Byrom Becomes Official Accommodation Agency for 2018 FIFA World Cup

FIFA has announced the appointment of Byrom plc. as its official accommodation agency for the FIFA Confederations Cup 2017 and the 2018 FIFA World Cup in Russia following an open public tender process conducted by FIFA.  In total, viagra buy 18 companies from Australia, cialis France, sale cialis Italy, the Netherlands, Poland, Russia, Switzerland and the UK showed an interest in the public tender, with five entities from France, Poland, the UK and Switzerland submitting an offer to FIFA.

The tender process took more than 12 months.

“Following an extensive review of the excellent documentation submitted by all bidders, we believe that Byrom plc., with its vast experience in major sporting events, offers the best match to meet our needs in setting up the accommodation project for the 2018 FIFA World Cup,” explained FIFA Secretary General Jérôme Valcke.

Byrom plc. acted as FIFA’s official accommodation agency for the 2010 FIFA World Cup South Africa and will perform the same role for the 2014 FIFA World Cup Brazil. Byrom has been involved in, and assumed various responsibilities for, a number of major sporting events, including all FIFA World Cups since 1994 as well as other major FIFA events since 1998, all Ryder Cups since 1997, the Commonwealth Games in 1998, the Asian Cup in 1996, and the Pan-American Games in 2007.

Enrique Byrom, CEO of Byrom plc., commented: “We are delighted and honoured by our appointment as the official accommodation agency for these prestigious FIFA events. Byrom plc. is committed to continuing to use our considerable experience and expertise in the accommodation services sector to support FIFA, and the various stakeholders in Russia, in their efforts to achieve sustainable tourism legacy objectives.”

 

Premier League Chief Scudamore Rumored to Replace Ecclestone at F1

Premier League chief executive, Richard Scudamore may be heading to a different sport after reports revealed he was one of the favourites to replace F1 supremo Bernie Ecclestone.

At 82 and facing the possibility of a handsome fine and perhaps prosecution for his role in the Gerhard Gribkowsky saga, the F1 boss may leave his post as president and CEO of Formula One Management and Formula One Administration sooner rather than later.

Should the Briton decide to do so, Scudamore has been touted as a possible replacement with the Daily Mail stating that: “CVC say they are not yet looking for a replacement for Ecclestone but have drawn up a list of those they would approach if Ecclestone is forced to stand down or decided to do so – and Scudamore is said to be one of them.

“Scudamore’s stock in the sports industry is high with the Premier League on course to collect £5billion from their global television rights.”

However, the paper went on to add that it would take an exceptional offer to pry him away from the Premier League.

Notts County Signs Deal to Train at St George’s Park National Football Centre

English league club, Notts County have reached an agreement with St George’s Park National Football Centre to train there over the next 12 months.

The facility includes a full-sized indoor third generation football pitch, a 60m x 40m multi-purpose indoor sports hall, 11 full size outdoor pitches and one elite DESSO training pitch, which is an exact replica of Wembley.

The side will still have access to the Highfields training facility, which will be used the day before matches and when England are preparing for an international fixture.

Magpies boss Keith Curle said: “It’s a fantastic, consistent training surface for us to play on, a professional environment and it’s absolutely unbelievable that we’re able to come here.”

All Blacks Rumoured to Add New Shirt Sponsor Breaking Tradition

According to reports New Zealand could break a 100 year-old tradition by allowing a sponsor’s logo to be emblazoned on the All Blacks jersey. 

The New Zealand Herald reported, an American insurance company is negotiating with the New Zealand Rugby Union to place their logo on the front of the famous playing strip. 

The All Blacks have been playing without a large front-of-jersey sponsor since they started playing international matches in the 1880s. 

The NZRU initially refused to comment on the issue but after Jed Thian of the Alternative Rugby Commentary website revealed an impending sponsorship deal with American International Group (AIG) on Radio New Zealand, NZRU chief executive Steve Tew released a statement regarding potential sponsorships. 

“As is normal for our organisation, we are discussing opportunities with a number of potential sponsors across a range of categories,” he said. 

“Like any commercial organisation we are not able to discuss any of those details until both parties have reached agreement. 

“But let’s be clear adidas is our principal partner and that contract extends to 2019 and underpins rugby in this country,” added Tew. 

It is rumoured that AIG have secured a five-year deal which includes having their logo on the All Blacks’ shorts and shirt sleeves. 

But a NZRU spokesman refused to comment when asked about a potential jersey deal with AIG. 

If the NZRU do decide to take up AIG’s offer it would be a controversial but not just because it would break with the All Blacks’ tradition of not having a sponsor on their jersey. 

AIG used to sponsor Premier League football club Manchester United and their logo was emblazoned on the team’s jersies from 2006 to 2010. 

However, the company struggled during the global financial crisis and were bailed out on four occasions by the United States government. 

During the 1990s, the All Blacks had a shirt sponsor from Steinlager, who had their name emblazoned on the right side of the jersey. 

