Mediaset Gets Spanish Broadcast Rights to Formula E Championship

Mediaset, Spain’s largest television network, has acquired the exclusive broadcasting rights to the FIA Formula E Championship for the 2014/2015 season.

The first race will be broadcast live and in full on Saturday 13 September with the veteran director of the Telecinco programme ’Mas que coches’ Gonzalo Serrano providing the race commentary.

Mediaset’s Gonzalo Serrano said: “In my opinion Formula E is a 21st century championship that gives birth to a different kind of racing, focusing on sustainability and technology. The races will be held on temporary street tracks in some of the most important cities in the world. We will have highlights in ‘Mas que coches GT’ and in ‘Mas que coches’, with all the information about the series.”

Ali Russell, Director of Media at Formula E, added: “With two Spanish drivers competing in the series, Spain is a key market for us and we’re delighted to be able to announce this deal today. Despite being just under two days to go, we still have further deals to announce alongside our growing list of confirmed rights holders.”

50 Sponsorship Deals of the Week: 27/09/13

1

NBA’s Stephen Curry to Endorse MoGo Mouthguards

Friday, 27 September 2013

2

New Balance Becomes Official Athletic Footwear & Apparel Sponsor of Rome Marathon

Friday, 27 September 2013

3

BMO Harris Bank Sponsors St. Louis Blues

Friday, 27 September 2013

4

Center Parcs Renews Title Sponsorship of Badminton England’s National Schools Championships

Friday, 27 September 2013

5

Winter Sports Stars Hannah Kearney & Chas Guldemond Endorse Bear Naked

Friday, 27 September 2013

6

New Amsterdam Spirits Renew Oakland Raiders Sponsorship

Thursday, 26 September 2013

7

Cold Stone to Sponsor Nelson Piquet Jr. at Dover International Speedway

Thursday, 26 September 2013

8

BBL Names SportsDirect as Official Retailer

Thursday, 26 September 2013

9

Hublot Named Official Timekeeper of PSG

Thursday, 26 September 2013

10 

Level 3 Communications Sponsors Tampa Bay Buccaneers

Thursday, 26 September 2013

11

Amway Ends Detroit Red Wings Sponsorship

Thursday, 26 September 2013

12

bet-at-home Renew European Handball Federation Partnership

Thursday, 26 September 2013

13

Chevron Extends Houston Marathon Title Sponsorship

Thursday, 26 September 2013

14

Yamaha Named Official Outboard Supplier of British Sailing

Thursday, 26 September 2013

15

Royal Purple to Title Sponsor Las Vegas Bowl

Thursday, 26 September 2013

16

Sarah Fisher Hartman Racing Reveals New Primary Sponsor for Grand Prix of Houston

