The National Football League (NFL) have announced a landmark partnership with social media giants Twitter to deliver NFL content to fans around the world.

The global partnership, viagra which is part of Twitter’s Amplify program, apoplectic will enable fans to engage with customized NFL video content, created specifically for the Twitter platform, on PCs, tablets, and mobile devices.  This deal represents the first time the NFL has partnered with a social platform and is the first step in a broader strategic collaboration around some of the most valuable content in the entertainment business.

There will be multiple premiere sponsors of the program throughout the 2013 NFL regular and postseason, including an exclusive sponsorship of the program for Super Bowl XLVIII. 

Starting today, Twitter users will have access to a uniquely packaged, seven-day-a-week NFL content programming schedule on Twitter, including in-game highlights from NFL Network’s Thursday Night Football as well as clips from other regular season and postseason games. In addition to content featuring game footage, NFL video packages on Twitter will include news, analysis, fantasy football advice, and voting platforms from NFL Network and NFL.com.

“Partnering with Twitter provides the NFL with a unique vehicle to reach millions of highly engaged fans in an environment which will allow trusted partners and sponsors to align with our brand,” said Brian Rolapp, Chief Operating Officer for NFL Media. “With consumption habits shifting to mobile devices and companion experiences alongside broadcasts of our games, this partnership will provide us an additional channel to reach those users which is completely complementary to our flagship mobile product, NFL Mobile from Verizon.”

“The NFL brand is more than just the premiere sports league in the world, it is creating content that is extremely popular and widely consumed,” said Adam Bain, President of Global Revenue for Twitter.

“This partnership brings the best of the NFL to fans on our platform, and allows them to connect and share around their passion for football. The NFL has always been at the forefront of media innovation and this is the next step in that evolution. Having access to this type of highly coveted content on Twitter will not only offer our users a unique programming schedule which will deepen their engagement with our platform but will also provide our sponsors with a value proposition that few other partners can bring to the table.”

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NBA Commissioner, David Stern will retire from his position on Feb. 1, 2014, the league announced Thursday.

Stern, who turned 70 last month, became commissioner on Feb. 1, 1984 which will mean he would have been for 30 years, the league’s longest-serving commissioner, guiding the league through growth around the world.

The Board of Governors revealed deputy commissioner Adam Silver will succeed Stern.

“The Board has selected Adam Silver to succeed me as NBA Commissioner, and I am very pleased with their choice,” Stern said in the email. “As you know, Adam is a world-class business executive who has influenced so many areas of our business during his 20-year tenure with the league, from television, to digital, to international, to merchandising, to sponsorships, to team business, to, of course, labor negotiations. I know that the organization will be in very good hands when Adam becomes Commissioner.

“What we have achieved together and will continue to achieve is extraordinary – and we will have 15 months to talk about it.”

BlackRock, a investment company based in New York, has purchased an 8.21% stake in Manchester United.

BlackRock Inc. claimed it acquired 3.3 million shares in Manchester United PLC in a filing with the Securities and Exchange Commission on Wednesday. United went public on the New York Stock Exchange last August.

The Glazer family, which took control of the club in 2005, maintains control through Class B shares that carry ten times the voting power of the stock sold to the public. There are 124 million Class B shares and 39 million Class A shares, according to the data provider FactSet.

Despite the family loading the club with debt following their takeover, United have since paid down £62.6 million of high-interest bonds.

The club’s stock has risen about 35% in the past three months, closing Wednesday at $16.38.

On Monday the club became the first sports team in the world to be valued at more than $3 billion.

This follows Manchester United signing a number of commercial partnerships recently:

Manchester United Partner with Indonesian Tyre Brand Multistrada

Manchester United Delve Deeper into Chinese Market with Two New Deals

Manchester United Announce First-Ever Official Paint Partner

Manchester United Extends Singha Beer Sponsorship

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The European Tour have signed a long-term agreement with the Golf Channel for the american broadcaster to continue to showcase European Tour events until 2024.

The extension to the existing seven-year arrangement will begin in 2015. Golf Channel first featured the European Tour in 1995 with its first live golf coverage at the Dubai Desert Classic.

George O’Grady, allergist Chief Executive of The European Tour, herbal said: “We have had an exceptionally strong association with Golf Channel since its inception 19 years ago and this relationship was further highlighted earlier this year when Golf Channel on NBC broadcasted the Aberdeen Asset Management Scottish Open.

“We are therefore delighted to announce this ten-year extension to our agreement, sale which is further compelling evidence of the continued appeal of The European Tour, through our showcasing of the game and the immense talent being discovered in all of the countries where our tournaments take place.”

Mike McCarley, President of Golf Channel, said: “The European Tour features many of the world’s best golfers playing on spectacular courses across Europe, the Middle East and Asia, which is reflective of golf as a global game. The European Tour’s regular morning timeslot has kicked off Golf Channel’s tournament coverage days since the network’s launch and this extension further solidifies our strong partnership, which now will span three decades with this new agreement.”

Since Golf Channel joined the NBC Sports Group in 2011, The European Tour has seen nearly a 60 per cent increase in viewership. And this season is on pace to be The European Tour’s most-watched year ever in the United States.