.”

Logistics provider DHL has become a platinum sponsor and FC Bayern’s new international partner for logistics and e-commerce.

The club and the corporation announced a new six-year agreement through 2020 at a press conference at the Allianz Arena in Munich on Friday. As the club’s logistics partner of many years DHL already ensures that FC Bayern official merchandising items arrive safely and reliably with fans. The Munich club will now also benefit from the international e-commerce expertise of the market leader in the logistics industry.

“FC Bayern has become a global player with a steadily growing fan base in diverse countries on every continent,” commented FC Bayern chairman Karl-Heinz Rummenigge. “We have just returned from our summer tour in the USA, which again demonstrated our enormous potential in international markets. Together with DHL as an experienced and world-renowned partner we want to expand our online touchpoints with our fans around the world and thereby continue to grow our international merchandising.”

“We are delighted with this strategic partnership with such a renowned partner as FC Bayern München. Using our range of services we will create an important foundation for the club continuing to increase its commercial success both at home and abroad,” commented Deutsche Post DHL chief executive officer Frank Appel. “Two strong and internationally well-known brands such as FC Bayern München and DHL will also benefit from each other within the framework of our agreed sponsorship partnership.”

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Liverpool FC has signed a two-year partnership with the Barbados Tourism Authority (BTA) that will run until the end of the 2015-16 Barclays Premier League season.

The BTA becomes the official tourism partner of the Premier League club in a deal which will see them promote the Caribbean island to the Reds’ global fan base, with the main focus on engaging with fans in the UK, North America, Europe, the Caribbean and Latin America.

Billy Hogan, chief commercial officer at Liverpool FC, said: “The new partnership with the Barbados Tourism Authority is really exciting for the club and our fans.

“As well as us being able to engage with fans in the Caribbean, tapping into what is already a nation of sports lovers, our global followers will get the chance to win tickets to games as well as once-in-a-lifetime holidays, courtesy of our new partner.

“We want to work with BTA to help promote the many attributes of Barbados to our global followers, and help increase the numbers of visiting fans to the island.”

Petra Roach, the BTA’s interim president and CEO, added: “We’re very excited to be joining the Liverpool FC family and with such a large contingent of Liverpool fans on the island, it’s going to be quite a welcome for them.

“Barbados is one of the UK’s most desired holiday destinations, while Liverpool FC is one of the UK’s most respected football clubs – so the partnership has real synergy and will give us an exciting opportunity to spread the word about our fabulous island even further.”

English Premier League champions Manchester City has announced a new partnership with MTN Cameroon – the African country’s leading telecommunications provider.

The two parties signed a two-year deal and MTN will become City’s Official Telecommunications Partner in Cameroon.

As part of the deal, denture MTN has acquired wide-ranging licensing rights to use the club crest and player imagery in national marketing campaigns.

City will also provide MTN Cameroon with stats and audio along with video content for mobile phones and internet platforms related to the club’s progress in the Barclays Premier League and UEFA Champions League.

?Chief Business Officer for Manchester City, Tom Glick, said: “In MTN Cameroon, we have found a key strategic partner in Africa whose reputation for delivering innovative, simple and accessible communications solutions, has made them the leading telecommunications provider in the country.  An accolade they richly deserve.

“We are delighted to welcome MTN Cameroon on board and look forward to engaging with our Cameroonian fans over the coming seasons.”

Karl O. Toriola, CEO of MTN Cameroon, added: “Like Manchester City, MTN share a deep passion for football and sport.

“Through partnering with one of the most prestigious clubs in the world, we are now able to provide our loyal customers throughout Cameroon with the opportunity to get closer to the game they love.”

Sunderland AFC have extended their partnership with South African Airways for the new Premier League season.

The partnership will see South African Airways, unhealthy Africa’s most-awarded airline, recipe continue as the club’s Official African Airline partner. Through the global reach of the Barclays Premier League, viagra Sunderland AFC will help to promote the airline in over 200 countries.

The carrier will also continue to support Sunderland AFC on all aspects of its travel throughout the continent which it holds a strong relationship with.

Speaking about the partnership, Sunderland AFC’s Commercial Director Gary Hutchinson said: “We enjoyed a fantastic first year with South African Airways and are delighted to continue our partnership. We are increasing our international activity and presence across Africa and beyond and this partnership provides the perfect platform for us to build on that.”

South African Airways UK General Manager, Gary Kershaw, commented: “We were delighted to support Sunderland AFC’s football and community development work across Africa in the last 12 months.  The new 2014-15 Barclays Premier League season is set to be an even more exciting prospect and we look forward to the partnership continuing to drive further brand and commercial synergies.”

Newly promoted Aviva Premiership team London Welsh have signed Rhino Teamwear as its Official Kit Supplier for the 2014/15season. 

London Welsh’s new Rhino Teamwear home and away kits will be unveiled at the Club’s official pre-season media day on August 29. 

Rhino is the world’s leading manufacturer and supplier of contact and training equipment for rugby and is Official Supplier in this product category to the British & Irish Lions, abortion England, erectile Wales, purchase USA Rugby, the Hong Kong RFU, the HSBC Cathay Pacific Hong Kong Sevens, Cardiff Blues, Bath Rugby, Gloucester, the British Army and St Helens Rugby League Club. 

As one of world rugby’s leading brands Rhino Teamwear has in the past been Official Kit Supplier to the Northampton Saints, Edinburgh and the Llanelli Scarlets.  More recently the Cardiff based outfit kitted out the Barbarians for their Summer Tour in 2013 with games against England at Twickenham and the Lions in Hong Kong. 

London Welsh Chief Executive Officer Mike Stevens said: “London Welsh is delighted to announce Rhino Teamwear as its Official Kit Supplier for the 2014/15 Aviva Premiership season. 

“Rhino has an outstanding and established reputation in the sportswear manufacturing industry, particularly in the field of rugby, and we are delighted to welcome them as a new partner of the Club at what is a really exciting time for London Welsh. 

“We have been extremely impressed by Rhino’s professionalism, flexibility and responsiveness. Already they have proved just how quickly and easily they can respond to our requirements, without any unnecessary complications or hassle. 

“We’re delighted to have them on board and we look forward to their continuing support over the coming season.” 

Rhino Teamwear Managing Director Dave Reynish said: “We are delighted to be supplying London Welsh, which is a prestigious club steeped in history and playing at the highest level of club rugby – it is a superb opportunity for a supplier like Rhino to showcase what can be achieved at the top flight. 

“We will continue to work closely with them to ensure they have the best possible on-field and off-field teamwear and apparel.”