IMG College Agrees Sponsorship Consultancy Deal with Yale University

Following its 2013 NCAA Men’s Frozen Four National Championship win, ed Yale University announced it has reached an agreement with IMG College, prostate the nation’s leader in college sports marketing, cure for a multi-year athletics sponsorship consulting arrangement.

“Engaging IMG College to provide Yale Athletics with insight into our sponsorship program will allow us to utilize IMG’s experience, expertise, and resources to build on our current successes,” said Tom Beckett, Director of Athletics, Yale University. “We expect that this collaboration will result in maximized opportunities and increased exposure for Yale Athletics.”
Under the terms of the agreement, IMG will provide consulting services and sponsorship sales representation for Yale Athletics. Through its consulting services, IMG College will support the Yale Athletics sponsorship staff with regard to best practices, proper selling techniques and provide the University with the tools necessary to run a successful multimedia rights program.
Additionally, IMG College will have the ability to sell into Yale’s athletics sponsorship program, while the local sales team will continue to be the responsibility of Yale.
“Yale University is one of the premier collegiate institutions internationally, and we are honored to have been selected to provide consulting services to its athletics sponsorship program,” said Mike Wolfert, Vice President of Regional Properties, IMG College. “We look forward to working with this world-class institution and helping to maximize its multimedia rights program as it enters the next phase of its evolution.”
CLC International, a division of The Collegiate Licensing Company, which is an affiliate of IMG College, has represented Yale’s trademark licensing rights in Europe and other international markets since 2011.

Bristol Rovers to Build New Stadium

English League Two side, Bristol Rovers have been given the go ahead to build a new stadium. 

Local councillors voted on Tuesday to approve a proposal by Sainsbury’s to redevelop the Memorial Stadium site.

The planning committee voted in favour of the proposal and this allows Rovers to press ahead with building the UWE Stadium in Frenchay.

The decision – which the club claims will give Bristol a much-needed international class stadium – will now be referred to the Secretary of State, who now has 21 days to comment on the scheme.

At the meeting Rovers chairman Nick Higgs said: “We are here this evening to consider the Sainsbury’s mixed use application. I would like to draw your attention to the bigger picture and the importance of saying yes to this proposal.

“The application in front of members tonight provides Bristol with the opportunity to build an international sports stadium that can compete with cities such as Cardiff, Swansea and Reading, to whom we are consistently missing out on hosting national events.

“It could also help Bristol Rovers to spring up to top flight football, and bring a huge investment to Bristol.

“The new stadium is designed to FIFA and International Rugby standards, giving a capability to host international matches. This would bring sporting recognition to the region, with the additional revenue and business opportunities that would follow.”

The design of the new stadium is with a 21,700 capacity, but it could be increased to 26,000 and then again to 35,000 if it is needed.

Hull KR Confirm Tony Larvin Investment Interest

English Super League rugby team, herbal Hull KR have announced they are in discussions with local businessman Tony Larvin over his offer to make a huge investment in the Super League club.

The 48-year-old Larvin is thought to be ready to plough up to £15m into the Humberside team to transform their fortunes.

Rovers have a debt of around £2m and talks are reportedly at an advanced staged.

A club statement on their website reads: “In light of recent coverage in the media we can confirm that club representatives have met with Tony Larvin regarding a substantial investment in Hull Kingston Rovers.

“Those meetings took place prior to Christmas and again earlier this week.

“At this stage there will be no further comment until such time as the necessary proof of funds has been delivered to the club.”

If the deal goes through, medicine Larvin will take full financial control, with chairman Neil Hudgell and vice-chairman Rob Crossland remaining on the board.

European Tour’s Andalucia Masters Given the Chop

Spain’s Andalucia Masters tournament has been cancelled, the European Tour confirmed on Wednesday.

No reason was given for the late decision to call off the event due to be played from October 18-21, but Spain’s recent financial crisis and A change of government in the Andalucia region appears to have been the trigger for the cancellation.

The local authorities in Andalucia announced on Monday that the tournament at the Valderrama Golf Club would not go ahead, and have now formally confirmed that decision to the European Tour.

“The European Tour regrets to announce that the 2012 Andalucia Masters, due to be played at the Club de Golf Valderrama, Sotogrande, on October 18-21, will now be cancelled.

“The Junta de Andalucia confirmed this decision by letter which they also announced by a press release on Monday September 10th.

“Despite discussions with the Royal Spanish Golf Federation, and a formal legal agreement with the Junta de Andalucia, the tournament will not take place.”

George O’Grady, the chief executive of the European Tour, expressed his disappointment at the news and stressed that steps would be taken to ensure the event returns to the calendar in future years.

