Shell and Ducati extend partnership as MotoGP enters new era of more sustainable fuels

Shell has today announced a multi-year extension of its Technical Partnership with Ducati Corse factory racing team, up to 2027. The Technical Partnership between Shell and Ducati Corse has seen great success on the racetrack, including the most recent campaign which saw Ducati win the 2022 MotoGP Constructors’ Championship and Riders’ title with the Italian Francesco Bagnaia.

The partnership, which originally began in 1999 when Ducati was racing in the FIM Superbike World Championship, marks 24 years of collaboration and 20 years in the FIM MotoGP™ World Championship, since the Italian team joined in 2003.

Today, the Desmosedici GP racing bikes of Ducati Corse use a bespoke Shell V-Power race fuel formulation as well as a bespoke blend of Shell Advance Engine Oil with Shell’s PurePlus Technology. Designed to withstand the extreme conditions of the MotoGP racetracks, Shell Advance is formulated to help extract the maximum performance while maintaining reliability for the bike’s four-stroke V4 engine over the duration of a race season.

As part of the partnership renewal announced today, Shell and Ducati will be continuing to work hand-in-hand in preparation for MotoGP’s new era of more sustainable fuels, which begins in 2024. Development for these fuels, which must be 40% non-fossil origin from 2024 and aim at an ambitious 100% by 2027 , will be a key area of focus for the Shell and Ducati teams. They will also continue to explore ways in which the collaboration can further the development of electric drivetrains in electric motorcycles for future use, both on and off the racetrack.

Throughout this 24-year partnership, the learnings and innovations from the racetrack have been used to develop better road-going products for Shell customers around the world. What’s more, the relationship extends to Ducati road bike, with new motorbike Shell Advance formulations being developed and tested for road bike applications.

Commenting on the partnership renewal, Sabrina Qu, Vice President Global Lubricants Marketing at Shell, said: “The extension of our Technical Partnership with Ducati until 2027 signals our commitment to the Ducati Corse team to provide them with technical support as MotoGP moves towards a more sustainable future. Motorsport is the ultimate testbed for our technology, providing Shell with valuable insights into the performance of our products, whilst allowing them to test formulations to match the future sustainability ambitions of both Shell and Ducati. This in turn will continue to benefit Shell Advance and Ducati customers around the world, both on the track and on the road, as the Technical Partnership continues to develop.”

Ducati Corse Sporting Director, Paolo Ciabatti, added: “It gives us great satisfaction to announce the extension of Ducati’s multi-year agreement with Shell until 2027. Last year was the most successful season ever for Ducati Corse since the start of our fuels and lubricants Technical Partnership with Shell in 1999, and we are delighted to be able to enter a third decade of collaboration with them. It is also thanks to the vital contribution of technically advanced partners like Shell that Ducati is able to achieve success in such a technically challenging championships like MotoGP and WorldSBK, where every little performance detail counts. With this strong support behind us we are confident that we can continue to obtain excellent results in the future.”

SuperTennis to broadcast US Open in Italy

Sportcast, the FITP (Italian Tennis and Padel Federation) group company that manages the SuperTennis TV channel, announces that it has reached an agreement with the United States Tennis Association to acquire all the media rights of the US Open in Italy on an exclusive basis.

Secured by IMG, the multi-year agreement starting from 2023 will allow Italian tennis fans to watch America’s Grand Slam® tournament from start to finish live on free to air for the first time.

SuperTennis will broadcast the US Open’s best daily match ups both live and delayed, alongside coverage on the SuperTenniX digital platform which will give FITP members and their subscribers the opportunity to stream all matches across the tournament.

Angelo Binaghi, president of FITP states that “the Italian Tennis and Padel Federation continues its development policy through the promotion of great tennis in our country, and with the founding of the SuperTennis channel 15 years ago, we saw the sport of tennis brought back to our dedicated audience. Alongside providing extensive coverage of Wimbledon, we are now proud to make another Tennis Grand Slam® tournament available to all Italian tennis fans. The US Open is a tournament that has recently provided some incredible stories, including the historic 2015 US Open final won by Flavia Pennetta over Roberta Vinci. The level of access that SuperTennis can provide to its viewers will only contribute to the further promotion of tennis and the increased support of our national tennis players.

