The 2014 World Challenge Golf, hosted by the Tiger Woods Foundation, has secured Hero MotoCorp Ltd, the world’s largest two-wheeler manufacturer as its title sponsor.

The tournament will be held between December 3-7 at the renowned Isleworth Golf & Country Club here and will have 17 of the PGA TOUR’s best players competing for the $3.5 million top prize. 

The 72-hole, stroke play event is co-sponsored by the PGA TOUR and benefits the Tavistock Foundation and the college-access programs of the Tiger Woods Foundation. 

Pawan Munjal, vice-chairman & managing director, Hero MotoCorp Ltd, commented: “This title sponsorship of the Hero World Challenge is reflective of Brand Hero’s rapidly expanding global footprint. 

“Having been associated with the game in India for over two decades, and being the title sponsor of the Hero Indian Open for both men and women for several years, it is only befitting that we should be stepping on to the global arena of golf with the Hero World Challenge.” 

Woods said: “This tournament has been an integral part of my foundation since 1999 and has raised $25 million for my foundation and local charities. We are thrilled to partner with Tavistock Group to make the tournament an even stronger platform for the game of golf and I am very excited to welcome Hero MotoCorp as title sponsor.”

American network ESPN is to broadcast its first 3D offering outside of the US with coverage of the X Games to be screened in Australia this weekend.

The sports broadcaster has teamed up with Australian pay-TV operators FOXTEL and AUSTAR to provide eight hours of 3D coverage of the extreme sports event in Los Angeles, which is taking place from 29 July to 1 August.

The 3D broadcast will be available to all FOXTEL iQ2 and AUSTAR Mystar HD subscribers with 3D-ready television sets.

ESPN Asia Pacific vice president, Michael Morrison, said: “Extending ESPN 3D to Australia reinforces our commitment to provide fans worldwide the best quality sports programming.

“3D television has taken off in the United States and around the world and this provides ESPN 3D an outstanding opportunity to work with FOXTEL and AUSTAR in Australia to bring this exciting trial programming to Australian sports fans.”

FOXTEL’s director of sport, Pete Campbell, added: “FOXTEL was the first to bring Australians 3D television and we’re thrilled to partner with ESPN for another ground-breaking sport experience.”

 

 

The launch of Portuguese-language sports channel Sport TV in the United States has been authorised by Portuguese regulatory authorities ERC.

The American version of the channel will be called Sport TV Américas, drug and in the first phase of its launch will be addressed to the Portuguese American audiences based in the US and Canada, check based in the New York and Toronto metropolitan areas respectively.

The channel will be available in standard definition and in HD, and on satellite and cable. It will broadcast for around 86 hours per week in its first year.

Distribution of the American version will be handled by Seabra Portuguese Televisión (SPT).

Retired NFL quarterback Brett Favre has joined Copper Fit as a brand ambassador.

Favre made his debut as a Copper Fit brand ambassador in the commercial, capsule “Life After Football” that began airing nationwide in September.

“I live with muscle and joint soreness every day, anesthetist ” said Favre, stomach reflecting on his life in the NFL while working on his farm in Mississippi. “But life after football can be just as tough. For knee and elbow support, I choose Copper Fit.”

“To have a legendary professional athlete like Brett as a Copper Fit Brand Ambassador is a real honor. We’re excited and privileged to have Brett on board” said CEO Andy Khubani.

South Korea’s television network SBS TV has been fined US$1.64 million by the state regulator for not sharing coverage of this summer’s FIFA World Cup with other broadcasters, it has been reported.

SBS had exclusive rights to broadcast matches from South Africa, but following complaints from broadcasters KBS and MBC, the Korea Communications Commission (KCC) told SBS to negotiate a share of some games.

And the KCC has now said that SBS has been fined because it did not “sincerely comply with the request” to negotiate a share of games.

The Penn Mutual Life Insurance Company, ampoule United World Sports and NBC Sports Group have announced a three-year title sponsorship for the Collegiate Rugby Championship, clinic the largest Rugby 7s collegiate rugby championship in the United States.

The Collegiate Rugby Championship, pill which takes place at PPL Park in the Philadelphia metropolitan area, will now be called ”The Penn Mutual Collegiate Rugby Championship.” In addition, Penn Mutual has committed to be the title sponsor for The Varsity Cup, the national collegiate championship of the 15-a-side rugby format. The Varsity Cup, which is played at Rio Tinto Stadium in Salt Lake City, will now be named “The Penn Mutual Varsity Cup.”

Penn Mutual is committed to work with UWS and NBC Sports Group to establish the Collegiate Rugby Championship as an iconic world-class Philadelphia-based sports event, on par with national championships in other major sports in the United States.