Thursday, 26 September 2013

17

ATP Signs New Ice Wrap Partner

Thursday, 26 September 2013

18

Arsenal Reveal Gatorade as Official Sports Drink & Nutrition Partner

Thursday, 26 September 2013

19

Quicken Loans to Sponsor Nascar’s Richard Childress Racing

Wednesday, 25 September 2013

20

Law Firm Edwards Wildman to Sponsor London Lions

Wednesday, 25 September 2013

21

Gillette Signs New RFL Sponsorship

Wednesday, 25 September 2013

22

Jimmy John’s Sponsors Nascar’s Kevin Harvick

Wednesday, 25 September 2013

23

AFL Inks New Virgin Australia Partnership

Wednesday, 25 September 2013

24

Specsavers Joins 2013 Rugby League World Cup as Official Optician Partner

Wednesday, 25 September 2013

25

Heptathlete Katarina Johnson-Thompson Endorses Nissan Micra

Wednesday, 25 September 2013

26

TIM Extend Back of Shirt Sponsorship of Corinthians

Wednesday, 25 September 2013

27

Valvoline Becomes Official Lubricants Partner of Hendrick Motorsports

Wednesday, 25 September 2013

28

Service Graphics Named Official Visual Communications Partner of BBL

Wednesday, 25 September 2013

29

EMC Sponsors NFL International Series at Wembley

Wednesday, 25 September 2013

30

Kia Renew Bordeaux Shirt Sponsorship

Tuesday, 24 September 2013

31

Rickety Bridge Named Official Wine Supplier of the Clipper Race

Tuesday, 24 September 2013

32

Delta Air Lines Sponsor Syracuse University Athletics

Tuesday, 24 September 2013

33

Standard Chartered Retain Shirt Sponsorship of Singapore Rugby

Tuesday, 24 September 2013

34

Champions Tour Extends Title Sponsorships of Seven Events

Tuesday, 24 September 2013

35

Discount Drug Mart Becomes Official Drugstore of the Cleveland Cavaliers

Tuesday, 24 September 2013

36

British Basketball League Sign Haven Holidays Deal

Tuesday, 24 September 2013

37

Usain Bolt Inks New Endorsement Deal with PUMA

Tuesday, 24 September 2013

38

Goldsmiths Remains Official Time Sponsor of Leicester Tigers

Monday, 23 September 2013

39

Corporate Travel Remain Official Travel Agency of New York Islanders

Monday, 23 September 2013

40

Renault Extends Partnership with Port Adelaide FC

Monday, 23 September 2013

41

Melbourne Stars Signs Mitsubishi as Major Partner

Monday, 23 September 2013

42

MK Dons Reveal New Greenfleets Partnership

Monday, 23 September 2013

43

Sydney FC Announces Two New Corporate Sponsors

Monday, 23 September 2013

44

New York Life Announces Sponsorship Renewals with American Sports Teams

Sunday, 22 September 2013

45

New Amsterdam Spirits Renew Minnesota Vikings Sponsorship

Friday, 20 September 2013

46

2014 Amgen Tour of California Reveals Sponsors Lineup

Friday, 20 September 2013

47

British Cycling Renew FIAT Sponsorship

Friday, 20 September 2013

48

Sale Sharks Extends MBNA Partnership

Friday, 20 September 2013

49

Zurich Insurance Group Becomes Official Presenting Partner of Swiss Ice Hockey Cup

Friday, 20 September 2013

50

UFC Champion Jon Jones Inks Gatorade Endorsement

Friday, 20 September 2013

FA Appoint David Bernstein as New Chairman

The board of the Football Association nominated David Bernstein as the new chairman of the governing body on 22 December. Bernstein was formerly chairman at Manchester City for 5 years and was recommended by the nominations committee, chaired by Phil Gartside.

The committee’s nomination was approved in unanimous fashion by the board and the FA Council will endorse the appointment at its meeting on 25 January.

During Bernstein’s 9 year spell at City, 5 of which were as chairman, the 67-year-old saw the club promoted back into the English Premier League. Bernstein also led negotiations which delivered the club’s new City of Manchester Stadium.

He is a chartered accountant with a long career in business, sitting on the Boards of several public companies including the French Connection Group Plc, Ted Baker Plc and Blacks Leisure Plc, where he has been Chairman since 1996. Since 2003 he has been a Director of Wembley Stadium and has been Chairman since 2008. He is also President of the National Association of Disabled Supporters.

“The Board was united in its view that David would make an excellent choice as Chairman of the organisation.  I have worked with David for some years and have always been impressed by his professionalism and integrity” said Acting Chairman Roger Burden.

“We look forward to working with David to take The FA forward in the best interests of football at all levels across the country.”

Nominations Committee Chairman Phil Gartside said: “David was the outstanding candidate for the role. He combines strong business and leadership skills with tremendous insight and knowledge of football.”

“I very much look forward to working with David and together focussing on the priorities for the development of English football. We have a busy year ahead with work starting on St George’s Park, the launch of the Women’s Super League, England men’s and women’s teams competing in major competitions at a variety of age groups and a drive to implement the recommendations of our review into international player development.” added FA General Secretary Alex Horne.

