Rugby Players’ Association Appoint Nick Byrom as Commercial Director

The Rugby Players’ Association (RPA) has announced the appointment of Nick Byrom as its Commercial Director, health following the departure of Commercial Manager Alex Anderson earlier this month.

Byrom joins the RPA with a vast commercial track record having started his career with corporate hospitality agent Match Point.

He has since taken on roles at Wembley Stadium, order IMG Hospitality and Thomas Cook and has experience in rugby, having worked on the travel and hospitality programmes at three Rugby World Cups and the last Lions Tour in South Africa.

On his appointment, Byrom said: “I’m delighted to join the RPA at this time. I look forward to developing some new, long term partnerships to compliment the incredible roster of existing RPA Partners.

“We will look to introduce some innovative events and opportunities for both commercial partners and RPA members whilst providing commercial support to the outstanding work that the RPA Player Development Programme currently does”.

Damian Hopley, RPA said: “We are very excited to have someone of Nick’s outstanding pedigree joining the RPA in what is one of the most remarkable eras for sport in this country.

“With RWC 2015 only 3 years away, Nick has been bought in to build on the strong commercial partnerships we have with a number of leading blue chip brands who have been involved with the RPA and our 600 members for a number of years.

“I have every confidence that rugby’s profile will grow significantly in the next few years, so it is imperative that the RPA is in a position to capitalise on this, thus increasing the support we give our past, present and future members.”

Anderson announced his intentions to resign as Commercial Manager earlier in the summer having joined the RPA in 2000.

George Weah confirms for Soccerex Seminar Lagos

Soccerex are delighted to announce that African football legend, viagra George Weah has been confirmed as a speaker for the inaugural Soccerex Seminar Lagos, viagra 60mg 27-28 September 2012.

Weah is undoubtedly one of the most successful footballers the continent as ever produced. The three-time African Footballer of the year was also voted World and European Player of the year in 1995. His glittering career featured stints in England with Chelsea and Manchester City and France with Monaco, Paris St Germain and Olympique Marseille, but he is most famous for the five years he spent in Italy with AC Milan.

Since hanging up his boots Weah has devoted his time to humanitarian efforts in his native Liberia, highlighting the power of football for social change and a political career which saw him run for President in Liberia in 2005. He was also chosen to be a UNICEF goodwill ambassador.

Weah’s immense football experience and standing with Africa make him a fantastic addition to the Seminar Lagos and will add weight to a conference line up which will address key regional and international issues such as Football in West Africa, Youth Development, The Business of Football, Doing in Business in West Africa and Social responsibility.

The event will be the first international football business event to take place in Lagos and will provide international delegates with a first look at this exciting, football mad market. Commenting on Lagos, Former FA and Arsenal Vice Chairman and Soccerex regular, David Dein said:

“Nigeria is like my second home – I have been travelling there for over 30 years. The passion and ability that West Africa has for the beautiful game is immense and the economy is now growing rapidly, resulting in increased opportunities around football. In that sense it is perfect timing that Soccerex has decided to come to Lagos”.

For more information on the Soccerex Seminar Lagos please go to www.soccerex.com/lagos.

FFA Broadcast Deal Announcement Imminent says CEO Gallop

Football Federation Australia (FFA) chief executive David Gallop has suggested they are close to announcing a new broadcast deal potentially worth $40 million a year for the next four years.

Newly elected Gallop said: “It’s too early to give details, but I am confident that when we do, and it is very close, it will be regarded as a very good deal with a very significant uplift in value reflecting how the game is travelling,” he said.

“It’s not my place to second guess details and how negotiations played out either, but everyone will be comfortable with what will be announced.”

Gallop left the NRL after 10 years at the helm and while he declined to speak about the league he once headed at his first press conference as FFA chief, he did dismiss criticism from Australian Rugby League chairman John Grant, who described him as being too “reactive” during his tenure.

“Sport is something that throws up issues from time to time that you need to react to,” Gallop said.

“I have no doubt that we can get the balance right, but I believe my track record in dealing with issues and reacting to issues was a good one in rugby league.”

While Gallop did not reveal details about the FFA’s new broadcast deal – reported to be worth $40 million a year for the next four years – he said the announcement is imminent.

