40 Sponsorship Deals of the Week: 14/06/13

1

Inea Secure Naming Rights to Lech Poznan Stadium

Friday, 14 June 2013

2

North American Power Sponsor Nascar’s Parker Kligerman for New England 200

Friday, 14 June 2013

3

Huddersfield Town Renew Radian B and Orchard Group Deals

Friday, 14 June 2013

4

Lindley Venue Catering Sign New Ten Year Deal with Swindon Town

Friday, 14 June 2013

5

Shrewsbury Town Sign Kit Deal with Surridge Sport

Thursday, 13 June 2013

6

Former Open Champion Louis Oosthuizen Endorses Mercedes-Benz

Thursday, 13 June 2013

7

Lexus Joins BB&T Atlanta Open as Official Vehicle

Thursday, 13 June 2013

8

Marco Reus Becomes Brand Ambassador for Panasonic

Thursday, 13 June 2013

9

Budweiser Inks NHLPA Deal in Canada

Thursday, 13 June 2013

10

E-Cigarette Brand to Promote on Birmingham City Kit Next Season

Thursday, 13 June 2013

11

All Black Stars Richie McCaw & Dan Carter Renew Adidas Endorsement Deals

Thursday, 13 June 2013

12

CitySigns Renews Deal as Official Signage Partner of Worcester Warriors

Thursday, 13 June 2013

13 

Valvoline Sponsors Nascar’s Red Horse Racing

Thursday, 13 June 2013

14

Tonic Active Wear Named Official Clothing Partner of Southern California Open

Wednesday, 12 June 2013

15

International Canoe Federation Seals Timing Deal with SIWIDATA

Wednesday, 12 June 2013

16

Andrews Sykes Renews Charlton Shirt Sponsorship

Wednesday, 12 June 2013

17

C Spire to Remain Official Wireless Provider of Memphis Grizzlies

Wednesday, 12 June 2013

18

Aegon Renews British Tennis Partnership

Wednesday, 12 June 2013

19

Aston Villa Sign Dafabet as Official Main Club Sponsor

Wednesday, 12 June 2013

20

Nationwide Insurance Reveal Dallas Cowboys Sponsorship

Wednesday, 12 June 2013

21

Ascot Secure Mappin & Webb as Silverware and Trophy Supplier

Wednesday, 12 June 2013

22

Daihatsu Named Manchester City’s Official Automotive Partner in Indonesia

Wednesday, 12 June 2013

23

Toolbox to Sponsor Team JPR for Fun Cup Endurance Championship

Wednesday, 12 June 2013

24

Patriot Pumps to Sponsor ARCA Racing Series

Wednesday, 12 June 2013

25

LeBron James Partners with Tencent to Endorse NBA2K

Tuesday, 11 June 2013

26

Sachin Tendulkar Becomes New Face of UAE Travel Website

Tuesday, 11 June 2013

27

HotelPlanner.com Named Official Hotel Reservations Partner of USA Canoe/Kayak

Tuesday, 11 June 2013

28

Molex to Sponsor 2013 Chicago Women’s Half Marathon

Tuesday, 11 June 2013

29

Brazilian Football Confederation Seals New Food Sponsor BRF

Tuesday, 11 June 2013

30

Williams Advanced Engineering to Supply Batteries for Formula E Cars

Tuesday, 11 June 2013

31

Hugo Boss Sponsors German National Football Teams

Tuesday, 11 June 2013

32

Chevrolet Sign Three Year Sponsorship Deal with US Soccer

Tuesday, 11 June 2013

33

Velbexx-17 to Sponsor NRL’s West Tigers

Monday, 10 June 2013

34

Manchester United Sign Four Year Deal with Mexican Banking Group Invex

Monday, 10 June 2013

35

Colin Montgomerie to Endorse Lambda Golf Shoes

Monday, 10 June 2013

36

USA Shooting Selects Official Clay Target Provider

Monday, 10 June 2013

37

Musto Joins Volvo Ocean Race as Official Supplier

Monday, 10 June 2013

38

BoomBoom Named Official Apparel & Cricket Gear Sponsor of USA Cricket

Monday, 10 June 2013

39

32Red Inks Sponsorship Deals with Two New English Clubs

Monday, 10 June 2013

40

ModSpace to Sponsor ARCA Racing Series

Sunday, 09 June 2013

Former Betfair Executive William Brown Becomes Gloucestershire Cricket CEO

Gloucestershire County Cricket Club have announced William Brown as their new chief executive, physician beginning from September 2.

A lifelong Gloucestershire fan who joins the club from online sports betting company Betfair, tadalafil Brown succeeds Tom Richardson, anabolics who is to bring an end to his 12-year tenure in August.

