50 Sponsorship Deals of the Week: 12/07/13

1

World Rowing Federation Ink BMW Partnership

Friday, 12 July 2013

2

DocMorris Become Main Sponsor of German Club Alemannia Aachen

Friday, 12 July 2013

3

Mesut Özil Leaves Nike to Join Adidas

Friday, 12 July 2013

4

Reading Tie Up Short Sponsor Legend Alliance

Friday, 12 July 2013

5

New York Red Bulls Acquire Official Marketing Partner

Friday, 12 July 2013

6

Cardiff Secure Government Investment Ahead of Inaugural Premier League Campaign

Friday, 12 July 2013

7

ROSE to Sponsor DTM’s Gary Paffett

Friday, 12 July 2013

8

Peters & May Renews Shipping Deal with British Sailing

Friday, 12 July 2013

9

Oakley Announce Canadian Olympic Committee Partnership

Thursday, 11 July 2013

10

Opel/Vauxhall Ampera to be Official Auto Supplier for 2013 World Triathlon Series Races

Thursday, 11 July 2013

11 

AC Milan Keeps Time with Chronotech Partnership

Thursday, 11 July 2013

12

Jockey Club Racecourses Extend Catering Deal with Compass Group

Thursday, 11 July 2013

13

MKM Building Supplies Renew South Stand Sponsorship of Hull City’s KC Stadium

Thursday, 11 July 2013

14

Alanic Named Official Compression Partner of Basketball Australia

Thursday, 11 July 2013

15

Laserline Becomes Official Partner of BMW Berlin Marathon

Thursday, 11 July 2013

16

Ford Renew FC Koln Premium Sponsorship

Thursday, 11 July 2013

17

BetVictor Sponsor FC Union Berlin

Thursday, 11 July 2013

18

Schalke Partners with BAUHAUS for 2013/14 Season

Thursday, 11 July 2013

19

CarCash Title Sponsor NASCAR Camping World Truck Series Race in Ohio

Thursday, 11 July 2013

20

Biscuitville to Title Sponsor NASCAR K&N Pro Series East Race

Thursday, 11 July 2013

21

Manchester City Expand Presence in Thailand with GS Battery Sponsorship

Thursday, 11 July 2013

22

Leeds Carnegie Extend Deal with Shirt Sponsor Skelwith Group

Wednesday, 10 July 2013

23

San Jose Sharks Confirm Naming Rights Deal with SAP

Wednesday, 10 July 2013

24

Diego Maradona Remains Honorary Ambassador of Dubai Sports Council

Wednesday, 10 July 2013

25

Estrella Damm Sponsor 2013 FINA World Championships

Wednesday, 10 July 2013

26

Providence Resources Sponsors Irish Sailing Until Rio 2016

Wednesday, 10 July 2013

27

Schalke Cut Ties with viagogo after Nine Days

Wednesday, 10 July 2013

28

Madison Renews Deal to Supply British Cycling

Wednesday, 10 July 2013

29

Tokyo 2020 Announce Two New Bid Partners

Wednesday, 10 July 2013

30

Toyota to Sponsor NHRA Mello Yello Drag Racing Series Event in Las Vegas

Tuesday, 09 July 2013

31

Lionel Messi Signs as Ambassador for Social App WeChat

Tuesday, 09 July 2013

32

Stephanie Gilmore Hops on Board with Roxy Surf Team

Tuesday, 09 July 2013

33

NanoTech Adds Three MMA Stars to Sponsorship Portfolio

Tuesday, 09 July 2013

34

Peak Becomes Official Licensed Teamwear Partner of WNBL

Tuesday, 09 July 2013

35

Procter and Gamble Extend Partnership with UAE National Olympic Committee

Tuesday, 09 July 2013

36

Turkish Airlines Sponsors European Tour’s Scottish Open

Tuesday, 09 July 2013

37

John Deere to Supply Golf Course Machinery for 2015 Solheim Cup

Tuesday, 09 July 2013

38

Fred Couples Extends Endorsement Deal with ECCO

Tuesday, 09 July 2013

39

Freddie Flintoff Becomes New Face of William Hill

Tuesday, 09 July 2013

40

Clipper Race Announce MedAire as Medical Kit Supplier Once Again

Tuesday, 09 July 2013

41

Tottenham Hotspur Announce HP Partnership

Monday, 08 July 2013

42

Melbourne Storm Reveal New Back of Jersey Sponsor

Monday, 08 July 2013

43

RFS Increases Blackburn Rovers Commitment with Shirt Sponsorship

Monday, 08 July 2013

44

Preston North End Enter Unique Sponsorship with The Football Pools

Monday, 08 July 2013

45

Manchester United Enter Russian Market with Aeroflot Sponsorship

Monday, 08 July 2013

46

AC Milan Secure BPM as Top Sponsor

Monday, 08 July 2013

47

Notts County Rename Kop Stand after On Call Recruitment Win Sponsorship Draw

Friday, 05 July 2013

48

Caribbean Premier League Ink New Apparel Sponsor