“It’s too early to give details, but I am confident that when we do, and it is very close, it will be regarded as a very good deal with a very significant uplift in value reflecting how the game is travelling,” he said.

“It’s not my place to second guess details and how negotiations played out either, but everyone will be comfortable with what will be announced.”

When asked what his priorities will be, Gallop said he intends to make everyone feel a part of ‘the beautiful game’.

“My intention in the first few weeks in this job is to do a lot of listening,” Gallop said.

“My goal is for everyone who plays, watches and works either for wages or on a volunteer basis to feel like they belong in football.”

“I do think we need to make the whole football family feel part of the game and communication in business and in sport is very important.

“Improving communication lines to ensure people feel listened to is part of my priority.”

Exclusive: MediaCom Swoop for Misha Sher to Oversee Pele Partnerships

By Ismail Uddin

Misha Sher the Director of Partnerships at MediaCom Sport spoke exclusively to iSportconnect about their recent partnership deal with Pele.

Through a four year contract signed with Legends 10, MediaCom Sport will support future global brand extensions for one of the most legendary sporting figures in the world which is a unique worldwide deal for a Media company.

Pele’s marketability has risen with Brazil staging the 2014 FIFA World Cup and the Rio 2016 Olympics. Over 60 sponsors will be looking to leverage brand activation with scaled marketing budgets over the next four years, estimated by MediaCom to be over $2bn in the run up to these global events.

Misha Sher, the newly appointed Director of Partnerships and Brands at MediaCom Sport said: “Media agencies wouldn’t typically represent athletes but in this case you’re talking about Pele. He’s not just an athlete he’s a humanitarian, a true living legend and icon.

“Mediacom is one of the biggest media agencies in the world with contacts and relationships with some of the biggest brands across the globe. Being able to offer Pele to many of the clients we already work with is quite unique and hasn’t been done in the past.”

Stephen Allan, Chairman of MediaCom said: “We will help Pelé communicate his passion for humanitarianism, cultural diversity and sport on the world advertising stage, and offer a truly unique opportunity for our clients.

“As our clients demand more unique and bespoke communication platforms to stand out in a very cluttered media environment, Pelé, the IOC’s Athlete of the Century, offers a platform for unparalleled brand communication and sports marketing strategies.

“MediaCom is breaking new ground as the only media agency network to represent a sporting icon in this way.”

With opportunities for global brands to partner with one of the most iconic faces in the world, this partnership will see appearances of Pelé in future advertising on a national, regional and global scale.

This will potentially include TV commercials, product endorsements and other areas of brand extensions.

Sher added: “When you put Pele and Brazil together, who are going to host two major global events, then he is incredibly attractive to brands who are interested in that market. But Pele’s appeal is truly global which means that he offers brands a very unique opportunity to connect with audiences from every corner of the planet.

“The interest which we have received since the announcement has been truly remarkable and we’re having serious conversations with various parties”

This deal is also going to boost Brazil when the spotlight turns to them in the next four years.  With a predicted value of $4bn of rights investment fees for the next World Cup and Olympic Games in Brazil, MediaCom Sport will raise awareness of Brazil’s ever increasing influence on the world stage.

MediaCom represents $25bn advertising spend per year and works with global advertisers such as Procter & Gamble, Dell and Volkswagen Group.  Pelé will work alongside a variety of clients and across multiple markets through MediaCom Sport.

The former global partnerships director at Rangers commented: “Every time you host a major event it obviously puts your city on the map and hosting two major events like the World Cup and Olympics in the space of two years is going to shed an enormous light on Brazil.

“Pele is synonymous with Brazil and that’s something every brand in the world will be aware of.”

Generate steps into bat for Friends Life

Friends Life today announces a new partnership with leading sponsorship agency Generate Sponsorship ahead of this year’s Friends Life t20 competition.

With the domestic Twenty20 cricket competition, dosage sale set to begin on 1 June, Friends Life has enlisted the services of Generate to help raise its profile as the leading sponsor of the tournament.

The competition will run throughout June and July with a total of 97 matches being played including the season highlights of the quarter, semi-final and final fixtures set for 25 August in Cardiff.