Prior to his work at Betfair, which saw him manage partnerships with the England and Wales Cricket Board and the Professional Cricketers’ Association, Brown also held positions at the Lawn Tennis Association and Cricinfo.

“I am absolutely delighted to be joining Gloucestershire CCC at such an exciting time for the club,” he said.

“With the new ground, and all the hard work from Tom Richardson and his team, the future looks bright and I look forward to helping develop this success both on and off the field.

Gloucestershire chairman Roger Cooke added:  “I am very pleased that Will is taking over at such an exciting time for the club. His arrival will coincide with the opening of our rebuilt Bristol pavilion, and all the commercial and membership opportunities that will represent.”

Hamnantota 2018 Bid Under Scrutiny after Wikileaks Report

2018 Commonwealth Games bidder Hambantota has been placed in the middle of the Wikileaks controversy after it was revealed that the United States Government believed that the Chinese were bribing Sri Lankan officials to win contracts linked to the redevelopment of the city.

The tsunami ravaged international airport, international port and railway line in Hambantota is being redeveloped by China in a major infrastructural development phase.

The new $1.5 billion Port is located about two kilometres from one of the world’s biggest east-west shipping lanes and is expected to attract up to 2,500 ships each year when it is fully open.

Phase One of the new Hambantota Port was constructed by the China Harbour Engineering Company at a cost of $360 million.

“It is likely that corruption and political patronage are significant factors playing into the focus on Hambantota,” said the cable sent from the US Embassy in Sri Lankan capital Colombo published on WikiLeaks.

“Often when Chinese companies win contracts, their success is due in part on their widespread distribution of graft to senior Sri Lankan Government officials.

“While it is currently unknown to what extent President Mahinda Rajapaksa is involved in Hambantota development, it seems logical that his hand is also out when commercial enterprises, especially the Chinese, jockey for contracts and projects.”

The Embassy cable also said: “There has not yet been private investment in the Hambantota Region, which could be a hard sell.

“Hambantota is located in the rural south, far from Colombo, there are no significant industrial industries nearby, so at least initially Hambantota will not benefit from local exports and imports. The Hambantota project has been Government directed, although private investment could emerge later if the project becomes commercially viable.”

In a comment to its observations, the US Embassy notes: “With Chinese and other foreign assistance, the GSL (Government of Sri Lanka), SLPA (Sri Lanka Ports Authority), and UDA (Urban Development Authority) are pushing ahead with plans rapidly and robustly to develop Hambantota.

“When the GSL master plan is completed, Hambantota will have a new seaport, international airport, rail links, roads, and local infrastructure. Despite this, there are no near-term prospects for significant commercial investment. The ‘international’ airport will only be used for charter flights.”

But Ajith Nivard Cabraal, the Hambantota 2018 co-chairman and Governor of the Central Bank of Sri Lanka, told explained during a visit to Britain last December that China’s influence in Hambantota had been exaggerated.

“China is just one of many countries who are investing in the region, along with India, Britain, Germany and the European Union, Sri Lanka has many friends.”

A decision on which city will host the 2018 Commonwealth Games is due to be made at the Commonwealth Games Federation General Assembly in St Kitts and Nevis on November 11.

Rogge: London 2012 on Par with Sydney and Beijing

International Olympic Committee chief Jacques Rogge has praised London 2012’s readiness for the Games, which begins in a year’s time, stating that preparations are on a par with Sydney 2000 and Beijing 2008.

The Belgian visited London’s Olympic sites on a day of festivities to mark exactly one year until the opening ceremony.

When questioned about whether London was the best prepared city, Rogge said: “You can’t compare cities. Regarding operation readiness, I’d put it on par with Sydney and Beijing.”

Rogge paid particular praise to the Aquatics Centre.

“I’ve seen so many venues in my life but when I came up [to the Aquatics Centre] I had a visual shock – this is unique, state of the art,” he said.

Rogge also delivered a warning to the London Organising Committee and its chairman Lord Sebastian Coe.

He said: “First of all, I tell them – ‘no complacency’. But Sebastian Coe is a competitor, so he will never allow for any complacency. It’s all about the delivery of the Games, not just about the preparations.

“I have no worries. I just have a clockwatch and that says to me 27th of July, eight o’clock in the evening, next year, you have to be ready.”

The IOC president believes that London 2012’s only “major challenge” is to have an efficient transport system in place, a problem that all Olympic hosts cities had faced.

A particularly contentious issue that is the one concerning Olympic Lanes, which will be on a third of the 109-mile Olympic Route Network [ORN], which will be roadwork-free and cover 1% of the capital’s roads.

The ORN will be used by 18,000 athletes and officials during the Olympics as well as 6,000 during the Paralympics.