Friday, 05 July 2013

49

SingTel Renew Title Sponsorship of F1 Singapore Grand Prix

Friday, 05 July 2013

50

Hyde Sails to Power Clipper Race Once Again

Friday, 05 July 2013

Jennifer Flynn Elevated to General Counsel of Fenway Sports Management

Fenway Sports Management (FSM), denture the sports marketing agency of Fenway Sports Group, bronchi today announced that Jennifer Flynn has been named General Counsel.

She will continue to serve the Boston Red Sox as Senior Vice President and Assistant General Counsel.

Flynn will oversee FSM’s strategic legal initiatives, including FSM’s venture activities, and negotiate contracts relating to its exclusive property representation and sponsorship sales business: NBA MVP LeBron James; PGA TOUR Playoff event the Deutsche Bank Championship; Major League Baseball Advanced Media (MLBAM) and Boston College Athletics.

Flynn will continue to work closely with Fenway Sports Group Executive Vice President of Corporate Strategy/General Counsel Ed Weiss on legal matters across the company’s portfolio of sports properties, including the Boston Red Sox, Liverpool Football Club, Roush Fenway Racing and New England Sports Network (NESN). Among other duties, Flynn leads negotiations for content rights deals, provides counsel in connection with original programming initiatives, and serves as Fenway Sports Group’s lead senior lawyer for all transactional matters.

“Jen’s keen ability to handle and advise on a broad range of complex matters has been key to our business growth and success,” said Weiss. “Her counsel is widely sought after within the company and respected throughout the industry. This promotion rightly recognizes her role as an important member of senior management at FSM, and her increasingly broader management abilities.”

Brewery Fuller, Smith & Turner Buy Five Pubs as they Look to Cash-In on London 2012

Pub chain Fuller, Smith & Turner is going to spend £16 million ($25.5m) to buy five pubs, four in London, to exploit the opportunities the London 2012 Olympics will provide.

The brewer of London Pride recently lost out on a bid to buy the Capital Pub Company to rival Greene King, which paid £70 million ($111.5m) for 34 boozers around town.

Most pub chains think the Olympics will be very lucrative and are looking to expand in the capital.

Fuller is acquiring The Wellington at Waterloo, The Pavilion End and Bluu in the City, The Hand & Flower in Kensington Olympia and the Red Lion Hotel in Wendover, Bucks.

The seller is Marston’s, which is seeking cash to build new pubs in areas such as retail parks.

Fuller’s managing director Simon Emeny said: “These acquisitions are high turnover managed houses with a similar trading style to our own where we feel Fuller’s can add value. They emphasise our continued focus on London.”

The deal adds 58 bedrooms to the Fuller’s estate and takes the number of pubs it owns to 365 – one for every day of the year.

For City drinkers, The Pavilion End might be of most interest. It is close to Cannon Street station and has a beer garden regarded as one of the best in the Square Mile.

London 2017 Bid Revived After Bob Hersh Claims Running Track as Non-Issue

London’s 2017 bid for the World Championships has been given a major boost after Bob Hersh, head of the International Association of Athletics Federations (IAAF) Evaluation Commission, claimed the issue surrounding the London Olympic Stadium track has been resolved.

The American headed an IAAF delegation that completed its inspection of London’s 2017 bid on Tuesday. 

Inspectors were handed a ‘cast-iron guarantee’ by the British government that the running track will remain in place at the Olympic Stadium, regardless of whether English Premier League club Tottenham Hotspur wins its court action against the decision to award the venue to West Ham United after London 2012.

The action had threatened to derail London’s bid, but Mayor Boris Johnson last week urged Tottenham to stay in North London after the club was offered a stadium deal that could save it $26 million. 