Peter Foster, Director Corporate Affairs and Brand, Friends Life said:

“I am delighted to have the team at Generate working with us.  I have long admired their work and their reputation within the field of sports sponsorship speaks for itself. I am confident they will do a terrific job in helping promote Friends Life’s association with cricket.”

Andy Muggleton, Managing Partner, Generate Sponsorship added:

“We are very pleased to be working with Friends Life to activate its sponsorship of Twenty20 cricket.  It’s a very exciting time for the brand and there is a great team in place committed to delivering business benefits through sponsorship.  We have a real passion for the sport and look forward to developing a long-term partnership with Friends Life.”

Bolton Wanderers Debts Soar

English Championship club, Bolton Wanderers have announced that their debt has substantially increased to £22.1 million in the year ending June 2012, meaning they now owe £136.5 million.

Although the financial results are an improvement on the previous year – when Burnden Leisure, the club’s parent company, lost £26.1 million – they do not take into account any loss in revenue from Bolton’s relegation to the Championship.

In addition to that, the figure includes the sale of Gary Cahill to Chelsea for £10 million in January.

Bolton’s debt in 2006 stood at around £29 million, when they just about broke even, but since then they have haemorrhaged money at an alarming rate. The latest figures show the debt has risen by 368.97% in the space of six years.

However, the club remains in a stable position despite the level of the losses because £125 million is owed to Moonshift Investments Ltd (MIL), which belongs to the club’s owner, Edwin Davies. Bolton and MIL have agreed to refinance the debt into a long-term loan.

MIL recieves interest payments on the debt, which in 2012 stood at £5.517 million. The company is also owed £2.83 million in an unspecified player success fee carried over from 2011.

Chairman Phil Gartside told the club’s official website: “We continue to face a tough economic climate, but we have continued to invest across the business, and for the second year we have reduced our losses.

“Key to this set of figures is the fact Eddie Davies has converted his investment in our club from short-term to long-term debt. It is a huge vote of confidence and underlines the ongoing support and commitment he has for our club.

“To lose our place in the Barclays Premier League was hugely disappointing for all of us – fans, staff and players – and our aim is to return at the first opportunity.”

Bolton did see a rise in revenue from sponsorship, advertising, merchandise and licensing, but there was a drop in gate receipts and turnover fell from £67.7 million to £64.9 million.

Doyle Steps Down as CEO of New Zealand Rugby League but Rejects ARLC

Jim Doyle, CEO of the New Zealand Rugby League (NZRL), is to step down from his position at the end of the year, after a successful three years.

Doyle was appointed in August 2009 and used his ‘game plan’ to restructure the league, build long term relationships with partners and ensure year-on-year profits were achieved.

In his time as CEO, Doyle has managed to make the NZRL one of the most pro-active national sporting bodies in the country.

Of his departure, Doyle said: “’I really wanted to make a difference and do all I could to help rugby league become a much stronger sport on all fronts and at all levels.

”It has certainly been a very challenging three years and I feel I have done all I can personally to achieve that.”

Scott Carter, NZRL Chairman added his gratitude: “Jim has an exceptional talent for communicating, an outstanding work ethic and a commercial aptitude that is simply first-class.

”We have been extremely privileged to have Jim lead the organisation through a very critical period and he will undoubtedly be missed by everyone.”

Since news of Doyle’s resignation was announced, link suggesting he could become the Chief Executive of the Australian Rugby League Commission have surfaced.

Doyle was quick to reject these rumours and said: “I’ve seen that I have been linked a few times over the previous few months, but definitely not.

“I don’t intend to be moving permanently to Australia.”

Rio Ferdinand to attend Soccerex European Forum

Manchester United and England International Rio Ferdinand has confirmed his attendance at the Soccerex European Forum, viagra 28-29 March 2012, therapy Manchester.

Hugely successful on the pitch, generic Rio has also proved himself an accomplished businessman, with eye catching ventures such as #5, the world’s first digital lifestyle magazine, Rosso, his Manchester Restaurant and his hugely successful clothing line.

Attending alongside New Era Sports Management, a UK based football agency he will undoubtedly be taking advantage of the extensive business networking opportunities available.

Over 1,600 delegates are expected to attend this year’s Soccerex European Forum, Europe’s premier football business event, where they will benefit from exclusive business opportunities via an extensive conference programme, packed exhibition and a number of formal and informal networking events. 

