Yuengling & Son have agreed to sponsor Richard Childress Racing and the No. 33 Chevrolet SS at Pocono Raceway in the June NASCAR Sprint Cup Series race with Ty Dillon behind the wheel.

“We are thrilled to continue our great partnership with Yuengling and showcase their great products to NASCAR fans,” said Richard Childress, chairman and CEO of Richard Childress Racing. “We have enjoyed working with a family-owned and operated company with such a rich heritage and tight-knit culture. It’s something we mirror here at RCR. Yuengling is an iconic American brand and the brewery has produced a quality beer for almost two centuries.”

The Yuengling Light Lager brand has been featured on the No. 3 Chevrolet Camaro in 2014, which is the 185-year-old company’s first season partnering with a NASCAR team. The Pottsville, Pa.-based brewery has been American Owned and Family Operated since 1829 and sells beer in 16 states.

“We are proud to partner with RCR again for 2015. The RCR team and the Childress family operate with the same hard work and integrity that we believe in,” said Dick Yuengling, President and fifth generation family owner of D.G. Yuengling & Son, Inc. “This sponsorship has exposed our Light Lager brand to many new consumers. NASCAR fans are proud and loyal Americans and they’ve welcomed America’s Oldest Brewery into the sport and we appreciate that.”

Dillon is currently competing for the Nationwide Series championship and has one victory, which took place at Indianapolis Motor Speedway in July.

“The Yuengling family has been a phenomenal partner and I’m honored to be a part of such a great family-operated company, just like we are here at RCR,” Ty Dillon said. “Dick, Jennifer, Wendy, Debbie, Sheryl Yuengling and all of their employees have given us an enormous amount of support. I’m looking forward to growing our relationship with all their distributors, retailers and loyal customers during the 2015 season.”

Yuengling Light Lager was featured on the hood of the No. 3 Chevrolet Silverado in the NASCAR Camping World Truck Series Pocono Mountains 150 in August where older brother Austin Dillon drove to victory lane.

Qatar Petroleum has agreed to sponsor the 24th Men’s Handball World Championship in 2015.

The contract of mutual agreement was signed at a press conference held in Doha by Dr. Thani Abdulrahman Al Kuwari, cialis Director General of the Qatar 2015 Organising Committee and Abdulrahman Ahmad Al-Shaibi, doctor Director of Finance, Qatar Petroleum, and Chief Coordinator, Industries Qatar and its group companies. 

As part of the deal, Qatar Petroleum will become a Prestige Partner for the first international men’s handball world championship tournament in Qatar, which will be held between 15 January and 1 February 2015.

Industries Qatar, QAPCO, QAFCO, and Qatar Steel will be Official Partners of the Championship, while QAFAC and QATOFIN will be Business Partners of the prestigious event. T

Dr. Thani Abdulrahman Al Kuwari, Director General, Qatar 2015, said: “We at Qatar 2015 Organising Committee headed by H.E. Sheikh Joaan bin Hamad Al Thani are proud to be working with some of Qatar’s leading companies, Qatar Petroleum, Industries Qatar and its Group Companies as partners for the Men’s Handball World Championship.

“Our ambition is to organise a world-class event in 2015, and leave a strong legacy of sports development for the people of Qatar – and our partnership will enable us to deliver that.”

Abdulrahman Ahmad Al-Shaibi, Director of Finance, Qatar Petroleum, and Chief Coordinator, Industries Qatar, commented: “This sponsorship springs from the role that Industries Qatar plays in supporting national initiatives, which in turn, are positively reflected in our support of the country’s sports strategy. It is our pleasure to support the Qatar Handball Championship 2015.”

 

The NHRA has named Precision Turbo & Engine, drug the leader in turbocharger technology for street and race applications, as presenting sponsor for the NHRA Pro Mod Drag Racing Series event at the AAA Insurance NHRA Midwest Nationals.