Kirsten Corio, Chief Commercial Officer, USTA said: “SuperTennis has proven to be a trusted home for the sport in Italy. With a number of Italian players at the forefront of this rising generation of talent, it’s an exciting time to begin this new partnership and we look forward to working together with SuperTennis to continue growing the audience for the US Open.”

ATPI and DAZN announce global partnership

DAZN, the leading global sports streaming service, that is changing the landscape of sports broadcasting, marks successful partnership with world-leading travel management company, ATPI, as the business’s sole global travel management company (TMC).

Founded in the UK in 2015, DAZN has established itself as a pioneer in on-demand sports streaming and is fast becoming the global leader in digital sports media providing ground-breaking live and on-demand sports streaming services to users in over 200 countries and territories.

The partnership is significant for ATPI as the TMC continues to firmly secure its place as a media production expert following its successful bid for the ITV account in May 2021. ATPI’s expertise in sports and media production travel, moving large groups of people and working with global brands were all key factors which supported the appointment.

ATPI has been servicing DAZN since July 2022, managing all elements of the company’s crew and production travel. After a successful implementation period, the TMC is managing travel of DAZN employees and partners to the 15 markets in which the business operates, including the United Kingdom, North America and other key countries throughout Europe and Asia.

Kim Trenter, DAZN Global Travel Manager:

“Working with the experienced ATPI team has already made such a positive impact for us. Their knowledge and proven track record in managing media production travel and previous collaboration with global sports brands makes them the right partner for our growing company. The single booking portal is of extreme importance to us. This, combined with their best in market online booking tools and reporting capabilities, have been invaluable to us so far. After a successful implementation period, we’re looking forward to seeing how we can drive the  programme forward, to make us fit for the future and continue to grow.”

Katie Skitterall, ATPI Group Commercial Director:

“Working with DAZN is such an incredible step in expanding our crew and media production travel portfolio. I am so proud of the team around me, with the implementation complete, we now walk into business as usual, which for me, is where the real fun starts as we collaborate, challenge and support DAZN to transform their programme into one that is yet to be seen in the industry. 

The ATPI Group has a global presence, operating from more than 190 offices worldwide and has successful operations within corporate travel, corporate event management, sports and media travel utilising the lasts innovations in online travel technology and specialist travel management for several key industries, including the film and broadcast sectors. In addition to large production crews, ATPI also has extensive experience of managing the complex travel requirements of a number of specialist groups.

Sports Industry Group and SportsPro announce partnership

Sport Industry Group and SportsPro are delighted to announce the launch of a strategic partnership for 2023 and beyond which will see the creation of a new premium networking package and the joint promotion of the Sport Together Fund.

Inspired by the idea of ‘Change’ – a key focus for the upcoming 10th edition of SportsPro Live – the two leading sport business platforms will work together on a number of initiatives designed to foster a closer working relationship between one another and the sector they jointly serve, with a view to facilitating change among the industry.

To celebrate the new relationship, both organisations are offering their audiences the opportunity to easily attend both days of SportsPro Live and the FEVO Sport Industry Awards 2023 by purchasing a SIG x SportsPro Joint Package. In doing so, individuals will be able to enjoy a series of dedicated sports networking events designed to shape the future of sports business and celebrate the very best of the industry.

In addition to the cross promotion of content and campaigns across both brands’ event series and digital platforms, a further initiative will see the Sport Together Fund serve as key focal point on the agenda during day one at SportsPro Live.

Created by SIG sister company Beyond Sport and launched at the Sport Industry Awards 2022, the Sport Together Fund provides grants and capacity-building support to non-profit organisations, sports clubs and collectives who are assisting communities facing conflict, human rights violations and climate change disasters.

Nick Meacham, SportsPro CEO, said, “SportsPro are delighted to collaborate with Sport Industry Group in uniting the sports industry in London this April and shine a light on the Sport Together Fund. This year’s SportsPro Live will be built to drive much needed change within our industry and together we look forward to creating positive change for those assisting the communities facing conflict.