Tottenham is still seeking a judicial review of the Olympic Stadium decision, which will be heard on 18th October.

Hersh said: “We were concerned before we got here, having read about this issue for years now. But based on our very good meeting yesterday, the assurances we have received from the government and the way in which it has addressed the legal state of affairs and legal possibilities, we are satisfied.

“We are satisfied there will be a stadium with a track in it and we will be able to host the 2017 World Championships in that stadium. We’re very pleased to have that issue sorted as we have just regarded it as a distraction off to the side.

“The city sells itself. It is a wonderful city and one that I have always enjoyed being in. The stadium is world class and we’re also very pleased with the passion and commitment of UK Athletics (UKA) and those who are involved in this bid. I think UKA have shown they are capable of holding a successful World Championships.”

15 Sports Broadcasting Deals of the Week: 12/07/13

1

Leeds United Announce BBC Radio Leeds Broadcast Deal

Friday, 12 July 2013

2

Channel 4 to Air Qatar Prix de l’Arc de Triomphe

Friday, 12 July 2013

3

GolTV to Broadcast Three Pre-Season Tournaments

Friday, 12 July 2013

4

Infostrada Sports to Produce Video Broadcast at 2013 European Youth Olympic Festival

Thursday, 11 July 2013

5

ESPN3 to Air Number of Cricket Series’ in US

Thursday, 11 July 2013

6

RTL Secure Media Rights to Germany Qualifiers for Euro 2016 & Russia 2018

Wednesday, 10 July 2013

7

Time Warner Cable to Show Olympic Sports in New Universal Sports Deal

Wednesday, 10 July 2013

8

IMG to Market Premier League Rights in Spain & Andorra

Wednesday, 10 July 2013

9

San Diego Chargers & KFMB Sign Preseason Broadcast Deal

Tuesday, 09 July 2013

10

BT Sport Set to Reach Global Audience with Ferdinand Testimonial Broadcast Deal

Tuesday, 09 July 2013

11

Red Card Sign talkSPORT Deal to Air Premier League Coverage in Singapore

Tuesday, 09 July 2013

12

Kentaro to Market Two Pre-Season Paris St. Germain Matches

Monday, 08 July 2013

13 

ECB Inks YouTube Deal for Ashes Series in 53 Countries

Monday, 08 July 2013

14

UFC Signs Colombian Broadcast Deal with Caracol TV

Friday, 05 July 2013

15

Mcot Plc Looking to Buy Thai Premier League Rights

Friday, 05 July 2013

USA Boxing Selects New Board & Re-Elects Dr. Charles Butler as President

USA Boxing has selected a new Board of Directors, while also re-electing Dr. Charles Butler as their President

The prominent list of ten community leaders, to lead the organization in a new and positive direction. The board breakdown includes four independent directors, a general membership director as well as affiliated organization director, Local Boxing Committee (LBC) director, AIBA representative and athlete representatives. 

“I am extremely honored that my fellow board members have elected me to serve as the President of this great organization once again. USA Boxing currently sits at a critical juncture and a clear vision is needed to turn this sport around”, said Dr. Butler. “I believe that the talented and diverse group of individuals selected to sit on USA Boxing’s Board of Directors possess the experience needed to accomplish this important mission. If this board and membership work closely together we will restore the golden age of boxing in this country”.

The four independent directors, which were selected by the nominating and governance committee, are: Bill Polian, DJ Walton, Dr. Dick Hoffman and Richard Halpert.

There were further appointments with John Brown becoming General Membership Director, James Beasley becoming Affiliated Organization Director, Angel Villarreal joining as LBC Director and Cam F. Awesome & Mikaela Mayer being named Athlete Directors. 

No Car Ban During London 2012 Says Mayor

ed sans-serif; color: black; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: white;”>Mayor of London Boris Johnson says cars will not be banned from the city centre during London 2012.

There have been reports in the media stating the International Olympic Committee is keen to see traffic management altered during the Games, including a possible car ban in central London.

The Mayor stated there are plans to enforce such measures at this week’s London Assembly Meeting. Johnson said: “I think it would be crazy I give you categorical assurance that I won’t do it.

“As I understand it, there is no basis whatever for this report. No such suggestion has been made to me, so we are a bit mystified about where this is coming from.”

There is expected to be a sharp increase in traffic on London’s famously crowded roads during The Games.

The IOC Coordination Commission will monitor the situation in the lead up to London 2012.