”This is extremely disappointing news to receive, especially at such a late date,” said O’Grady. “We have been long-term partners with the Junta for over 25 years.

“We have worked together to promote the region, and the Junta de Andalucia and The European Tour have enjoyed an exceptionally strong and committed long-term partnership.

“We feel the disappointment not only for our Members and all committed to broadcasting and reporting this tournament and the region on a global scale, but also for the many visitors, especially from northern Europe, who coincide their vacations with the tournament. We will work with the Junta to rectify this situation both now and in the future”.

Anta Banking on Basketball

ANTA Sports Products has posted an 11.6 percent decrease in turnover to for the first six months of 2012 according to its interim unaudited company results.

The company said via a statement that it is facing common difficulties that exist in the Chinese sportswear market and that it will implement a well-defined brand management strategy to achieve marketing success.

The company has recently announced a new partnership with the Chinese Basketball Association and the Chinese University Basketball Association and has also launched a competition called the Outdoor Street Basketball League that will involve over 10,000 players.

For the first six months of the year, profit from operations also decreased by 17.9 percent during a time when it further integrated its endorsement and sponsorship resources with its interactive promotions and featured products to enhance brand and product recognition.

ANTA is optimistic its involvement in basketball, women’s sports and running sports in China will help strengthen its position after the marketing benefits of a Chinese Olympic Committee sponsorship failed to help the company overcome economic conditions.

Popular singer, Jane Zhang was used in a television and online campaign to help promote the Outdoor Street Basketball League. {jcomments on}

 

Australian GP in doubt with rising costs to taxpayers

The increasing costs to the Australian taxpayer has again placed the Melbourne Formula One Grand Prix. The Victoria state government announced the 2011 edition cost Melbourne taxpayers $US54 million.

The current contract for the Australian race runs until 2015 and Victoria Tourism Minister Louise Asher said the state government could only guarantee its support of the Australian GP that time.

The minister said “This is a very, very large taxpayer subsidy about which I am not comfortable,” Asher told reporters.

Asher said the fee paid to Ecclestone by the Australian Grand Prix Corporation for the right to host the race, reportedly to be at least $US27 million which is one of the largest single financial demands on the event paid to Bernie Ecclestone, the CEO of Formula One.

Figures released on Friday revealed an almost nine-fold increase in the taxpayer contribution to the Grand Prix since 2001 under the contract negotiated by the previous state Labor government.

Figures also show that Melbourne’s 16 Grand Prixs have been propped up by a total of more than $US 325 million in public funds. Previously it was round was ran in Adelaide

Against the $US54 million taxpayer-funded shortfall is an annual return to the Victorian state’s economy of between $US34 million and $US 42 million, according to an economic impact study.

 

NBA Kings’ Anaheim Relocation Delayed at Least a Year

National Basketball Association (NBA) franchise the Sacramento Kings will stay in the city for one more year, giving Mayor Kevin Johnson a final opportunity to fulfil his pledge to deliver a new arena for the team, according to the team’s co-owner Joe Maloof

A long-considered relocation of the team to Anaheim in California had looked likely after several failed efforts to build a new venue in Sacramento, and a number of new names linked to Anaheim were reportedly registered by the franchise owners.

However, Maloof told the Associated Press yesterday, May 2, that the team would give Mayor Johnson more time to finalise plans for an arena, stating: “The Mayor of Sacramento has told the NBA relocation committee that he will have a plan for a new arena within a year. If not, the team will be relocated to another city.”

The Kings were given a deadline of Monday to inform the NBA of any intention to move ahead of next season and Johnson has generated US$10m in sponsorship pledges from the corporate community in a bid to retain the team. A feasibility study for a new arena in Sacramento is scheduled to be completed later this month.

Maloof added: “We spent 13 years and millions of dollars to try to get an arena built. We don’t have the answer. The Mayor has the answers and we’re willing and able to listen. He’s got to have a plan. We never want to be untruthful to the fans of Sacramento. There is a sense of urgency, and that’s up to Mayor Johnson and his political team.”

Maloof said he appreciated the support and encouragement from Anaheim officials, with the city’s council having already issued the bonds needed to encourage the Kings to move, and said: “I am sure that Anaheim will have a team some day.”

However, he stated: “I think it’s the fair thing to do. We’ve always said we think Sacramento has the best NBA fans in the world. Their overwhelming show of support was incredible. But now they realise that we’re giving them another opportunity and we’re anxious to play basketball.”

IPL Hit for USD460m in Brand Value Decrease

According to a Brand Finance India report the value of Brand Indian Premier League (IPL) has decreased from US$4.13bn last year to $3.67bn this, representing an erosion of $460m of its long-term value.