“We’re delighted to be working with Sport Industry Group to drive awareness of the Sport Together Fund, and bring together leading figures from across the industry in London later this year. We believe that this collaboration will provide immense value for everyone involved.

“We see great synergies between the role SportsPro Live plays in uniting the industry to discuss change and purpose, and the role the FEVO Sport Industry Awards plays in celebrating the industry’s achievements and value to wider society. Through this collaboration, we hope that we’ll be able to
drive more value to attendees of our respective events, and further support to the Sport Together
Fund to provide support to those needing it most.”

Nick Keller, SIG Chairman, added, “The Sport Together Fund is not just about the impact we can have on those that are trying to rebuild their community, but also how our industry can work in together and face some substantial challenges. We are going to have to think creatively and build radical collaborations that can drive real change and awareness. The SportsPro team not only share that view but have the courage to see the potential of doing things differently to drive positive change.

“The FEVO Sport Industry Awards is the biggest night of the year and celebrates the best of the industry while the two days of learning at SportsPro Live are another key moment. The combination offers a compelling focus for the industry to reflect great work and to look forward to what partnerships and innovation will shape the future, and I’m delighted that we have been able to package that up for a powerhouse industry week.”

The 10th edition of SportsPro Live will take place at the Kia Oval, London on 25th and 26th April, while the Sport Industry Awards 2023 will take place on the evening of 27th April at Evolution London.

iSportConnect MLB Brand Health Index powered by YouGov

We are just seven days away from the start of the Major League Baseball season. So this month our Brand Health Index powered by YouGov is taking a look at each of the 30 teams to see where they rank. 

Think of Brand Health as a combination of ingredients that include perception, reputation, reviews, awareness and popularity. So where are the stories? 

The Chicago Cubs – What is surprising is that they have landed themself in second place, they currently have the highest brand impression among the US population. YouGov defines Brand Impression simply as whether or not you have a positive or negative impression of the team. The Cubs ended their 108-year title drought in 2016, finally vanquishing the curse of the Billy Goat which had been hanging over the team since their finals appearance in 1945. Unusual to see loveable losers doing so well.

Fans in the UK will be pleased with the Cubs coming over to play in the 2023 MLB London Series. The Cubs are taking on their rivals, the St Louis Cardinals, at London Stadium on June 24-25. England cricketers Harry Brook and Issy Wong both put down their cricket bats and gave Baseball  a go last week. Brook said: “The basics are very similar. Having a strong base is one of the things I picked up, for sure. Your rotation of your hips and trying to use them for power and the legs too.”

The Houston Astros – Despite winning the World Series last season they find themselves languishing in 15th place out of the 30 teams. Houston is the 4th most populous US city but this clearly doesn’t offset the 2017 cheating scandal they got embroiled in that involved them using technology to call signs. 

The New York Yankees – No story here as unsurprisingly they top the rankings with the highest Brand Health Index. They are not only the most successful team in MLB history, they are also one of the most famous teams in all of sports so this is hardly surprising. 

Los Angeles Angels – Have moved up the Index despite not having won much of note for 20 years but they have the popularity of two of the best players in the world on their roster. Shohie Ohtani and Mike Trout – who literally went head to head in the World Classic Baseball Trophy this week (the effective World Cup Final). This is a clear sign of individual players having huge influence over a club’s positioning. When players move the fanvase can often move with them….

Take a look at the full Index below, what has jumped out to you?

The YouGov Brand Health score is decided by the six metrics below: 

Impression – Overall, of which of the following teams do you have a positive/negative impression?

Quality – Which of the following teams do you regard as prestigious/non-prestigious?

Value – Which of these teams do you think is worth/not worth the time spent following or supporting?

Reputation – Which of the following teams would you be proud/embarrassed to work for?

Satisfaction – Which of the following teams make you feel satisfied/dissatisfied as a fan?

Recommend – which of the following teams would you recommend/not recommend a friend or family member follow or support?