Denis Oswald, Head of the IOC’s London 2012 coordination commission, said: “The transport system has been improved. There has been big investment made. And this will remain after the games.”

“We visited the Transport for London offices, where we have seen all the technology which is available. We have seen information on the situation of different parts of London and we were very much impressed.”

“We were shown how this will apply during the Games and this has given us confidence on the ability of Transport for London to overcome the additional traffic which will be present for the Games.”

“A lot of progress has been made. But this is an issue we have to follow very closely until the end.”

South Africa to Host 2013 African Cup of Nations after Libya Pull-Out

South Africa will host the the 2013 African Cup of Nations after Libya relinquished their hold of staging the event, the Confederation of African Football (CAF) announced.

The South African Football Association (SAFA) earlier had claimed  they had received the right to host the tournament but were quickly rebuked by CAF general secretary Hicham El Amrani

The switch occured due to the security situation in the country, where the fighting between pro and anti-Muammar Gaddafi forces have continued to influence Libyan officials.

Two other nations, Algeria and Nigeria, were in the running for hosting the event but CAF chose South Africa who will also stage the 2014 African Nations Championship, an event for locally-based footballers.

This wasn’t all bad news for Libya as they will take over the 2017 tournament from South Africa. A CAF statement read: “The Executive Committee…decided on the swapping between Libya and South Africa for 2013 and 2017 respectively, considering the current political situation prevailing in Libya. This means that South Africa will host 2013 Africa Cup of Nations and Libya, 2017 Africa Cup of Nations.”

South Africa last staged the Cup of Nations in 1996 and the 2013 event and will use the stadia developed for last year’s FIFA World Cup.

SAFA president Kirsten Nematandani told told BBC Sport: “The Nations Cup presents them (the stadia) with a great opportunity. They will be better utilised for the better use of the game itself and (show) that taxpayers’ money has been well-invested.” Gabon and Equatorial Guinea will co-host the 2012 Cup of Nations in January and February, with the 2013 edition brought forward a year as CAF restructures its calendar to avoid its tournament clashing with the World Cup.

Sochi 2014 Record Holders for Olympic Domestic Sponsorship Looking for More Dough

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Sochi 2014 has already raised more than $1 billion in domestic sponsorships, now Russian organizers of the Winter Olympics hope to secure deals worth another $200 million and finish with a post-games surplus of more than $300 million.

President and CEO of Sochi 2014 Dmitry Chernyshenko, also head of the Sochi organizing committee, told The Associated Press on Thursday the Olympic body will not need any government funding despite the weakening global economy and competition from the 2018 World Cup in Russia.

He said: “We are really confident we will not apply for public money from the state. There is an obligation of the state to co-invest in the games, but my goal is to have this money as profit of the games.”

While Sochi has already secured $1.2 billion an Olympic record in domestic sponsorship revenue and tied up all of its top-tier sponsors, Chernyshenko said deals with a few second-level companies are still possible.

Several deals are still to be negotiated to provide value-in-kind services worth $200 million, which would take total sponsorship deals to $1.4 billion, he said.

In addition, money from licensing, ticket sales, lottery revenues and IOC television rights and global sponsorships should help cover Sochi’s organizing committee budget of $2.2 billion, Sochi 2012 prsident said.

Overall, he said, Sochi hopes to end up with a surplus of about $340 million.

“I would love to have that, but it will depend on the currency fluctuation and economic environment,” Chernyshenko said in an interview after addressing the International Sports Event Management Conference.

 

Macau and Copenhagen Vying to Host 2014 Badminton World Championships

Macau and Copenhagen are bidding to host the 2014 Badminton World Championships, with both also contesting with Guangzhou to stage the 2013 event. 

The illustrious tournament is held annually and is the highlight of the badminton calendar in non-Olympic years.

The race to host the Sudirman Cup, which takes place every two years, in 2013 will be contested by Kuala Lumpur and Melbourne.

Badminton World Federation President Dr Kang Young Joong said: “We are excited to see cities from several continents bidding to host our major events and this shows an increasing interest in the sport world wide.”

Copenhagen is the only one of the bidding venues to have hosted a World Championship, having done so on three occasions, whilst Kuala Lumpur and Melbourne will be boosted by having previously staged Commonwealth Games, in 1998 and 2006 respectively.

The decision will be made by the BWF Council when they meet on December 9 2011.