50 Sponsorship Deals of the Week: 17/08/12

1

National Guard Extends Dale Earnhardt Jr. Sponsorship

Friday, 17 August 2012

2

Tottenham Hotspur Announces Fun88 as Asian Betting and Gaming Partner

Friday, 17 August 2012

3

J.P. Morgan Expands Ben Ainslie Sponsorship to Acquire Global Rights

Friday, 17 August 2012

4

Everton Secure New Paddy Power Betting Deal

Friday, 17 August 2012

5

Carbon Trade Exchange to Sponsor Gold Coast Sevens

Friday, 17 August 2012

6

Sechs Bundesliga-Vereine kooperieren mit weltweit größtem Ticket-Marktplatz

Friday, 17 August 2012

7

Betfred Agree Betting Partnership with Tottenham Hotspur

Thursday, 16 August 2012

8

Asian Tour’s Macau Open Acquires New Title Sponsor

Thursday, 16 August 2012

9

Liverpool Get Two New Betting Sponsorship Deals

Thursday, 16 August 2012

10

 ASR Holdings Becomes Official Logistics Partner of QPR

Thursday, 16 August 2012

11

 Kaiser Permanente Joins America’s Cup for San Francisco Events

Thursday, 16 August 2012

12

 Connor Sport Court to Supply FIBA for 3×3 Events

Thursday, 16 August 2012

13

 Bwin Named Manchester United’s Official Online Gaming & Betting Partner

Thursday, 16 August 2012

14

 Reusch to Provide Goalkeeper Gloves for Robert Green

Thursday, 16 August 2012

15

 Chrysler Brand to Sponsor Grand Prix of Baltimore

Thursday, 16 August 2012

16

 Violin Memory Joins San Francisco 49ers as Founding Partner of Santa Clara Stadium

