Caribbean Countries May Face Investigation in FIFA Bribery Scandal

It is reported that up to 15 representatives of Caribbean countries could now face investigation as part of the explosive bribery scandal that has seen the life-suspension of Asian soccer chief Mohamed Bin Hammam at the weekend. 

FIFA’s secretariat may be asked by its Ethics Committee to open a flurry of new cases connected with the scandal.

Namibian judge Petrus Damaseb, who chaired the hearing of Bin Hammam’s case, revealed that “in the light of evidence disclosed” the Committee would request a further probe “into the conduct of others” who attended the infamous May 10-11 meeting in Trinidad where the bribes were allegedly offered.

Soccerex Launch New Technology Initiative with MEI

Soccerex have announced that this year’s Global Convention in Rio de Janeiro on 26-30 November, will see a new technology focused initiative launched in collaboration with Major Events International (MEI).

With the increasing interest in the use of innovative ways of delivering and promoting the game, in collaboration with Major Events International (MEI), Soccerex will coordinate a dedicated area in the main exhibition hall to bring greater coherence to this important part of this iconic conference and exhibition.

David Wright, Marketing Director of Soccerex, said: “We are all aware of the debate about the use of technology in football, but the spectator and viewing experience alone means it is an area which we must cater for to enhance our delegate and exhibitor time at our event. Major Events International (MEI) will help to bring best in class international companies to Soccerex in November and a dedicated area for technology will, I am sure, attract significant attention.”

CEO MEI, Dennis Mills added: “Working collaboratively with Soccerex on a dedicated Technology area is complimentary to MEI’s core role of assisting our clients to gain greater market profile and customer access. We are delighted to lead this new initiative and assist exhibitors in achieving greater attention and creating an interesting area for delegates to learn more about the way technology can help achieve their personal objectives.”

London ’12 Ticket Touting Fines Increased x4 to USD32,000

According to UK Home Secretary Theresa May, pharm an increase in the maximum penalty for ticket touting at the 2012 London Olympics is set to be enforced from £5, capsule 000 (US$8,000) to £20,000 ($32,000).

With around 6.6 million tickets set to go on sale to the public next week, May released a statement saying: “The change will ensure that there is a more substantial deterrent to serious and organised criminal groups.”

The Home Office said an amendment to the London Olympic and Paralympic Games Act would be put to Parliament shortly while Assistant Commissioner Chris Allison, national Olympic security co-ordinator, said letters had been sent to people who might try to illegally sell Olympic tickets, warning them they were being watched.

Allison stated: “Touts are part of organised criminal networks, often involved in other crimes, and we are committed to dismantling them layer by layer.”

May added: “The 2012 Games will be a once-in-a-lifetime opportunity to experience the Games on home soil.

“By increasing the fines for touting, we are sending a clear message to criminals and prospective criminals that it is not worth their while and they are not welcome.

“The focus of the government and everyone involved is to deliver a safe and secure Olympic and Paralympic Games that London, the UK and the world can enjoy. It will not be spoiled by ticket touts.”

London 2012 chairman Lord Coe also commented: “We want to get London 2012 tickets into the hands of enthusiastic sports fans so that our venues are packed to the rafters at Games-time and provide a fantastic atmosphere for the athletes.

“The message is loud and clear that ticket touts are not welcome and will face large fines.”

Puma extends Tottenham partnership

Puma confirmed a one-year extension to its technical kit partnership with the Premier League club, impotent Tottenham Hotspur.

The contract, rx which will now run until the 2011/2012 season, prostate will see Puma continue to supply the club with their technical and replica kit and training wear.

Roger Harrison, Puma UK marketing director commented: ‘Our partnership has proven to be very successful in the past. Tottenham Hotspur continues to grow and they continue to be a great fit for the Puma brand. This agreement underlines our strong commitment to expand our position in the global football market.’

In addition to sponsoring Tottenham Hotspur, Puma also has kit sponsorships with Newcastle United, Cardiff City, Burnley, Coventry City, Dundee, Hibernian, Motherwell, Preston Northend and Stirling Albion.

BBC sees Wimbledon ratings drop

The British Broadcasting Corporation (BBC) saw a dramatic fall in the number of people tuning in to watch this summer’s Wimbledon tennis championships, it has been revealed.

While this year saw a rain-free Championships, an average of just 5.1 million viewers tuned in between 1330 and 1820 on Sunday to watch the men’s final between Rafael Nadal and Thomas Berdych. This figure is significantly down on the 2009 final between Roger Federer and Andy Roddick, which attracted an average audience of 7.1 million, while the 2008 final between Federer and Nadal pulled in an average of 7.4 million viewers.

The women’s final also saw a rating slide, with an average audience of 2.2 million tuning in to see Serena Williams beat Vera Zvonareva. The 2008 women’s final, in comparison, attracted ana verage audience of 3.9 million, peaking at 4.9 million.

The BBC fared better on the football front, with Sunday’s FIFA World Cup quarter-final match between Argentina and Germany pulling in up to 7.0 million viewers, which was a 51.2 per cent market share.

 

Yonex strikes US tennis tournament deal

American tennis tournament SAP Open has clinched a three-year deal with a Japanese apparel company.