Mr Bernstein said: “I am honoured to be asked to take on the role as Chairman of The FA. It is a tremendous challenge but I look forward to working with the Board, the staff at The FA and everyone in football from local playing fields to Wembley and the international stage. ”

Sunset+Vine Gets ISAF Sailing World Championships Contract

Sunset+Vine|APP, a sunsidiary of TV sports production and media company Sunset+Vine, has been appointed production partner for the Santander 2014 ISAF Sailing World Championships.

Sunset+Vine International is responsible for the television distribution of the championships which take place in Santander from 12th-21st September 2014.

Held every four years, the ISAF Sailing World Championships brings together all ten Olympic sailing classes and features more than 1250 athletes. It is not only World Championship titles that are at stake, the ISAF Worlds will also decide 50% of the national qualification spots available for the Rio 2016 Olympic Sailing Competition.

With daily news bulletins and live coverage of all ten Medal Races forming part of the programming offering, this year’s event has secured an unprecedented commitment from broadcasters with over 20 of them, including ESPN (USA), BBC, OSN and beIN France, taking the championships to over 40 territories worldwide.

Andrew Preece, Managing Director of Sunset+Vine|APP said: We are delighted to have been appointed as media partner for this year’s Santander 2014 ISAF Sailing World Championships. It is fantastic to be entrusted by the sailing’s governing body to take their prestigious sailing event to a global audience. We are clearly demonstrating that our experience of working on the Olympics and Volvo Ocean Race – two of the three pinnacles in the sport of sailing – is paying dividends in terms of the unprecedented commitment we are securing from broadcasters globally.

“Our work with the BBC for the London 2012 Olympic sailing event has been particularly beneficial in helping us to work with the International Sailing Federation to deliver this huge collective world championship in Santander.”

Gary Jobson, ISAF Vice-President added: “ISAF is delighted to be working with Sunset+Vine|APP on the ISAF Sailing World Championships.  They have a proven track record in the production of sailing events and their distribution team have done an outstanding job in securing commitment from broadcasters around the world. We look forward to welcoming many of those broadcasters to Santander and showing the world the very best of Olympic class sailing.”

15 Sports Broadcasting Deals of the Week: 27/09/13

1

FOX Sports Gets Australian Rights to Serie A & La Liga

Friday, link 27 September 2013

2

Asian Paralympic Committee Signs ABU to Increase Broadcast Coverage

Friday, medical 27 September 2013

3

Broadreach Media to Distribute TV Rights for International Federation of Sport Climbing

Friday, therapy 27 September 2013

4

beIN Sport Secure Broadcast Rights to RLWC2013 in France

Friday, 27 September 2013

5

MP & Silva to Distribute Media Rights for Turkish Super League

Thursday, 26 September 2013

6

NFL Secures First Ever Social Media Partner with Twitter Deal

Thursday, 26 September 2013

7

Golf Channel & European Tour Inks New Long-Term Broadcast Deal

Thursday, 26 September 2013

8

FOX Sports Announces Bellator MMA Broadcast Deal in Latin America

Wednesday, 25 September 2013

9

USA Cycling Inks Broadcast Deal with BTB TV

Tuesday, 24 September 2013

10

NBC Acquires US Media Paralympic Rights to Sochi 2014 & Rio 2016

Tuesday, 24 September 2013

11 

CBS Radio Signs New Nets & Barclays Center Deal

Tuesday, 24 September 2013

12

Canal + to Broadcast Euroleague Basketball in Spain

Tuesday, 24 September 2013

13

UFC Inks Content Rights Deal with Bent Pixels

Monday, 23 September 2013

14

British Eurosport Acquire Broadcasting Rights to British Basketball League

Monday, 23 September 2013

15

SuperSport to Broadcast Ghana Premier League

Monday, 23 September 2013

Professional Squash Association Appoints Tim Garner to Further Expand European Presence

The Professional Squash Association has hired Tim Garner as a PSA European Representative as it looks to further expand the output of the European Tour.