Wednesday, 15 August 2012

17

 Direct Voice & Data Named Official Telecoms Provider of Huddersfield Town

Wednesday, 15 August 2012

18

 Brains Become London Welsh’s New Shirt Sponsor

Wednesday, 15 August 2012

19

 P&G to Sponsor London 2012 Paralympic Ball

Wednesday, 15 August 2012

20

 NBA Partner with Kitbag to Launch Stores in Europe, Middle East & Africa

Wednesday, 15 August 2012

21

 Chain Reaction Speeds Into Sponsorship of Tour of Britain

Wednesday, 15 August 2012

22

 US Youth Soccer Gets New Yogurt Sponsor

Wednesday, 15 August 2012

23

 ViaWest Sponsor 2012 USA Pro Bike Challenge

Wednesday, 15 August 2012

24

 Melbourne’s Etihad Stadium Naming Right’s Deal Extended

Wednesday, 15 August 2012

25

 CommunityAmerica Renew Naming Rights of Kansas City T-Bones

Wednesday, 15 August 2012

26

 Olympique Lyonnais Acquire Hyundai as New Shirt Sponsor

Tuesday, 14 August 2012

27

 Dr. Pepper Extends Pac-12 Sponsorship

Tuesday, 14 August 2012

28

 MavTV Gets Title Sponsorship Rights to Final Race on IndyCar 2012 Calendar

Tuesday, 14 August 2012

29

 Gillette Secures Australian Football League Sponsorship

Tuesday, 14 August 2012

30 

LV= Sponsor ATP’s Statoli Masters

Tuesday, 14 August 2012

31

St. Louis Rams Agrees Equipment Safety Partnership with Unequal

Tuesday, 14 August 2012

32

Hitachi wird premiumPARTNER von Fortuna Düsseldorf

Tuesday, 14 August 2012

33

Olympia-Sponsoren: Deutsche Marken holen Silber und Bronze im Web 2.0

Tuesday, 14 August 2012

34

Honda Becomes Official Vehicle of Barclays Center & Brooklyn Nets

Monday, 13 August 2012

35

Huddersfield Town Gets New Local Commercial Partner

Monday, 13 August 2012

36

Proact Get Naming-Rights to Chesterfield FC’s Stadium

Monday, 13 August 2012

37

TaylorMade to Sponsor Emirates Australian Open

Monday, 13 August 2012

38

Nirvana Europe Join European Triathlon Union as Official Travel Partner

Monday, 13 August 2012

39

Rado Becomes Official Watch Partner of Malaysian Open

Monday, 13 August 2012

40

Welsh Soccer Team Bangor City Announce New Stadium Rights Deal

Monday, 13 August 2012

41

Kansas City Chiefs Get New Healthcare Partner

Monday, 13 August 2012

42

Emirates to Sponsor Champion’s Tour Boeing Classic

Monday, 13 August 2012

43

Ford verlängert Partnerschaft mit dem 1. FC Köln (BILD)

Monday, 13 August 2012

44

Canberra Raiders Achieve Record Uniform Sponsorship

Monday, 13 August 2012

45

Honda Named Official Vehicle Sponsor of Golf’s Ladies British Masters

Sunday, 12 August 2012

46

Hitachi Sponsors Bundesliga’s Fortuna Düsseldorf

Friday, 10 August 2012

47

Leading Poultry Brand Becomes Werder Bremen’s New Shirt Sponsor

Friday, 10 August 2012

48

English Soccer Match Officials Get Expedia Sponsorship

Friday, 10 August 2012

49

Borussia Dortmund Unveil New EA Sports Deal

Friday, 10 August 2012

50

Ketel One Named Official Vodka & Official Licensee of The PGA of America

Friday, 10 August 2012

New MLS Franchise New York City Announces Broadcast Deal with WFAN AM/FM

New Major League Soccer (MLS) franchise New York City FC have announced today that beginning in 2015, bronchi games will be broadcast on WFAN 660 AM/ 101.9 FM.

WFAN is owned by CBS RADIO, and will be the first radio provider to broadcast Major League Soccer (MLS) in English in New York City.

The deal follows the announcement in May of this year that Manchester City Football Club, together with the New York Yankees, had acquired Major League Soccer’s 20th expansion club.

“We’re thrilled to partner with a station as prestigious as WFAN,” said Ferran Soriano, CEO of Manchester City Football Club. “This is a huge opportunity for the team to bring football to all New Yorkers, right from the onset of our playing debut.”

The deal provides WFAN with rights to air all of New York City Football Club’s MLS matches, in addition to the option to air any friendly matches played during the multi-year partnership timeframe.

“As the nation’s leading sports radio station, we always look for ways to bring every type of sport to the New York area’s fans,” said Don Bouloukos, Senior Vice President/Market Manager, CBS RADIO New York. “Soccer is beloved across the world, and with the New York City Football Club coming to New York, it’s the perfect time to further ignite the passion soccer fans have and bring coverage and play-by-play of this new team to the Tri-State area listeners.”

The New York City Football Club is Major League Soccer’s 20th expansion club and will begin play in the 2015 season, becoming the first MLS club to call the 5 boroughs home.

Karim Bouzidi Appointed New COO of World Series of Boxing

With exactly ten days to go before the beginning of its third season, anabolics  World Series of Boxing (WSB) has announced today the appointment of Karim Bouzidi as its new Chief Operating Officer (COO). 

Mr. Bouzidi, therapy 41, will be responsible for all WSB Operations as well as managing the staff at the Headquarters in Lausanne. 

Mr. Bouzidi, who holds dual French and Algerian nationality, has over 15 years experience in business development as well as a long-life passion for boxing. Former General Manager of Paris United, WSB Team Champions in 2010/2011, he has also been involved in the management of the International Boxing Centre of Tunis and has worked for the African Boxing Confederation in identifying African athletes in Europe. 