Meet the Member: “The days of Olympic sports sitting back and thinking the world owes them something are gone”

With just under 500 days to go until the Paris Olympic Games gets underway we caught up with the CEO of World Aquatics, Brent Nowicki. We spoke about his journey to becoming CEO of one of the biggest international federations, the change from FINA to World Aquatics and Paris 2024.

So Brent, to start if you could just take us through your journey in sport?

I started my recreational sport journey as a swimmer believe it or not. I think that some of the attributes that have served me well are ones that have come from swimming including commitment, being punctual and certainly getting up early. 

In my teen years I transitioned to playing a lot of Lacrosse. I played it through university and then for various teams before coming over here to play for Switzerland. I started as an assistant coach of the national team and then ended up joining as a player. 

In terms of my professional involvement in sport, that started around 2007. My early career was spent as a lawyer in New York, the way I got involved in sport was by representing athletes in commercial matters and anti-doping cases. I slowly got pulled into more contractual and player engagement work, before I found myself in Lausanne in 2012 working for the Court of Arbitration for Sport. That was when I realised that this is the sort of thing I should be doing, it made me want to get up in the morning and that is such a great feeling to have.

You have been at World Aquatics for nearly two years, what has surprised you about leading one of the biggest international federations?

It hasn’t been a surprise but I would say what is underappreciated from those outside the federation is the amazing commitment of the aquatics community. They are really underappreciated, like every International Federation they are essential to all the work we do. Despite some of the public opinion these people aren’t flying around everywhere first class, they don’t get massive per diems. They are doing it through their love of the sport.  

We have obviously seen a change in branding since you have been in charge, what was the thought behind the move from FINA to World Aquatics?

We went through a reform process at a very early stage in the President’s term. One of the first things we did was take a look at every aspect of the business and question whether or not it was fit for purpose? Does it represent who we really are and does it represent what we are trying to achieve?

We looked at the name for what it was and that is a French acronym for an amateur swimming federation, which we aren’t anymore. We are also now not predominantly a swimming federation, because we have added a lot of the other water-based disciplines over the years. 

We went through a very exhaustive process, looking at different options. Should it be global or world, water or aquatic. Eventually after listening to our community and sort of realising what we were aiming for, we landed on World Aquatics. It was important that it felt inclusive to all the sports we have and also that it was in a language we all understood. In the end we are really pleased with what we have ended up with.

World Aquatics must be close to rivalling FIFA in terms of participation levels, there is obviously a bit of gap in terms of commercial revenue. How are you planning on increasing the commercial revenue of the international federation?

Do more people play football than swim? That is a really interesting question that I haven’t thought a great deal about to be honest. I see so many different statistics about how many people swim around the world and none of them seem to be within millions of the other. Either way it is definitely a lot of people.

I don’t know the commercial revenue figures for FIFA, but I follow your logic because they definitely have a different commercial model to the one we have. I think we have a different social obligation to that of FIFA really. For our President it isn’t really about maximising revenue streams it is more about working out how to use the revenue we have in the most effective way possible. 

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I really think what our President has done in terms of making sure we are spending money on sustainability and water safety has been fantastic. We have to make sure that our athletes have clean water ways, make sure that when a pool closes an alternative is put in place and we need to give families and children the opportunity to be able to learn to swim. 

We can compare commercial revenues with FIFA, but I don’t see their goal as being the same as our goal. We have to make sure that the infrastructure is there for the child who is inspired after watching the athlete win the gold medal. There is a local pool where they can be taught how to swim and become an Olympic swimmer in the future. If an individual does not know how to play soccer, he or she will not die.  But if that same child can’t swim, the risk of death is much greater.  Preventing that occurrence is one of our main goals.

This is your first Olympic cycle, how are preparations for Paris 2024 going?

The President and I took up our positions just six weeks out from Tokyo, so we were really thrust into those Games because of that. The special nature of those Games meant it was tough to build any sort of experience from that. 

It has been really nice to have a full cycle with Paris 2024 and preparations have gone very smoothly so far. We been very lucky with our Aquatics Manager in Paris, so things are going really smoothly. Our leadership team has been working really well with theirs since day one and we have got the opportunity to know them both personally and professionally. 