According to Jonathan First, President of United World Sports, “This sponsorship establishes rugby, which is now the fastest growing sport in America, as a powerful corporate marketing and branding tool – one with the same cache of soccer, appealing to an American market comprised, in part, of business leaders and decision makers. We congratulate Penn Mutual on their forward-looking decision, and we’re eager to help them connect their brand with our audience of devoted fans, dedicated players and quality institutions from around the country.”

“Our sponsorship is part of a long-term business-building strategy to extend the Penn Mutual brand to consumers, financial professionals, and student athletes,” says Eileen McDonnell, Penn Mutual’s Chairman, President & CEO. “Like rugby, Penn Mutual enjoys a long and esteemed history–167 years of service to our policyholders. And, like rugby, we are more cutting edge than ever, having doubled our market share since the financial crisis of 2008.”

For its participation, Penn Mutual will tell its story to millions of Americans through TV exposure on NBC, NBCSN, Universal Sports Network, Comcast SportsNet, in-event branding, online and digital marketing, and through localized and national promotions and events throughout the year.

“We’re thrilled to have Penn Mutual join our partnership with United World Sports in support of the Collegiate Rugby Championship and The Varsity Cup,” said Jon Miller, President, Programming, NBC Sports Group. “We believe Penn Mutual’s support will aid in the growth and popularity of these events, and the sport of rugby across the U.S.”

The Football Federation Australia have revealed Sony PlayStation 4 as the naming rights sponsor for the NPL finals series, the national second tier competition, with Sony PlayStation as the naming rights sponsor.

The new sponsorship agreement with PlayStation 4 will see the semi-professional member federation-based competitions in Australian football branded as the ‘PlayStation 4 National Premier Leagues’ up until at least the end of the National Premier Leagues 2017 Finals Series and reflects the Sony group’s support of football at national and international levels.

FFA CEO David Gallop commented on the deal:“Sony Computer Entertainment Australia is a blue chip company and this PlayStation 4 partnership emphasizes the continued growth of football and reaffirms the attraction of the National Premier Leagues and its position in the Australian football landscape,” Gallop said.

“We are thrilled to have PlayStation join the FFA corporate family and their vision and commitment to align themselves with a competition that only originated last year speaks volumes in what is certain to be beneficial and rewarding for both parties.”

Michael Ephraim, Managing Director, Sony Computer Entertainment Australia joined Gallop for the launch and expressed his passion and excitement at PlayStation’s affiliation with the National Premier Leagues.

“At PlayStation, everything we do is for the players. People love to play football for many of the same reasons they play video games – for fun, to be challenged, for the competition and to be social. This new partnership unites the passion of our fans with the passion of the National Premier Leagues communities and will help drive the continued growth of football in Australia,” Ephraim said.

“At PlayStation, we’re big believers in striving for victory and, importantly, getting involved in a game that you love. We look forward to bringing our partnership with the National Premier Leagues to life across the country.”

NBA franchise Memphis Grizzlies have signed a collaboration deal with BlueCross BlueShield of Tennessee making BlueCross the official health insurance carrier of the Memphis Grizzlies.

“We are thrilled to enter into a meaningful partnership with BlueCross BlueShield of Tennessee for this upcoming season, prostate ” said President of Business Operations Jason Wexler. “We share the common goal of promoting health and wellness for all of Grizz Nation. This relationship is a natural fit that will allow us to jointly explore opportunities to cultivate healthier lifestyles in the broader Memphis community, viagra 60mg starting with the Grizzlies Riverfront Fitness Trail and Pop-Up Park.”

”We’re very excited about this new partnership and appreciate the Grizzlies entrusting us with their health care coverage needs, ambulance ” said Calvin Anderson, senior vice president for BlueCross. “The team has got some really exciting things going on that will positively impact the health of many people, especially school-aged youth. That syncs directly with our mission and was a relationship we enthusiastically embraced.”

Car rental company Hertz has extended their contract with National Rugby League club Penrith Panthers for a further three years.

As part of the agreement, generic Hertz will continue to be a sleeve sponsor for the team.

Hertz first joined forces with the Panthers 12 years ago and in 2012 increased their involvement with the club to feature as the team’s official sleeve sponsor.

Justin Pascoe, order pills Chief Commercial Officer for the Panthers Group, said in a statement: “I am delighted by the Panthers continued relationship with a global brand such as Hertz.

“The renewal of this partnership represents a growing demand for our brand on the back of a transformation of our business both on and off the field. We acknowledge that as an organisation we are only at the beginning of our journey and we are very humbled and proud to have Hertz joining us on that journey for the next three years.”