“I gladly welcome Mr. Bouzidi to World Series of Boxing”, stated Dr Ching-Kuo Wu, Chairman of the WSB Board. “It has been an absolute pleasure working with him over the past two years when he was leading the French Franchise with Brahim Asloum, and I am very happy that he will now put all his experience and expertise to the benefit of the competition. I also want to take this opportunity to thank Mr. Khodabakhsh for the invaluable work he has done since the inception of WSB. The product would not be the same if it had not been developed with him. I wish him the very best of luck for the future.” 

“I am extremely honored to have been offered this exciting challenge and I am very thankful to Dr Wu for that”, said Mr. Bouzidi. “With new Franchises, dozens of London Olympians on board and pro boxers now allowed, I am convinced that this third season will be the most successful to date. We want to show the world that WSB is the place to be when it comes to top quality boxing. WSB is the perfect platform for Olympic boxers to test themselves in a pro format and also presents the ideal pathway to a full professional career with the AIBA Professional Boxing (APB) program, which is now just a year away. I cannot wait for this exciting season to begin on 15 November.”

12 Sports Broadcasting Deals of the Week: 17/8/12

1

Spanish TV Broadcasters Agree Deal for La Liga Ending Stalemate

Friday, 17 August 2012

2

ESPN Obtains Australasia Rights for FA Cup & England National Team Matches

Friday, 17 August 2012

3

ESPN3 to Broadcast US Coverage of ICC World Twenty20

Friday, 17 August 2012

4

beIN SPORT Partners with Dish Network to Air Channels

Friday, 17 August 2012

5

RTVS & NOVA Get Champions League & Europe League Rights in Slovakia & Czech Republic

Friday, 17 August 2012

6

Viasat Extends KHL Broadcasting Rights in Baltic States

Wednesday, 15 August 2012

7

SportKlub Obtains Europa League Rights Until 2015

Tuesday, 14 August 2012

8

Supersport to Broadcast South Africa’s Netball Diamond Challenge

Tuesday, 14 August 2012

9

ESPN Gain Sri Lanka Premier League Twenty20 Rights

Monday, 13 August 2012

10

 Ten Sports Acquires Brazilian Soccer League Deal

Monday, 13 August 2012

11

 IMG to Produce Channel 4’s Horseracing Coverage in 2013

Monday, 13 August 2012

12

 ARD & ZDF Renew German Athletics Association Deal

Friday, 10 August 2012

ESPN Deportes Signs New NFL Broadcast Deal

ESPN Deportes Radio has inked a new deal for Spanish-language radio rights to National Football League (NFL) for the 2013-2014 and 2014-2015 seasons.

The new deal includes Monday night NFC playoff games, the Super Bowl in 2014, and the 2014-2015 AFC Playoffs.

“We’re incredibly excited to add NFL to our diverse roster of programming” said GM Oscar Ramos.  “U.S. Hispanics are becoming avid NFL fans and this new deal allows us to deliver the content they want in the language they prefer.”

“ESPN Deportes has been a long time partner of the NFL and we are pleased to expand the partnership to ESPN DEPORTES RADIO,” said NFL VP, Fan Strategy and Marketing Peter O’REILLY.  “ESPN Deportes Radio will bring more NFL programming to our growing Hispanic fan base in Spanish.”

Dennis Hone Becomes Permanent Chief Executive of LLDC

Dennis Hone has been appointed the permanent chief executive of the London Legacy Development Corporation . 

The former Olympic Delivery Authority chief was confirmed as the new boss of the organisation, ailment which is responsible for delivering the Olympic site’s housing-led legacy.

Hone served as the corporation’s interim chief executive since August when the LLDC’s former top boss, capsule Andrew Altman stepped down.

He will continue in his role at the ODA until March 2013 and share his time between the two organisations until then, sale according to a statement.

Legacy Corporation chair, London mayor Boris Johnson said: “I am delighted to confirm Dennis Hone’s appointment to this critical role shaping London’s Olympic legacy.

“It is my top priority to transmute the success of this summer into solid economic returns to benefit London for decades to come. Dennis brings a wealth of skills and experience vital to helping bring our ambitious plans to successful fruition.”