The event is set to take place  on Sept. 26-28 at Gateway Motorsports Park in Madison, Ill. It is the ninth of 10 races in the NHRA Pro Mod Drag Racing Series.

“This is a historical partnership between NHRA and the Real Pro Mod Association and we are working towards a common goal of ensuring the longevity and prosperity of Pro Mod racing,” said PTE president and owner Harry Hruska. “Precision Turbo & Engine’s sponsorship of the St. Louis Pro Mod race is just one of the many ways our company is showing its commitment to supporting this great class.”

Featuring the world’s fastest and most unique doorslammer race cars, the NHRA Pro Mod Drag Racing Series offers something for every kind of hot-rodding enthusiast. The growing class is highlighted by historic muscle cars like,’67 Mustangs and ’68 Firebirds and ’69 Camaros, as well as a variety of newer American muscle cars. With more than 3,000 horsepower, the suspended door pro mod cars travel the quarter-mile in less than six seconds at speeds exceeding 250 mph.

The 2014 NHRA Pro Mod Drag Racing Series competes during a 10-race schedule, with each event televised on the Velocity Channel.

German shampoo producer Alpecin has been announced as the co-title sponsor of the Giant-Shimano cycling team beginning in January 2015. 

The highly successful WorldTour outfit will be known as Giant-Alpecin from next season. Shimano is set to stay on as technical partner.

Alpecin is a global company that produces caffeine-based shampoos designed to promote hair growth. Its once marketing tagline ‘doping for the hair’ made headlines in 2012 when Jan Ullrich signed on as an ambassador.

“Alpecin has been committed to cycling for more than half a century. With this important step, decease for us the circle is now complete. For Alpecin unique opportunities to activate new worldwide markets open up, order working in cooperation with Giant, discount the biggest worldwide bike producer,” said company excecutive director Eduard R. Dörrenberg in a team statement.

The deal marks the return of a German title sponsor to a top-tier cycling team, which is fitting with eight-time Tour de France stage winner Kittel being one of five Germans, including Vuelta a Espana green jersey champion John Degenkolb, on the current roster.

Giant stepped up as a co-title sponsor one year earlier than anticipated when an unnamed American benefactor withdrew support at the 11th hour last season. The bike manufacturer has supported this new alliance and the added and long-term security it brings.

“In partnership with Shimano, we made a strong commitment to the team this year so they could compete at the highest level. We’re happy that the performance and dedication of the riders and staff has led to the addition of Alpecin as a new long-term partner. Our mission to advance the sport of cycling, and to promote this healthy activity worldwide, will continue with team Giant-Alpecin,” said Giant CEO Tony Lo.

Twisted Tea has been announced as the primary sponsor to the No. 9 Richard Petty Motorsports (RPM) Ford this weekend at the Dover International Speedway.

Marcos Ambrose will race the blue and yellow scheme of the hard iced tea company. Twisted Tea joined RPM at the end of 2013 and has been an associate sponsor on the No. 9 Ford throughout the season. The company was also a primary sponsor of Ambrose at the Charlotte Motor Speedway earlier this year.

Twisted Tea has capitalized on their sponsorship with RPM by connecting with race fans nationally through consumer awareness, creative point of sale and meet-and-greets with Ambrose in various race markets. They will host over 100 guests this weekend.

“It’s great to see Twisted Tea on the No.9 this weekend for Richard Petty Motorsports. We’ve been working with them all season and now this is their week to really take the spotlight. They are a great group of people and are a perfect fit for NASCAR. They have great products which a lot of fans enjoy.

“This is really a great race for them to be a primary for us too. First, I really enjoy this track. I like the challenge of it. I have run well there too. And, it’s a big Chase race, so there is a lot of attention on the race this weekend. We want to steal some of that spotlight from some of the guys, hope Aric has a good race, but also try and get that win for Twisted Tea. We’re really looking forward to this weekend.”