While the value of the IPL itself has dropped due to last year’s controversies, the value of individual franchises have gone up in the most part with the Mumbai Indians pipping last year’s champions the Chennai Super Kings as the most valued franchise.

The IPL franchises have been valued based on three pillars cricketing excellence, marketing excellence and corporate governance.

The brand value of Mumbai Indians is $57.13m, an increase of over $17m from last year, followed by Chennai Super Kings with $55.37m after an increase of $9m from 2010.

Vijay Mallya-owned franchise Royal Chalengers Bangalore is at third position with a brand value of $47.58m after an increase of almost $6m. The Deccan Chargers are the remaining club to have increased their value significantly over the last year, rising from 8th to 6th in this years valuations after an increase of over $4m.

The Kolkatta Knight Riders and Delhi Daredevils, 4th and 5th of the 8 teams from last year, have seen very little movement in their brand value while the teams two least valued clubs seen decreases.

The Kings XI Punjab (7th) has seen its valuation drop just under $500,000 while the Rajasthan Royals have dropped rapidly from the 4th highest valued to the least after a decrease in value of over $11m sees them worth $33.78m.

These bottom two clubs valuation demise may well be down, in some part, to the fact that both the franchises till last year embroiled in a legal battle with the Board of Control for Cricket in India (BCCI) after their franchise agreement’s were terminated last year.

Both the franchises were also under investigation by the central agencies on alleged foreign exchange violation and lack of transparency in ownership pattern.

Brand Finance India Managing Director M. Unni Krishnan stated: “The IPL juggernaut has hit a speed breaker with an erosion of $460 million of its long-term value. IPL’s sustainability will largely depend on infusing governance policies to align all the stakeholders towards win–win relationships and thereby preserving the value in the long run. As costs like players’ wages rise, the early commercial success of IPL will be tested and the honeymoon is well and truly over.”

Goodell pushes for new stadium in Atlanta

NFL commissioner Roger Goodell said Atlanta likely will have to build a new stadium if it wants to host its third Super Bowl.

Goodell was in the city Thursday night to attend the Falcons’ game against the Baltimore Ravens at the 18-year-old Georgia Dome.

The 72,000-seat stadium hosted the championship game in 1994 and 2000, but Falcons owner Arthur Blank has since been rebuffed twice in efforts to land another Super Bowl.

“The bar has been raised because you’re getting great facilities around the country in great communities,” Goodell said during a reception before the game, held on a rooftop overlooking Centennial Olympic Park. “These games are a tremendous value to the communities, so there’s a lot of competition for it. So I think a new stadium with this great community would be beneficial to bringing another Super Bowl to this community.”

Goodell said contentious talks with the players toward a labor agreement are linked to the owners’ desire to keep a greater share from revenue-sharing, funding that could be used to help finance new stadiums. Minnesota, San Francisco, Oakland and San Diego also are looking to replace aging facilities.

“That’s one of the reasons we’re focused on restructuring the collective bargaining agreement, to make sure that we have the kind of structure that will allow us to make those kind of investments in the game and the communities which allow the game to continue to grow,” Goodell said. “That is good for the players, good for the teams, good for the communities. That’s something we want to continue to focus on.”

The contract with the players runs out in March. If a new agreement can’t be reached, the 2011 season could be in jeopardy.

Goodell said the labor talks and steps to protect the players from serious injury are his primary concerns. The league already has cracked down on helmet-to-helmet hits with hefty fines.

“I am relentless on this point,” the commissioner said. “It’s important we do everything we can to make our game safe. That goes to our rules and our leadership. We’re promoting safety for our players and other people who play our game. We all know that what happens in the NFL moves on down” to colleges, high schools and youth leagues.

Source: Associated Press

Neil England Quits as Silverstone Chairman

Just days after the British Grand Prix, Silverstone chairman Neil England has quit his high-profile role after recent changes by the British Racing Drivers’ Club (BRDC).

The BRDC has dissolved the board of Silverstone Holdings Limited, of which England had been chairman for the last six years, as part of a new restructuring process. 

These changes were made in the wake of the investment deal struck last September with commercial property company MEPC, who acquired a long lease on the existing Silverstone Industrial Estate and development land around the outside of the circuit. 

England was instrumental in recent investments in the circuit, most notably the £27m ‘Wing’ pit and paddock complex, but with MEPC in place, England has decided the time was right for him to move on. 

BRDC chairman John Grant commented: “The BRDC board wishes to thank Neil for his hard work, tenacity and commitment to Silverstone during his six years as chairman of SHL. 

“He should be proud of everything he has achieved during that time and the significant contribution he has made to Silverstone. 

“Off the back of a very successful Formula One British Grand Prix, he leaves the business and the circuit well positioned and the BRDC Board wishes him well.”