Hone said: “It’s been a privilege to be part of the team that helped to deliver the London 2012 Games and I’m delighted to now have the opportunity to deliver its legacy in East London.

“We have a huge amount of work to do in this next phase to create Queen Elizabeth Olympic Park and I’m looking forward to leading the Legacy Corporation to meet this challenge.”

Brazil’s Football Leaders Confirm Attendance at Soccerex Global Convention

Soccerex has announced that Brazilian Football Confederation (CBF) president José Maria Marin and vice-president Marco Polo Del Nero will both be attending this year’s Soccerex Global Convention.

Sao Paulo State Football Federation (FPF) president and FIFA Executive Committee member Del Nero will be attending alongside Brazil’s 2014 World Cup organising committee chairman Marin, cheap who will be speaking at the opening ceremony in Rio de Janeiro, with the Convention set to run from November 24-28. Del Nero became president of the FPF in 2003 with the clear aim of strengthening the relationship between league clubs and the State of São Paulo. In 2007 he was inducted as a member of the Executive Committee of the South American Football Confederation (CONMEBOL). Most recently he was appointed to the FIFA Executive Committee as one of only three South American representatives and became vice-president of the CBF representing the south eastern region.

Marin is the former governor of São Paulo and previously president of the FPF. He was the vice-president of the CBF representing the south eastern region from 2008-2012 before becoming CBF president in March, in the same month he was named chairman of the 2014 World Cup organising committee. Marin said: “I am excited to be participating in the opening ceremony of my first Soccerex event, and look forward to exploring a Convention that has already made such a significant impact on our football business. It is a very important moment in our sporting history and events like this will help Brazil to lay the foundations for an excellent World Cup.”

Soccerex CEO, Duncan Revie, added: “I am so pleased that these two senior figureheads in Brazilian football have accepted our invitation to the Soccerex Global Convention in Rio de Janeiro. Mr Marin and Mr Del Nero are vital for the development and success of football in Brazil and the forthcoming FIFA World Cup. Their attendance at the Convention is a huge honour for us and confirms the event as the world’s leading football business event.”

For further information about the Soccerex Global Convention please call            +44 (0)208742 7100 or visit www.soccerex.com/global.

Nascar Announces New Content Partnership with The Whistle

NASCAR have announced a partnership with The Whistle – the first cross-platform content provider solely focused on developing entertaining, educational and participatory sports programming tailored to the next generation of sports fans.

The Whistle will deliver short form, kid-friendly NASCAR features across all of the sport’s racing series. Produced by Emmy Award-winning NASCAR Productions, The Whistle will feature NASCAR content across all its digital platforms including website, mobile apps and YouTube.

Additionally, as part of the partnership, NASCAR Digital Media, LLC will be taking a minority equity interest in The Whistle.

“Reaching out to the next generation of fans continues to be a major focus for NASCAR, and The Whistle provides an ideal avenue to deliver our content to kids,” said Marc Jenkins, NASCAR vice president, digital media. “The Whistle gives young fans the opportunity to sample NASCAR content in an entertaining and educational environment.”

The Whistle aggregates, curates and develops sports content for a young fan’s perspective, covering all sports from backyards to schoolyards to pro stadiums and race tracks. The platform’s content includes sports news and highlights, sports science and math, interviews with professional athletes, fitness, nutrition and sports games and contests.

“It’s great to have NASCAR join the growing list of top sports entities that share our vision,” said Jeff Urban, co-founder and COO of The Whistle.  “With the popularity of NASCAR and its fan-friendly approach, we are truly excited and proud to have NASCAR join our team of major league partners.”

NASCAR joins The Whistle’s list of partners including the NFL, PGA Tour, U.S. Soccer, the Harlem Globetrotters, Major League Lacrosse and the USOC.

San Jose Earthquakes Secure Alliance Deal with Diablo Futbol

The San Jose Earthquakes announced the creation of a landmark partnership with Diablo Futbol Club of Concord, unhealthy establishing the Earthquakes’ first Youth Development Alliance and allowing for collaboration at both the competitive and recreation levels of play.