I think we are also going to be able to showcase our events around France in the build up to Paris, there is also a lot of energy around the city about the hopes that the France team will achieve great things in their home waters. Hopefully that is a great legacy for the Games.

Interest in the sport obviously peaks after an Olympic Games, what plans do you have in place to try and keep as much of that audience as captive as possible and convert those viewers into participants?

Yes the peaks and troughs of Olympic sports, it is unavoidable really. We think that as long as you are always progressing in an upwards trajectory, and you are doing what you can to keep the gap between the peaks and troughs as small as possible, then you are doing the right things. 

One of the things we have done is work with our athletes more to get them brought into what we are trying to achieve. I think the days of International Federations being able to sit back and think that just because they’re an Olympic sport the world owes them something are gone. That might have been the case at one point in time but today I can honestly say nobody owes us anything, we actually owe our athletes everything.

The more we engage and work with our athletes and get them to work with us in trying to keep audiences inspired and captive then I think we can try and keep our sport going in an upwards trajectory in terms of interest and participation numbers. 

I don’t think people come to our events just to see people take part in swimming or diving, they come to see the stars of the sport. They come to see the Olympians, the Olympic champions. In swimming, the retirement age is a bit later than in other sports, so we need to work on building that bond between the younger and older generations. 

You have recently announced that Singapore will be hosting the World Aquatics Championships, tell us a bit about that and what it will be like taking the Championships to that part of the world?

We are extremely excited about it, Singapore is such a great place to have a World Championships. We always use World Championships to introduce new technology and this is going to be no exception. We are adding Esports and wearable technology this time and Singapore is such a great place to be doing this, the people there are so forward thinking technologically. 

I also think Asia as a whole is so interesting for us, it really is ripe with aquatic talent with China and Japan providing some of the best young swimmers and divers in the world. I think for us to take an event out there and be able to see the growth of the sports in those markets is going to be really interesting for us as a federation and potentially very exciting for the future.

iSportConnect Sports Tech Index powered by SportsTech Match – March 16

Who’s hot in Sports Tech? Who is doing deals, launching new products and generally doing some of the best work in the sector? That’s what the Index attempts to dig into….

Whether established players or the up-and-coming stars, we go a little deeper for you…..

Our inaugural sports tech index threw up an interesting top 20 with ticketing marketplace platform SeatUnique topping the table following several new business wins in Q1 of 2023.

Ticketing and ticketing-related companies are well represented in this edition with Seat Unique being joined by Fanbase (#2), Ticketmaster (#4) and SeatGeek (#13), who all announced a spate of new business wins in Q1.

Completing our top five this month were Greenfly (#3), who recently announced four new golf clients, and GameDay (#7) who scored highly for a recent customer renewal as well as a clutch of new business wins and continue to announce new product features.

The major betting and sports data companies have had a busy period with Genius Sports (#6), Stats Perform (#9) and Sportradar (#14) all winning new business and all demonstrating a commitment to innovate through new products and major new product feature announcements. Both Sportradar and Stats Perform also recently announced customer renewals.

A special mention goes to Piing (#10) who made it into the top ten on account of having collected two verified 5-star customer ratings in Q1 as part of SportsTech Match’s Ratings & Reviews programme.

Want to know more?

The iSportConnect Sports Tech Index is designed to help rights owners and investors quickly assess who is “hot” from a product and new business perspective and provides sports tech vendors with an incentive to focus their PR announcements on what matters to the market. It follows a simple scoring system (see below).

The iSportConnect Sports Tech Index will be published on a monthly basis on iSportConnect (subscribe to the newsletter here to stay informed) with in-depth analysis provided by SportsTech Match every 2 weeks (subscribe to the STM newsletter via sportstechmatch.com).


Click here to read more about how the Index is calculated.

EXCEL ESPORTS announce partnership with HSBC

British competitive gaming culture brand EXCEL ESPORTS is thrilled to announce its new partnership with leading banking and financial services provider, HSBC UK.

The partnership welcomes HSBC UK as the esports organisation’s Official Financial Services Partner and Financial Health Provider, working together to support young people and entrepreneurs build financial skills to make the most of their money now and in the future.  