Transport for London (TfL) admitted the lanes would put greater traffic demands on certain parts of the network during the Olympics.

Talking of the Lanes, Rogge said: “The Olympic Lanes, let me tell you that it is less than 10% of the London territory that is affected. It is very much needed because, if you don’t have Olympic Lanes, the athletes will not be able to perform and will not be able to compete on time.”

Inflight Channel Sport 24 to Broadcast 2014 FIFA World Cup Live

Live inflight sports channel Sport 24 will show live coverage of the 2014 FIFA World Cup this summer, click it has been revealed today.

Sport 24 will show all 64 matches in Brazil, erectile the majority of which will be live, starting with the opening game on Thursday 12th June. The match coverage is produced by FIFA TV’s broadcast production team in Brazil before being tailored for in-flight viewing and distributed by IMG Media.

Richard Wise, Senior Vice President, IMG Media said: “We are committed to showing the biggest events live on Sport 24 and we are obviously therefore delighted that we will be carrying FIFA TV’s broadcast production of the 2014 FIFA World Cup on the channel. Football fans who will need to travel by air during the tournament can now choose to do so safe in the knowledge that they need not miss any of the action in Brazil this summer.”

For the first time in its history, the FIFA World Cup will be broadcast live by some 180 planes of commercial airliners including Emirates,” said Niclas Ericson, Director of FIFA’s TV Division. “It is one of the many innovations we are introducing for the 2014 World Cup in Brazil, including 4K, 8K and a whole host of multimedia services. This pioneering move into in-flight viewing also opens up new possibilities and new audiences for FIFA as we seek to promote and develop football around the world.”

Patrick Brannelly, Vice President Corporate Communications, Emirates, said: “Since we began our official partnership with FIFA in 2006, we’ve shown “as live” matches on Emirates and sent goal by goal updates to our award winning inflight entertainment system, ice. For 2014, we are delighted to offer live coverage from Brazil on Sport 24 to customers on select Boeing 777’s.”

Other live action to be shown during 2014 on Sport 24 also includes coverage from the Barclays Premier League, Formula 1, all four golf majors and all four tennis Grand Slams, as well as the ATP 1000 events and Finals, the Bundesliga and the Giro d’Italia.

NextGen Series Postponed after Funding Problems

The NextGen Series, a European football club cup competition for under-20 footballers, has been suspended after organisers had problems raising funds.

The continental tournament has helped a number of players progress to senior teams, including Celtic’s Tony Watt and Gary Gardner from Aston Villa.

Villa, Chelsea and Arsenal reached the semi-finals last season and it was the Villans who went on to claim the tournament in the finals, which were staged at Lake Como in Italy.

But with no major sponsorship on board for the 2013-14 season, and with potential competition coming from a UEFA-organised competition in the future, organisers have been forced to place it on a one-year hiatus.

Mark Warburton and Justin Andrews, co-founders of the NextGen Series, said: “The level of support we have received from the football industry, media and fans has been magnificent and for that we are truly grateful.

“It is hugely disappointing that an event of this nature, designed to assist with the development of Europe’s elite players, should have to take such action but we hope to be back next season with an even better tournament.”

15 Sports Broadcasting Deals of the Week: 14/06/13

1

BBC Retains Scottish Rugby Broadcast Deal

Friday, allergy 14 June 2013

2

MP & Silva to Market Scottish Premier League Media Rights in New Deal

Friday, 14 June 2013

3

Tampa Bay Buccaneers Agree Preseason Media Rights Deal with WFLA-TV

Friday, 14 June 2013

4

Atlanta Hawks Ink New Radio Deal

Friday, 14 June 2013

5

Sportfive to Market Telekom Cup Advertising Rights

Friday, 14 June 2013

6

Sky Sports Enhance Cricket Coverage with New Ashes Channel

Thursday, 13 June 2013

7

RTÉ Sport Ends Premier League Coverage in Ireland

Thursday, 13 June 2013

8

SVT Gets Media Rights to FIS Nordic Ski World Cup

Thursday, 13 June 2013

9

NBC to Decline Using YouTube for Sochi 2014 Highlights

Wednesday, 12 June 2013

10

Seven Network Agrees Broadcast Deal for Australian Masters & Perth International

Wednesday, 12 June 2013

11 

TSN & RDS Secure Rugby Canada Broadcast Deal

Wednesday, 12 June 2013

12

ITV Increases Snooker Coverage with Champion of Champions Broadcast Deal

Wednesday, 12 June 2013

13

BT Sport to Air Steven Gerrard Testimonial

Wednesday, 12 June 2013

14

IOC Launches Broadcast Tender for Sochi 2014 & Rio 2016 in Asia

Wednesday, 12 June 2013

15

One World Sports to Televise New York Cosmos Games in NASL

Tuesday, 11 June 2013

Matt Beech Joins Widnes Vikings Board of Directors

English Super League team, Widnes Vikings have appointed Matt Beech to their Board of Directors.