The major announcement comes in the final countdown to next month’s IOC decision to consider Squash as a ‘new sport’ to add to the Olympic Games programme in 2020.

Englishman Garner, a former world No26 who competed on the PSA World Tour for more than ten years, has a wealth of experience in event management and administration – making the 43-year-old Londoner an outstanding candidate for the new position.

Manager and Head Coach of London’s famous Lambs Squash Club for four years, Garner  went on to form Eventis Sports Marketing with fellow former pro’s Peter Nicol and Angus Kirkland, staging a number of major events including the PSA International 50 Canary Wharf Classic, which celebrated its 10th anniversary in London this year. Garner has also managed the British Squash Professionals’ Association (BSPA) since its inception in 1993.

In an enterprising initiative to boost Squash’s 2020 Olympic Games campaign, Garner & Nicol undertook the Xodus 7 Continent Challenge in April – contesting seven squash matches in seven days on seven continents.

“We are delighted to announce Tim’s appointment as our European Representative and we see this as major addition to the PSA team,” said PSA COO Lee Beachill. “Europe is a growing market for the PSA and we have no doubt that he will help advance our presence in this region.”

Garner added: “I am excited by the opportunity not only to work with the PSA, but also the various European Federations, to help grow our fantastic sport in the region. I will be looking to harness the talent, enthusiasm and endeavour that already exists – and help facilitate more opportunities for the players to play events and the public to see those players in action.

“In doing so this can only be good moving forwards into what will hopefully be an Olympic era, and if not will still I am sure be a period of growth for our wonderful sport.”

9 UK Governing Bodies Agree Grassroots Reinvestment

The Premier League and Football Association (FA) are two of a group of 9 of the UK’s leading sporting governing bodies to have signed a voluntary code to reinvest in grassroots projects using at least 30 per cent of domestic television revenues.

The sum includes six of the most popular sports in the UK and is a massive increase on the initial target of 5 per cent per annum, amounting to £250m (US$386.5m) a year.

“This is an important statement of their intent to invest in the future,” said Sports Minister Hugh Robertson. “I welcome this commitment and could not support it more strongly.”

The idea for the implementation of the code came from the Sport and Recreation Alliance (SRA), formerly the Central Council of Physical Recreation, an umbrella organisation that represents 320 national bodies for sport and recreation in the UK. The plans were first introduced two years ago after pressure was placed on the leading sports to ensure that their events remained on free-to-air television.

Tim Lamb, the SRA’s chief executive, said: “Striking the right balance between audience reach, revenue generation and grassroots investment is a matter for the governing bodies themselves to determine. The code is there to show everyone the responsible approach governing bodies take to finding that balance.”

The nine organisations to sign up are: the All England Lawn Tennis Club/Lawn Tennis Association (joint signatories), the ECB, the PGA European Tour, the FA, the Premier League, the Royal & Ancient, the Rugby Football League and UK Athletics. This means that the only leading governing body not to sign the agreement are the Rugby Football Union (RFU).

Baku 2015 Signs Broadcast Deals in Romania, Hungary & Belgium

Baku 2015 European Games have announced the signing of three international broadcast agreements in Romania, here Hungary and Belgium.

The trio of deals ensure sports fans will enjoy live coverage of all 17 days of competition from next summer’s inaugural European Games.

The agreements will see DigiSport broadcast the Games in Romania and Hungary, decease while Sport 10 will screen the event in Belgium.

Simon CLEGG, allergy Chief Operating Officer of Baku 2015 European Games Operations Committee (BEGOC), said: “The signing of these agreements show the high level of interest around the continent to tune in to the first European Games. Romania, Hungary and Belgium are three countries that have a proud history of sporting success and it is wonderful to know supporters there are now guaranteed coverage to follow their athletes’ achievements next summer.

“Working alongside International Sports Broadcasting, our host broadcaster, these deals will ensure sports fans will benefit from comprehensive broadcasting across a range of media platforms.”