With an overarching ambition to promote financial health and education to EXCEL fans, the partnership aims to break down financial stigmas and help to drive a real uplift in financial literacy amongst Gen Z, Gen A and Millennials. The collaboration will also utilise EXCEL’s talent roster, who themselves are young professionals and entrepreneurs that will face the challenge of how to manage significant wealth at a young age.

HSBC UK has a longstanding commitment to helping people build their financial health.1 In 2022 the bank helped more than 445,000 young people build financial skills through their partnerships and the HSBC UK Education Network.

Becky Moffat, Chief Marketing Officer, HSBC UK said: “We’re incredibly excited to be partnering with EXCEL, working together to help young people and entrepreneurs build financial skills and make the most of their money now and in the future.”  

Tim Reichert CEO of EXCEL ESPORTS said: “We’re proud to partner with one of the most respected and recognised financial organisations in the UK. We believe that HSBC UK aligns with our values around innovation, financial health and the Power of Better.

“EXCEL and HSBC UK are committed to working together to help promote financial health amongst young people in the UK and we’re excited to support our community through this new financially minded avenue to help our fans live more rewarding and experience-led lives, centred around their love of gaming and esports.”

HSBC UK joins a string of high-profile partners at EXCEL including landmark partnerships with Just Eat, JD Sports, Sony INZONE, PC SPECIALIST and a long-standing collaboration with EE. EXCEL has also made several other exciting announcements recently, including the reveal of the organisation’s new female VALORANT team, marking the beginning of EXCEL’s’ journey into VCT Game Changers with the hope to empower and inspire the next generation of women in esports.

FIBA 3×3 Women’s Series announce record number of events

The FIBA 3×3 Women’s Series 2023 will be bigger and better than ever before with the much-anticipated season starting in Wuhan, China, on May 6-7. 

It will be the first time the Women’s Series will be played in China since its first edition in 2019. The final will be played in Ulaanbaatar, Mongolia, on September 16-17.

There are 20 events already confirmed which would beat the previous record of 15 held in 2019.

FIBA Secretary General Andreas Zagklis said: “As we witness the rapid growth and success of the FIBA 3×3 Women’s Series, launched in 2019, it is exciting to see a record number of events announced for this upcoming season. This momentum demonstrates FIBA’s commitment to one of its key strategic priorities, Women in Basketball, and the importance of ensuring our major women’s competitions continue to grow and gain maximum impact.” 

This season’s Women’s Series will travel around the world marked by stops in several well-known 3×3 destinations such as Debrecen in Hungary, which has hosted the World Tour for 8 years as well as Prague, one of the longest-serving destinations on the professional circuit, this time for the 3rd edition of the Women’s Series Prague Stop. The city of Ulaanbaatar, hosts of the final, have also been receiving several 3×3 events since 2017, including the Asia Cup, U18 World Cup, and Challengers.

Also, there will be events in several exciting new destinations, including a trio of stops in Azerbaijan and the first visit of the competition to Spain.

The list of confirmed events:

Wuhan, China: May 6-7
Astara, Azerbaijan:  May 20-21
Clermont-Ferrand, France: June 9-10
Shusha, Azerbaijan: June 12-13
Xiongan, China: June 16-17
Orleans, France: June 21-22
Poitiers, France: June 27-28
Netanya, Israel: July 3-4
Fribourg, Switzerland: July 6-7
Pristina, Kosovo: July 14-15
Bordeaux, France: July 19-20
Edmonton, Canada: July 29-30
Prague, Czech Republic: August 4-5
Yichang, China: August 4-5
Melilla, Spain: August 18-19
Quebec, Canada: August 18-19
Baku, Azerbaijan: August 22-23
Debrecen, Hungary: August 28-29
Montreal, Canada: September 2-3

Ulaanbaatar Final, Mongolia: September 16-17

Much like in the third edition in 2022, the FIBA 3×3 Women’s Series will welcome national federations and private promoters alike.

Created in 2019, the FIBA 3×3 Women’s Series is the number one event on the 3×3 women’s professional circuit. 

Canada will enter this season as defending champions having memorably taken the crown at last year’s Constanta Final. 