And currently, Adidas have a small logo on the shirt’s right breast, opposite the silver fern on the left.

NBA’s Portland Trail Blazers Partners with Retailer Dreams

Dreams, viagra sale Inc. a technology driven, site multi-channel retailer focused on the licensed sports product industry, has partnered with the Portland Trail Blazers to re-launch the team’s official online sports store.

The deal marks Dreams’ fifth alliance with an NBA team, following successful partnerships with the Golden State Warriors, Charlotte Bobcats, Chicago Bulls and Washington Wizards.

“This new online shop provides Trail Blazers fans a greater range of gear and trend-specific merchandise through our proprietary and customizable e-commerce technology,” said Kevin Bates, president of Dreams’ retail division. “This technology, which is supported by our ongoing marketing expertise and superior customer service, delivers an unbeatable fan website for marketing partners like the Trail Blazers.”

The redesigned site will deliver an extensive array of products and sports memorabilia, including apparel, headwear, gifts, novelties, home décor and collectibles. This enhanced product selection is expected to deliver a substantial lift in sales along with an improved visitor experience.

“The decision to partner with Dreams was based upon their passion for delivering our fans the most comprehensive selection of Trail Blazers merchandise online,” said Kristi Wilson, senior director of retail for the Portland Trailblazers. “Dreams quickly and effectively delivered a turn-key website that dramatically expanded our merchandise offerings, along with a quality re-design and new ways to engage our site visitors.”

by Ismail Uddin

iSportconnect in Partnership with Field Fisher Waterhouse LLP

iSportconnect is pleased to announce a new partnership with leading law firm Field Fisher Waterhouse LLP.

The agreement will see Field Fisher Waterhouse LLP contribute to iSportconnect’s sports law sub-community. Contributions will include initiating group discussions, sale as well as writing expert columns, and publishing case studies.  Field Fisher Waterhouse will also work with iSportconnect to host the London branch of iSportconnect Directors Clubs; regular networking events for influential leaders in the sports industry.

Patrick Cannon, Head of Sport at Field Fisher Waterhouse said: “As a leading provider of legal advice to the sports industry, we will endeavour to offer the iSportconnect network an understanding of the legal issues affecting the business of sport as they arise from time to time; initiate relevant discussion surrounding points of law as well as providing expert opinion.”

Field Fisher Waterhouse LLP acts for sports bodies and regulators, marketing agencies, sponsors, sports brand owners, broadcasters, and professional clubs. Its expertise within the sports sector ranges from advising on regulatory and disciplinary issues to advice on TV and media rights, sponsorship and sports marketing, the acquisition and funding of sports businesses, brand protection, betting and gaming, merchandising, ticketing, endorsement, litigation, and stadia developments.

Founder and CEO of iSportconnect Sree Varma added: “We are very excited to be working with Field Fisher Waterhouse. Their expertise in sports law will be a fantastic addition to iSportconnect. iSportconnect will launch its Directors club next year for sports business professionals to connect, so this partnership comes at a great time. I am also particularly enthusiastic about Field Fisher Waterhouse’s contributions to the sports law sub-community.”

Read Patrick Cannon first column for iSportconnect, “Developing New Sports Stadia Post the Credit Crunch.”

Mobiles Allowed: PGATour Announce Social Media Initiatives

PGA officials announced that fans attending the World Golf Championships-Cadillac Championship will be permitted to bring the cell phones into the tournament as part of the PGA TOUR’s new cell phone policy that was announced on Tuesday, tadalafil February 15.

The tournament also announced several new social media initiatives both leading up to and during the Cadillac Championship, which returns to South Florida and the demanding TPC Blue Monster at Doral March 8-13, 2011.

The social media initiatives will be launched in two phases: pre-tournament and event specific. In order to participate in these promotions, fans will need to join the tournament’s social media network on Facebook and Twitter.

In addition to tournament news and announcements, social media pre-tournament initiatives include: Social Media Happy Hours in which will give fans a chance to interact with the tournament’s social media team, get exclusive tournament updates and promotions and also have the opportunity to receive special giveaways and discounts.

Spectators at the event who are fans of the tournament’s Facebook page or followers of the tournament on Twitter will gain free entry to a special Social Media Zone, a hospitality area which will provide discounted concessions, contests, possible upgrades in tickets and many other initiatives. The Social Media Zone will also be one of the specified areas where fans are permitted to use their cell phones for making calls and sending e-mails and texts.

“Social media outlets give professional athletes, our tournament, media and all facets of sports a new and exciting way to reach and interact with the fans,” said Eddie Carbone, executive director of the Cadillac Championship.

“We understand that mobile devices have become a part of everyday life,” said Andy Pazder, PGA TOUR Chief of Operations. “We concluded after the five test tournaments, that allowing mobile devices on-site at TOUR events was a tremendous fan enhancement, and did not affect the integrity of the competition. We anticipate our fans will be respectful of the policy.”

Cooper Tires extend British F3 sponsorship

Cooper Tires is to continue as title sponsor of British Formula 3 until at least the end of 2014.