Under the agreement, Yonex will be the official equipment supplier for the tournament held in San Jose until 2013. Besides the company’s tennis racquets, footwear, apparel and accessories, tournament officials, ball kids, volunteers and tournament staff will also be kitted out in Yonex apparel as part of the deal. In addition, fans will have the opportunity to purchase Yonex tennis equipment, apparel and footwear throughout tournament week.

SAP Open, for male players, is owned and operated by Silicon Valley Sports & Entertainment, which also owns the San Jose Sharks and oeprates the city-owned HP Pavillion arena.

The 2011 SAP Open will be played 7-13 February at the HP Pavillion in San Jose.

London Olympic Stadium Conversion Costs Increase

The the cost of converting the Olympic Stadium is racking up after London Legacy Development Corporation (LLDC) revealed they have agreed to pay a further £35.9m.

Balfour Beatty signed a £154m contract in January this year to turn the arena into a multi-sports venue which will be home to West Ham from 2016.

But the LLDC says the soaring costs of installing the world’s “largest single-span cantilever roof” mean the value of the contract has been increased to £189.9m.

A statement from the LLDC said the extra money would come from “the project contingencies and additional income we will generate from our other developments.”

That means taxpayers’ money already accounted for will be used, but the LLDC says it anticipates “no additional call on the taxpayer and no impact on our current programme”.

The costs of the stadium, including those for its conversion, now top £600m and the LLDC says work will be completed in time for five scheduled Rugby World Cup matches in 2015.

Former Pepsi Chief Dawn Hudson to Join NFL as CMO

The National Football League (NFL) have annnounced today that veteran marketing and advertising executive Dawn Hudson has been named the new Chief Marketing Officer.

Hudson will oversee the development, ed direction and implementation of all marketing activities for the NFL. Hudson will report to Commissioner Roger Goodell and begin next month at the league’s New York office. 

“We are looking forward to working with Dawn, herbal whose experience as a leader and marketer will help further connect the NFL with fans, unhealthy ” said Goodell. 

“I am excited to join the NFL where I will be able to combine two of my passions – sports and marketing,” said Hudson. “Sports have always played a big role in my life and in my career. While at Pepsi, I worked with numerous sports properties, including the NFL, and I also served as a LGPA board member.” 

Hudson replaces Mark Waller as the NFL’s CMO. In a series of organizational changes last month, it was announced that Waller now will focus exclusively on the growth of the NFL’s international business

Hudson brings to the NFL broad experience at the highest level in a variety of industries, including consumer goods, food service, and communications. 

For the past five years, she served as the Vice Chairman of The Parthenon Group, a Boston-based strategic consulting firm. She led and developed the firm’s consumer practice, focusing on food, beverage and restaurant sectors across North America, Europe and Asia. Hudson focused on growth strategies and serving CMOs with critical investment decisions. 

Hudson previously spent 11 years at PepsiCo, where she rose to President & CEO of Pepsi-Cola North America. She held other senior level positions at PepsiCo where she was the top marketer at Pepsi-Cola North America and Frito-Lay International. Hudson was named one of Advertising Age’s Top 50 Marketers when she was CMO of Pepsi-Cola North America. 

Prior to joining PepsiCo, Hudson gained extensive marketing, advertising and brand experience at major agencies such as DMB&B and Omnicom. 

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Melbourne’s Etihad Stadium Signs Telstra Technology Partnership

Melbourne’s Etihad Stadium has inked a a five-year deal with Telstra to upgrade its internet and replay screen technology ahead of the 2015 season. 

In a deal that will significantly improve connectivity for fans and improve the match-day experience, 1,000 WiFi hotspots will be installed around the stadium. 

Telstra and IT company Cisco will also combine to install 1,600 internet protocol television screens. 

The upgrade will include the installation of 4K technology, which will provide ultra-high definition replays. 

Etihad Stadium CEO Paul Sergeant said the new technology would “put Etihad Stadium on a par with the best stadiums in the USA and Europe”.

The upgrade will bring Etihad Stadium’s technology in line with Adelaide Oval and Sydney’s ANZ Stadium. 

Telstra group executive of retail Gordon Ballantyne said fans at Etihad Stadium would have a better experience with social media as well as being able to access streaming video and live statistics. 

“The WiFi solution will take the event or match-day experience to an exciting new level,” he said. 

AFL CEO Gillon McLachlan said the AFL was “determined that AFL fans remain at the forefront of new technology to access our game in every way possible”.

FISA Delighted with Rowing’s Inclusion in 2015 SEA Games

Rowing has been included in the competition programme for the 2015 Southeast Asian Games (SEA Games) in Singapore.

The chairman of the SEA Games Federation executive committee, ambulance Tan Eng Liang, therapy announced that rowing – along with boxing, try equestrian and volleyball – had been added to the 30 sports that were approved for the programme last year following the 2013 SEA Games in Myanmar.

FISA Executive Director Matt Smith was delighted to hear the news, “This is great news especially as rowing is growing rapidly throughout Asia. This is a great legacy for Singapore following the very successful 2010 Youth Olympic Games rowing event held on Marina Reservoir.”

Rowing at the 2015 SEA Games will be held at Marina Bay, which means distances of 500m and 1000m will be raced.

Missing out on inclusion in the games was karate, weightlifting and wrestling, while floorball and petanque were chosen.

The SEA Games is a biennial event open to the 11 countries that make up Southeast Asia. It attracts about 7000 athletes. The 2015 SEA Games will be held in June and will include 36 Olympic and non-Olympic sports.