France were the competition’s first champions in 2019, while Germany claimed the title in 2021.

UK Horse Racing to stay on ITV until 2026

ITV has agreed a new three year deal to show exclusive, free to air coverage of UK horse racing until the end of 2026. 

Well over 100 days of live coverage will be shown across ITV1 and ITV4 each year – all simulcast on ITVX – along with morning racing programme The Opening Show. 

The deal encompasses UK racing’s Crown Jewel events with the Grand National, the Cheltenham Festival, Royal Ascot and the Derby all featuring.  

Announced at the start of the Cheltenham Festival 2023, the new contract extends ITV’s current racing coverage, which began in 2017 and has seen viewing increase across the board, including for major events with average audiences for the Cheltenham Festival climbing by more than a third overall and more than 50 per cent for young viewers compared with the previous broadcaster and record figures for individual days regularly registered.  

Niall Sloane, ITV Director of Sport, said:

“This deal will take us to a decade of racing on ITV and we’re delighted to be able to continue to bring to viewers well over 100 days of live coverage of this wonderful sport, including some of the most enjoyable, storied and thrilling events of each year.  We look forward to continuing to work with Racecourse Media Group and our other partners within racing to bring audiences the very best racing has to offer in the coming years.” 

Martin Stevenson, CEO of Racecourse Media Group, said:

“On behalf of our racecourses, we are delighted to have cemented our relationship with ITV for a further three years. ITV have been an excellent partner for the sport, providing more terrestrial coverage here in the UK than in any other racing jurisdiction in the world, illustrating both the commitment of the broadcaster and the enduring popularity of the sport.”

Nevin Truesdale, The Jockey Club’s Chief Executive, said:

“We at The Jockey Club love working with the ITV Racing team to showcase the sport, our racecourses, the horses and the people who work tirelessly behind the scenes to tell their stories in an entertaining, fun and engaging way. We’re really looking forward to continuing to do that and finding new ways to collaborate in the future.”

Alastair Warwick, Acting Chief Executive, Ascot Racecourse, said:

“We are delighted to have agreed this extension to our highly successful partnership with ITV who continue to make the sport more accessible through their coverage. I would particularly like to recognise the dedication to racing the team showed throughout the pandemic period which was fundamental to our sport’s recovery. ITV are an incredibly important partner for us, broadcasting Ascot into millions of homes across the country and we look forward to working with them across the next three years.”

ARC Director of Commercial Strategy, David Leyden Dunbar said:

“ITV have been a fantastic partner for the sport since 2017, and we are delighted to continue the relationship for a further three years. Such widespread terrestrial television coverage is incredibly important to everyone involved in British Racing, and ITV should be applauded for providing the sport with such a platform.”

Julie Harrington, Chief Executive of the British Horseracing Authority, said:

“ITV’s coverage and promotion of British racing is exceptional, bringing our sport’s many wonderful stories to life with passion and pride. At the BHA we are keen to work closely with our broadcast partners in order to help them further improve the viewer experience for both new and existing fans alike, with innovation as to how the sport is packaged and presented being a core element of the industry’s strategy.”

ITV Sport’s portfolio of first class events also includes Six Nations rugby, the Rugby World Cup,  England Women football team matches, the FA Cup, EFL highlights including the Sky Bet Championship, Sky Bet League One, Sky Bet League Two, Carabao Cup and the Papa John’s Trophy,  the Tour de France, the NFL, Heineken Champions Cup, Aviva Premiership Rugby,  in motorsport, Extreme E, plus British Touring Car Championships and MotoGP and major competitions in snooker and darts.

ITV Sport’s portfolio of first class events also includes Six Nations rugby, the Rugby World Cup,  England Women football team matches, UEFA EURO 2024, the FA Cup, EFL highlights including the Sky Bet Championship, Sky Bet League One, Sky Bet League Two, Carabao Cup and the Papa John’s Trophy,  the Tour de France, the NFL, Heineken Champions Cup, Gallagher Premiership Rugby,  in motorsport, Extreme E, plus British Touring Car Championships and MotoGP and major competitions in snooker and darts.