Now in its third year in Manchester the event the European Forum conference agenda will feature sessions on UEFA’s move to centralise media rights, player and coach development, the art of management – a master-class with Rafael Benitez, betting, the tricky business of managing England with Terry Venables, financial management of clubs, the relationship between football and the media, and will finish with the Soccerex Supplement, a session with some of football’s biggest names.

Duncan Revie, Soccerex CEO and son of the late great England and Leeds United Manager Don Revie, commented that “We are absolutely delighted to have such an accomplished champion as Rio Ferdinand attending the Soccerex European Forum. It shows his commitment to business life after football, and highlights our ability to provide the perfect environment for business to be done.”

Sponsorship Deals Help Manchester United Reduce Debt & Increase Profit

Recent sponsorships deals have allowed Manchester United to reduce their debt and boost their profit.

United’s gross debt has been cut to £359.7m after the owners ‘retired’ a further £62.6m-worth of bonds during the first financial quarter.

It has been estimated that overall income will reach £350m to £360m over the entire financial year to June 2013, thanks mainly to commercial developments with sponsorship, including a seven-year £357m shirt deal with General Motors.

Sponsorship revenue increased 32.4% from £34.6m in 2011 to £43m in 2012 while retail, merchandising apparel & product licensing revenue increased 11.9%.

United executive vice-chairman Ed Woodward said: “Manchester United had a record first quarter driven by our commercial operation, which continues to experience extremely strong global revenue growth in new media & mobile, retail merchandising & sponsorship.”

United have added ten new sponsors in the first quarter – General Motors, Bwin, Toshiba Medical Systems, Yanmar (global); Kagome (regional); Santander, Shinsei Bank and MBNA (financial services); Bakcell (mobile); and Fuji TV (MUTV

The club’s broadcast revenues nose-dived however by 37.4%, largely attributed to their dismal showing on the Champions League stage last season when they failed to reach the knock-out stages.

“The increase in MU’s commercial revenues to £43m is impressive but not unexpected,” Steven Falk, Director of Star Sports Marketing told iSportconnect

The former Manchester United Marketing Director added: “Under the direction of ex-banker Ed Woodward (Executive Vice Chairman) and super-salesman Richard Arnold (Commercial Director) who report directly to Bryan Glazer the family member with day-to-day responsibility for running the commercial side of the club, a sales team now comprising over 70 sales executives and researchers has been aggressively targeting commercial global, regional and local deals around the world since 2008. 

“Interesting for a club based in Manchester, this sales operation is actually managed from offices on Piccadilly in London. Further regional sales offices being opened in the US and Asia. 

“Of more interest to fans than the unprecedented scale of the clubs sales activity is the decision by the owners to pay down around 20% of the club’s outstanding debt accumulated from loans taken out to purchase the club. While this is an encouraging sign for those who believe that the current debt burden affects the ability of the club to compete in the transfer market, it is likely that the majority of the £62.6m used to pay down the loans originated from the partial sale of shares floated on the New York Stock Exchange earlier this year.” 

“It remains to be seen if the club can continue to generate new revenues from commercial sponsorship to maintain this trend. Indeed, even assuming the club is able to significantly increase the level of revenue generated from renewal of its kit deal with Nike (currently around £30m pa), the key test for MU’s approach will be its ability to service, sustain and renew these deals. In today’s competitive market, even the most star-struck sponsor demands value and a measurable return from its sponsorship investment.”

 

Gallop Appointed CEO of Football Federation Australia

Former National Rugby League (NRL) CEO, medstore David Gallop, ed has been appointed as the new CEO of Football Federation Australia (FFA).

Gallop replaces Ben Buckley who will step down at the end of broadcasting negotiations that are likely to take two months.

The capture of Gallop comes six years after he was first approached to become the FFA’s CEO and three months after he left his position at the NRL.

Frank Lowy, ambulance Chairman of the FFA paid tribute to the outgoing Buckley: “Ben has worked tirelessly for football both at home and abroad and has steered the game through a difficult period of consolidation.

“He has the respect and thanks of the board for his contribution and he will remain a valued friend of the game.

“I wish him well for the future.”