Axalta Coating Systems, ed | a leading global supplier of liquid and powder coatings, purchase today announced they will sponsor Polaris Racing and Judnick Motorsports’ 10th season in the International Series of Champions (ISOC), the AMSOIL Championship Snocross.

The 16-race snowmobile season begins Thanksgiving weekend in Duluth, Minnesota. Its Pro National Open Class features 28 drivers and the Pro Lite Class features 60 drivers.

The Polaris Racing team uses Axalta’s coatings on snowmobiles and the team racing hauler. Axalta’s sports equipment coatings are also on their Indian and Victory Motorcycles.

ISOC is the premier association for snowmobile racing in the U.S. Headquartered in Albertville, Minnesota, ISOC has been providing exciting racing events since the mid-1990s. Snowmobile racing, known as snocross, combines the thrilling action of motocross with big-air jumps against a snowcapped and rugged race course.

Judnick Motorsports team was established in 1997 and features two dominant drivers, Ross Martin and James Johnstad. Pro Open National Class driver Ross Martin has made a successful career in the AMSOIL Championship Snocross series, achieving 30 Pro Open National Wins, 81 Pro Open National Podiums, three Pro Open National Championships and numerous Silver and Bronze Medals in the X Games. The Pro Lite racer James Johnstad had 10 podiums and three wins last season.

“I can’t express how much it means to be able to work with a company such as Axalta, for what is now going on 10 years,” said team owner Scott Judnick. “As a premier vendor to the Polaris brand, Axalta plays a big role in making the entire family a winner on the track and on the trail.”

Sporting goods manufacturer STX, pharmacy LLC have signed endorsement deals with a number of NHL players.

The Baltimore, ampoule Maryland brand have agreed deals with athletes Charlie Coyle (Minnesota Wild), David Booth (Toronto Maple Leafs), Brandon Pirri (Florida Panthers), Jonathon Blum (Minnesota Wild) and Mike Brown (San Jose Sharks).

All five players have signed multi-year deals and will join Matt Moulson (Buffalo Sabres) to represent STX in the NHL.

The addition of all five athletes will help drive brand awareness as STX prepares to expand its new ice hockey line to include gloves, elite-level protective gear and beginner and intermediate-level Surgeon and Stallion sticks. Additionally, each will be involved with product development, on-ice feedback, as well as appearances at STX-sponsored events.

“The early success of STX’s ice hockey line is greatly due to our research-driven approach,” said Ed Saunders, Director of Marketing at STX. “We have unparalleled access to players of all levels through STX events and work closely with our NHL athletes to develop elite gear. This positions STX well to launch our new protective gear and stick lines.”

“These talented players are a great fit for STX as we continue to expand our ice hockey line,” said Matt Hoppe, Senior Global Brand Manager at STX. “As more professional players support and use STX products, it provides an opportunity for feedback and input from the most elite players in the game. This enables us to produce the highest quality product available on the market.”

Virginia Tech University have signed a multi-year partnership with Union First Market Bank for the local financial institution to sponsor Hokies’ Athletics.

For Union, anesthetist the Commonwealth of Virginia’s largest community banking organization, the new agreement represents its largest ever commitment to the University as the bank embarks on its first athletics sponsorship to connect with Virginia Tech fans.

The athletics sponsorship, brokered by IMG, the university’s multimedia rights partner, positions Union as the first partner to secure a presenting sponsorship of a gate and concourse plaza in 65,000-seat Lane Stadium. Additionally, the banking organization will serve as Presenting Sponsor of the Union Halftime Show during all Virginia Tech football & men’s basketball radio broadcasts on the Virginia Tech IMG Sports Network.

“Union is excited about this unique partnership,” said Billy Beale, Chief Executive Officer of Union First Market Bank. “Combining an athletic sponsorship with an academic partnership is a first for Union. As the largest community bank headquartered in Virginia, we understand the importance of entrepreneurship to the Virginia economy and believe this partnership will build the skills necessary to successfully start new ventures in the Commonwealth. Union is committed to improving financial literacy and building financial acumen to empower the next generation to create new jobs and make sound financial decisions.”

“Through this unique partnership, Union is directly supporting Virginia Tech Athletics, our faculty, and our students,” said Whit Babcock, Virginia Tech Director of Athletics. “This is a progressive athletics and University partnership model that demonstrates the positive impact a collaborative approach can have on Virginia Tech and our community.”