Through the partnership, ailment Diablo FC – the club where current Earthquakes star and reigning Volkswagen MLS Most Valuable Player Chris Wondolowski played his final years of youth soccer – will work closely with the Earthquakes’ Youth Development Academy while implementing recreation leagues and development schools for girls and boys in the U5-U10 age groups. The Earthquakes will provide financial and curricular support as well as additional resources to assist Diablo FC in its overall development of competitive youth players while also offering recreation-level players an opportunity to participate in their own setting.

“The San Jose Earthquakes are excited to align with such a well respected club in Diablo FC,” said Earthquakes Youth Development Academy technical director Chris Leitch. “DFC has a great track record of developing elite players and we are looking forward to working with an impressive coaching staff with the shared goal of developing players for the next level while also providing more kids the opportunity to play soccer.”

On the competitive side, Diablo FC will field U12, U14, U16 and U18 teams donning an officialSan Jose Earthquakes Youth Development Alliance patch. Coaches in the program will report to Earthquakes Youth Academy technical director Chris Leitch and head coach Marquis White, who has coached for over a dozen years with Diablo FC and is the club’s technical director.  Each roster will serve as a player pool for the club’s Academy, giving each athlete an added level of exposure. The club will also have the benefit of the services of Henry Foulk, a goalkeeper coach for the U.S. Men’s National Team and 12-year veteran at DFC.

Kids in the recreation league will have the opportunity to play in a fun environment while wearing Earthquakes team gear. Structurally, the Earthquakes will also provide a registration platform that Diablo FC can utilize to improve their digital experience.

“This Alliance is a great opportunity for Diablo FC to work with such a respected organization as the San Jose Earthquakes,” said Diablo FC director of coaching Brian Voltattorni. “This gives our coaches a unique opportunity to work with the Earthquakes’ technical staff and share curricular ideas and training habits to help strengthen our player development program. We are honored to be recognized with this partnership since our club has a history of over 20 years developing elite soccer athletes.”

Six Diablo FC alumni have reached the ranks of Major League Soccer. The club has also placed two technical directors and one alumni on the San Jose Earthquakes Youth Development Academy staff.

In addition to competitive teams and recreation leagues, the partnership will also allow for a series of Regional Development Schools. These eight-week programs are offered at four different levels: Elite, Junior U12-U14, Recreational U5-U10 and Developmental U5-U10. The focus for RDS programs is on developing fundamental skills in a fun, engaging environment.

Finally, the partnership will include camps and clinics offered exclusively to Diablo FC members in conjunction with the Earthquakes.

Leandro Negre Gets Four-Year Extension as FIH President

FIH President Leandro Negre has retained his position for a further four years after the the 43rd FIH Congress re-elected the Spaniard after running unopposed for the role. 

The congress also elected a new Executive Board in place for the next term. In total five Executive Board members were elected to hockey’s governing body with four being newcomers. In addition to the Executive Board election, FIH President Leandro Negre was reconfirmed for another four-year term by the Congress after running unopposed for the position.

“I thank all of the countries and delegates for putting their faith in me for another term.” Negre said. “We have accomplished a lot in the last four years, but there is still work to be done and many new exciting projects to tackle.”

All three of the women elected today are new to the Executive Board. Mary Cicinelli (CAN), Sue Catton (ENG) and Sandra Isola (ARG) were all elected in the first round of voting. As the third-place vote getter, Isola will serve a two-year term instead of the standard four-year term to satisfy the FIH Statutes at the next Congress. The trio replace Anne Ellis (WAL) and Sue Neill (CAN), who are retiring from the Board in addition to Renita Gerard (AUS) who was not re-elected.

Following the voting for the female board members, there were two remaining places to be determined. After one round of voting, those final two places went to standing Executive Board member Jan Albers (NED) and HRH Prince Abdullah Shah. Stephan Abel (GER) will not return to the Board next term