Beech, owner of Maltacourt, is known to be a Vikings fan and CEO James Rule has spoken of his joy at bringing the businessman aboard.

“I am delighted to welcome Matt onto the Board of Directors. He shares the vision and values that both Steve (O’Connor, director) and I have, and has an enormous passion for our club,” said Rule.

“As a local man who has supported the Vikings throughout his life, he recognises the key role that we have to play, not just on the field but also off it, within the wider community of Halton.”

Rule was also enthusiastic about skills and knowledge Beech will bring to the club, adding: “Matt has been very successful in business. His knowledge and network will add real value to our Board structure.

“The investment he has made in taking equity in the Vikings will be integral in facilitating the continued evolution of our Club.

“In late April, we announced that we were seeking to build a new Board structure. Just six weeks later, I am extremely pleased to announce the fact that we have been able to attract somebody of Matt’s calibre to join our Board. I look forward to working with him.”

Beech spoke about his excitement in his new role.

“Putting something back into the community that one comes from is a principle that I’m passionate about,” he explained. “Having grown up in Runcorn and spending a large part of my working life in Widnes, I’m delighted to be able to help with the continuing development of the Widnes Vikings.”

The Vikings currently lie in 11th place in the Super League table but Beech is confident that they can improve both on and off the pitch

London 2012 Announce Snack Bar as 43rd Domestic Sponsor

ailment helvetica, diagnosis sans-serif”>The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) announces that Nature Valley has become the official cereal snack bar supplier to London 2012 in a tier three sponsorship deal becoming the 43rd domestic sponsor overall.

The deal will see Nature Valley cereal bars, the no.1 crunchy cereal snack bar brand in the UK & Ireland and one of General Mills UK’s fastest growing brands, sold at London 2012 concessions within venues and distributed to athletes, Games-time workforce and volunteers. 

Nature Valley is the no.1 crunchy cereal bar brand in the UK & Ireland, and is available in several flavours including Oats n Honey and Canadian Maple Syrup. It is made from rolled wholegrain oats with other wholesome ingredients such as honey.

General Mills UK Managing Director Jim Moseley said: “Nature Valley is driving accelerated growth in the cereal bar category and we are proud to play our part in the 2012 Olympic Games. To become part of such a celebrated global event is a natural fit for a globally successful brand like Nature Valley.”

LOCOG Commercial Director Chris Townsend added: “It’s less than a year before the Games and this demonstrates the level of detail we have got to in our planning.  Providing snacks and sustenance to our huge workforce is important and Nature Valley will help us do that.  We’re delighted to welcome Nature Valley to the London 2012 family.  We are now approaching our targets and we are thrilled with the calibre of our commercial partners who are world class organisations helping us to stage the Games.”

London 2012 Opens Aquatic Centre to Celebrate One-Year-To-Go Landmark

England’s capital city London today celebrates the one-year-to-go landmark for its hosting of the 2012 Olympic Games as the countdown begins to the start of the event, which begins on July 27 2012.

The London 2012 Aquatics Centre is being unveiled this morning as the final permanent Olympic Park venue to be completed after the Olympic Stadium, Velodrome, multi-use Handball Arena, basketball arena and the International Broadcast Centre (IBC). The final cost of the 17,500-capacity Aquatics Centre has totaled around US$381 million.

London 2012 chairman Lord Coe said: “With construction now complete on the Aquatics Centre, we are another step closer to the spectacular Olympic Park which will be host to world class sport in 2012.”

Olympic Delivery Authority chairman John Armitt added: “Five years ago, in July 2006, we published a delivery timetable which set out the ambitious target to complete the main venues a year before the Games. Today, I am proud to say that we have delivered on that commitment.”

Meanwhile UK Sports Minister Hugh Robertson has admitted London’s transport network will be an obstacle that London still needs to overcome.

“It is a challenge,” said Robertson. “It was a challenge at the time of the bid and it remains a challenge now. London is a full and busy city. There are four things we’re doing to try and mitigate this risk: investment in transport infrastructure, the Javelin train that will produce significant extra capacity, the Olympic Route Network and the traffic demand management system. But this is always going to be a challenge.”

Events are taking place across the city today to mark the year-to-go milestone. These include Olympic hopeful Tom Daley making the first dive into the pool as the Aquatics Centre in the Olympic Park in Stratford is unveiled and International Olympic Committee (IOC) president Jacques Rogge attending an event in Trafalgar Square where the design of the medals will be unveiled.