Mazda UK has been named the ‘Official Vehicle Partner’ for European Senior Tour event, herbal the Travis Perkins Masters, unhealthy taking place from 29 August to 31 August 2014.

The event is hoping to beat last year’s record crowd of 25, cheap ed 000 people over the three days of the 54-hole competition where the manufacturer will use the event to further raise brand awareness among company car drivers.

The Travis Perkins Masters is being held for the 14th time over the Duke’s Course at Woburn and 2010 European Ryder Cup Captain Colin Montgomerie is hoping to defend his title and beat the field of European golfing legends competing in the tournament.

Mazda will be showcasing a number of its latest cars at the event including the corporate favourite, and multi award-winning Mazda6, the Mazda CX-5 compact SUV as well as the all-new Mazda3. All three cars feature the ground-breaking SKYACTIV technology that delivers a no compromise balance of performance and economy.

During the event there will also be Mazda branding throughout the course. A highlights package from the event will be screened daily on Sky Sports that will further boost Mazda brand exposure.

Mazda Head of Fleet Steve Tomlinson said: “Many visitors to the Travis Perkins Masters will be company car drivers, which is a major target audience for Mazda, especially with our Mazda6 and all-new Mazda3. As our second year of sponsorship involvement with the event we are using it as a platform to raise brand awareness and encourage attendees to consider Mazda when they choose their next company car.”

The European Senior Tour Order of Merit is currently led by one of the continent’s best known golfers, Scotland’s Colin Montgomerie – fresh from his US Senior Open title back in July – but the leading host of European players that will be trying to close that gap at Woburn include the 2012 winner Des Smyth, along with Sam Torrance, Ian Woosnam and Mark James.

Tomlinson said: “Participation in golf is increasing and there is phenomenal interest from people wanting to see events on the Senior Tour as demonstrated by record attendance at the Travis Perkins Masters last year and an expectation of that figure being exceeded this year.”

Tomlinson concluded: “Mazda’s ongoing partnership with the Travis Perkins Masters event promises to be exciting for both parties and we are confident that the relationship will help showcase our comprehensive model range.”

Team Penske announced today that it has extended its long-time partnership with Snap-on Incorporated.

The multi-year extension between the two organizations adds to Team Penske’s longest active sponsorship as it celebrates a 33-year bond with Snap-on in 2014. 

“Team Penske has been proud to call Snap-on a trusted partner for over 33 years and we are happy to announce that we will continue to work together for years to come, story ” said Roger Penske. “Our teams know that they are using the very best with Snap-on tools and equipment and we appreciate all that their reliability, quality and partnership has meant to our success together over the years.” 

Under the terms of the renewed relationship, Snap-on will continue to be featured as an associate sponsor of all Team Penske cars competing in NASCAR and INDYCAR. Snap-on will also serve as a primary sponsor of a Team Penske car in the NASCAR Nationwide Series with the specific races to be announced at a later time. 

“We’ve enjoyed a tremendous relationship with the Penske organization for more than 30 years, driven and strengthened by our shared beliefs in extraordinary customer service, solving critical problems and a respect for the unique challenges of vehicle performance,” said Nick Pinchuk, chairman and CEO of Snap-on Incorporated.

“Whether in the pits or in the service bay, we feel like we’re a part of their team, and we have benefited from working with them over the years. Our customers and franchisees like knowing that Snap-on is connected with a winning organization and we’re pleased to continue our partnership.”

Volleyball Canada have announced InterContinental Hotels Group (IHG) ias its new official hotel supplier.

“We are very excited to be partnering with IHG, allergist ” said Mark Eckert, purchase Volleyball Canada Executive Director. “Volleyball Canada runs major events for both indoor and beach volleyball all across the country, diagnosis bringing thousands of athletes and their families together. Having an integrated hotel partner will benefit competitors as well as event organizers of all types of volleyball tournaments in Canada.”

For example, the 2015 Volleyball Canada Championship in Calgary next May is expected to attract 10,000 athletes and 12,000 spectators, which translates into an excess of 18,000 room nights for area hotels.

IHG’s brands include InterContinental, Holiday Inn, and Holiday Inn Express, Crowne Plaza, Hotel Indigo, Staybridge Suites and they have more than 168 properties across Canada.

“We are very pleased to have Volleyball Canada and its provincial partners on board with IHG.  We know how many big events Volleyball Canada organizes, and look forward to providing a seamless solution for its sport-specific accommodations,” said Brendan St. Jacques, Key Account Director for IHG.