International Sports Broadcasting will provide more than 800 hours of live, state-of-the-art production for the duration of the European Games.

All three countries will broadcast live action every day, as well as the complete Opening and Closing ceremonies. Preview programming and daily highlights packages will also be available.

Mr George DOBRE, Editor-in-Chief of DigiSport Romania, said: “We are delighted to confirm these agreements with Baku 2015 and are looking forward to treating fans in Romania and Hungary to the best live and exclusive sport from the European Games on a daily basis.”

Mrs Karin STOOP, Managing Director of Sport 10 in Belgium, added: “The first ever European Games will be of huge interest to viewers all across the world, and we are very pleased to be able to confirm we will be bringing the elite action to fans in Belgium.”

Last week, NTV Spor in Turkey were confirmed as the first company to sign an international broadcast agreement.

Baku 2015 is the first ever European Games taking place from 12 – 28 June 2015.

There will be a total of 20 sports at Baku 2015: 16 Olympic sports and four non-Olympic sports. More than 6,000 athletes from across Europe will be representing their nations over 17 days of competition.

Football Business Awards Shortlist Announced

Chelsea, Manchester United and Arsenal are amongst the leading clubs shortlisted for this year’s Football Business Awards.

September 27, sees the shortlisted clubs for the Football Business Awards announced. Categories for this year’s ceremony include Best Club Marketing Campaign, Sponsorship Deal of the Year, Best use of Social Media in Football, Use of Technology by Clubs, Best Football Community Scheme and the fcbusiness Magazine CEO of the Year Award. 

There is a massive increase in the quality and quantity of entries this year which includes twelve out of twenty premiership clubs making the final shortlist. Chelsea, Manchester United, Arsenal, Manchester City and Liverpool are some of the names that will be competing to win a prestigious award.

The winners will be announced at a red carpet awards dinner at Stamford Bridge, Chelsea Football Club, in London on Thursday 7 November.

Bruce Buck, Chelsea FC, said: “Chelsea Football Club is delighted to be hosting the second Football Business Awards at Stamford Bridge. In my opinion, these awards are extremely important, and long overdue, in giving recognition to those who have excelled in the wide array of businesses involved in the football industry.”

Simon Burton, Director of the Football Business Awards, said: “Business and football are inextricably linked and on pitch performance needs to be matched by commercial achievement and acumen. Football clubs are economic drivers for their communities and football itself is one of the UK’s greatest exports. The quality and diversity of the FBA entries never fails to inspire.”

To see the full list of finalists click here.

To find out how to book a place at this year’s awards please visit www.footballbusinessawards.com or call the sales hotline on 020 7384 8213.

Lagardère Appoints Former IMG Executive Andy Pierce President of North American Division

Lagardère Unlimited has announced the hiring of longtime sports industry executive Andy Pierce as the President and Chief Executive Officer of the Lagardère Unlimited North American platform.

Pierce will join Lagardère Unlimited, herbal where he will lead the firm’s North American sports platform while also utilizing his experience in sports consulting, sales and business development to continue to diversify the business formed by Chairman Arnaud Lagardère in 2010. Pierce will report directly to Mr. Lagardère.

“Andy is a trusted leader,” said Mr. Lagardère. “His 30 years of experience in forming corporate partnerships and within the sports industry will enhance our existing business and will bring about several new lines of business for Lagardère Unlimited globally. I have full confidence in Andy’s ability to lead and grow our sports business in North America.”

Pierce comes to Lagardère Unlimited after 4 years with Creative Artists Agency (CAA), where he established a sports consulting practice and golf division. Prior to joining CAA, Pierce spent 27 years at IMG, where he led IMG Consulting, reporting directly to IMG founder, the late Mark McCormack and, subsequently, the late Ted Forstmann following IMG’s sale to Forstmann Little in 2004.

“The platform that Arnaud and his team have built over the last 3 years is quite amazing. The company’s strategy has never been more compelling”, said Pierce. “I am incredibly energized and honored to help lead Lagardère Unlimited into the future”.