The American tyre company began its association with British F3 in 2009, when it took over supply from its affiliate brand Avon Tyres, which had previously been sole supplier to the series for 27 years, reports Autosport.

Julian Baldwin, managing director of Cooper Tires Europe, said: “Cooper’s role in British F3 is something that everyone who works at our Melksham base is very proud of – and rightly so.

“F3 is often referred to as the ‘university of motorsport’ for both drivers and engineers, and that requires a top-quality tyre that can be relied on. Over the years, our engineers have worked tirelessly to ensure that our tyres satisfy all the needs of a series that has become the world’s best.”

Lisa Crampton, general manager of British F3 promoter SRO, added: “Cooper Tires has put a huge amount into a powerful marketing and promotional programme, which has led to the success of British F3 today.

“Cooper has offered teams and drivers a high level of service and support for the past two years, and we look forward to seeing that dedication continue in the years to come.”

NBA Appoints Richard Parsons as Interim CEO of LA Clippers

The National Basketball Association (NBA) has appointed the formerly chairman of media giant Time Warner and Citigroup, Richard Parsons, as the interim chief executive of the Los Angeles Clippers.

The NBA made the announcement after removing owner Donald Sterling from the franchise last month amid a racism storm.

Sterling was banned from the NBA for life after celebrity watchdog website TMZ broadcast offensive remarks made by the 80-year-old to a friend.

Clippers president Andy Roeser, who upset some people with a press release supporting Sterling after the incident, had been in charge but he took an indefinite leave of absence last week.

Team owners are expected to push to remove Sterling as owner before the end of the month but the business magnate will almost certainly consider a legal challenge that could prove very lengthy.

“I believe the hiring of Dick Parsons will bring extraordinary leadership and immediate stability to the Clippers organisation,” NBA commissioner Adam Silver said.

“Dick’s credentials as a proven chief executive speak for themselves and I am extremely grateful he accepted this responsibility.

Parsons added: “Like most Americans, I have been deeply troubled by the pain the Clippers’ team, fans and partners have endured.

“As a life-long fan of the NBA, I am firmly committed to the values and principles it is defending and I completely support Adam’s leadership in navigating the challenges facing the team and the league.”

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New South Wales Waratahs Extend Technology Deal with IBM

Super Rugby’s New South Wales Waratahs have signed IBM as the club’s Technology Partner for a further two seasons extending their partnership to nine years.

The Waratahs will use IBM predictive analytics technologies to monitor the 35-strong player squad. 

Launching the initiative, Waratahs Rugby CEO Jason Allen welcomed the continuation of the already successful relationship. “It goes without saying that we are thrilled to have IBM on board for another two years.

“IBM is a global leader and an organisation with a culture of high performance.  Through our seven-year relationship with them, we have already established our mutual abilities to create value and grow each other’s business.  As we prepare for the exciting new chapter ahead, we believe we can take these opportunities to another level and can’t wait to move forward with some of the plans and initiatives we have in place to do this.”

The predictive analytics technology will be used by the NSW Waratahs to analyse player data from multiple sources, to assist in the decision marking surrounding player training load and injury predication, enabling the club to field the best possible team throughout the season.

The analysis predicts the likelihood of a particular player being injured, which then enables the NSW Waratahs coaching team to adapt and modify each player’s personalised training program to maximise their training load and minimise their risk of injury.

NSW Waratahs Athletic Development Manager Haydn Masters said, “The aim of our strength and conditioning program is to improve athletic performance and increase injury resilience to ensure players spend the most amount of time possible on the field. IBM’s predictive analytics technology gives us a very objective, sensitive and reliable measure of predicting each player’s limit and their injury risk and allowing us to modify training accordingly.”

Brock Douglas, IBM Business Analytics Leader said, “When we tested the predictive analytics model we built for the Waratahs the results were compelling.  Our model analysed retrospective data from the players and identified three players who went on to sustain an injury in the following weeks. This project truly showcases the power of predictive analytics and illustrates how it can be applied across a variety of scenarios and sectors to great effect. 

“Sport isn’t just a game, it’s also a business, and it can be managed more scientifically by combining the power of data and the insights of analytics.  With predictive analytics, sporting clubs no longer need to rely on raw talent and gut instinct alone to succeed. We are delighted that NSW Waratahs has chosen to partner with IBM to pioneer this Australian-first project, and to help protect the health of its players and to make the club more competitive in its field.” 

Douglas added, “In recent years, sport has become more technical and analytics has become a critical asset for professional sports teams. IBM has established the world’s deepest portfolio of analytics solutions. IBM’s analytics technologies are used by a number of sports including tennis across the four Grand Slams, golf, American football and rugby. Our analytics technology is used to enhance the fan experience whether within a stadium or online; to provide players with the keys to a match (insights needed to win); to reducing injuries. Last year, IBM embarked on a similar predictive analytics project around player injuries with the UK based Leicester Tigers.”