Big Bash League (BBL) team Melbourne Renegades have today signed a two-year partnership with independent retail liquor brand, medic Australian Liquor Marketers Pty Ltd (ALM).

The award-winning group have inked an agreement to become the club’s Co-Major Partner & Coaches Partner, ailment and its Official Alcohol Retail Partner.   Speaking from Etihad Stadium, Melbourne Renegades CEO Stuart Coventry welcomed Cellarbrations to the club for the KFC T20 BBL|04 and BBL|05 seasons.  

“I’m delighted to announce the two-year deal with Cellarbrations today. The group’s decision to take a dual sponsorship role with the Melbourne Renegades is great news for the club, our members and the competition,” Coventry said.   “With the support of Cellarbrations and our other valued partners, we have a solid base from which to make a serious challenge for the BBL|04 and BBL|05 titles.”  

ALM’s CEO Scott Marshall said the brand would work to leverage the Renegades partnership to draw attention to its key strengths.   “

Cellarbrations is one of Australia’s largest retail liquor brands with a nation-wide presence in every state,” Marshall said.  

“The essence of Cellarbrations is to help you celebrate all of life’s moments.  Through the successful KFC T20 Big Bash League and the amazing Melbourne Renegades at-match experience, we believe this partnership embodies the spirit of celebration.”

Eurosport has further increased its portfolio of international cricket with the acquisition of the Caribbean Twenty20 tournament which begins early in the New Year.

The Caribbean T20 2011 will feature Barbados, drugs Guyana, seek Jamaica, Leeward Islands, Trinidad & Tobago, Windward Islands, Combined Campuses & Colleges and Canada plus Friends Provident t20 champions Hampshire Royals and runners-up Somerset.

The tournament will be played from January 10-23.

The Sir Vivian Richards Cricket Grounds in Antigua will be the venue for the first round of Caribbean T20 matches with the final stages played at the Kensington Oval ground in Barbados. The inaugural tournament took place in July and was won by Guyana, who beat Barbados by one wicket.

The tournament features two matches each day which will begin at approximately 8pm and midnight UK time.

Eurosport will show at least 15 games exclusively live with including all of the Hampshire and Somerset matches plus the semis and final live.

Hampshire begin their campaign on January 11 against Canada with Somerset facing Guyana the following day.

Matches will also be streamed online via the Eurosport Player.

The acquisition of the Caribbean T20 2011 follows Eurosport’s foray into Test cricket this winter which has featured live coverage of both the Sri Lanka-West Indies series in November and Pakistan-South Africa series.

ESPN STAR Sports and SBS Media Holdings are launching a new joint venture in Korea, allergy SBS ESPN, ambulance which will feature local and international sports programming.

The new channel will deliver live and exclusive coverage of sporting events such as the Barclays Premier League, medic Scottish Premier League, French League, Asian Football Confederation (AFC); major Tennis Grand Slams in the Wimbledon and Australian Open in addition to the WTA Tour; as well as The US Open Championship, NCAA Basketball and International Skating Union events, among others. SBS ESPN will also feature local sports such as Korean football, basketball and baseball leagues. The channel will be broadcast entirely in Korean.

Manu Sawhney, ESPN STAR Sports’ managing director, commented: “We are very pleased to partner with SBS to enhance the overall experience of sports fans with the most comprehensive sports offering. It is always our endeavor to showcase the best sporting content from around the world to fans in the most entertaining, engaging and localized manner and we were very heartened that SBS too strongly shares this belief with us. This association with SBS reinforces our commitment to sports fans in Korea and we look forward to work closely with them to bring in more compelling and relevant offerings for fans in the market.”

Ha Kum Loul, SBS Media Holdings’ CEO and president, said: “We are excited about this venture with ESS. It is enhances our quality of services to Korean viewers as well as reinforces our reach to the world sports market. Given ESS and SBS’s vast experience and impressive records, both regionally and globally, we’re confident that SBS ESPN will continue to develop sports events and properties for sports fans.”