Optical retailer Visionworks, purchase Official Eyewear Retailer of the PGA TOUR, will activate its sponsorship with Visionworks-branded player health and fitness trailers at this week’s TOUR Championship by Coca-Cola at East Lake Golf Club in Atlanta.

Visionworks associates will be on-site during tournament week, providing free vision screenings and eye health information as well as eyewear giveaways. Event goers can stop by the Visionworks expo booth, located in the PGA TOUR Pavilion at the main entrance to the event.

With 15 stores in the Atlanta area, Visionworks considers Atlanta one of its key markets. 

“Providing convenient locations throughout the Atlanta area to best serve its residents is a high priority for Visionworks. We recognize the impact the community makes on our sales and are very grateful for the business,” said Jim Eisen, president of Visionworks.

The Canada Pension Plan Investment Board recently secured a deal to acquire 39 per cent of motorcycle racing marketer Dorna Sports and a US$400-million financing for Formula One Group, the company behind F1 auto racing.

Andre Bourbonnais, senior vice-president of private investments at CPPIB, said of F1 and Dorna: “These sports generate a premium and command a premium and that’s what really attracted us to that.

“When we started looking into it, what we also saw was very predictable and stable revenues because they are long contracted revenues with the promoters of the races.”

Formula One Group holds the race promotion, broadcasting, advertising and sponsorship rights for the FIA Formula One World Championship.

“In Formula One, your counterparty for the circuit is the Principality of Monaco, you’re pretty sure that they are going to pay you and the broadcasters are all Tier 1 broadcasters,” said Bourbonnais.

Formula One signed a four-year deal earlier this month with NBC Sports Group for the exclusive U.S. media rights.

NBC will carry four races, including the Canadian Grand Prix and the final three races of the season, while the NBC Sports Network will show the other sixteen races.

The financial terms of the equity agreement with Dorna are yet to be disclosed, but the agreement is part of a plan to expand Dorna through its acquisition of another motorcycle series, the FIM World Superbikes Championship.

The Chinese Basketball Association (CBA) have today announced that they are to continue their partnership with Infront Sports and Media until 2017.

Infront are to continue its in-depth association with the CBA, salve and will continue to commercially develop the CBA League and be involved global sponsorship sales.

Infront will also handle media rights for all league games, aiming to raise awareness of the sport both inside and outside of China. As a result, Infront will continue to be involved in both the CBA League and Team China, with a view to bringing the best out of Chinese basketball.

The current agreement is an extension of the original deal signed in 2005 and has already helped realise the potential of the league. 

During their partnership, the CBA have had its number of sponsors increase from just nine in 2005/6 to twenty-seven in 2011/12, taking advantage of a global wish to be associated with China and its related growing markets. 

Infrontt have helped the marketing of the CBA league to the extent that the cumulative audience has risen by 130% to 725 million last year. Infront will be hoping to continue that work in the next five years, aiming to maintain the positive image of the CBA league while also increasing the quality and distribution of television output of the league. All of this is to ensure that the key priority – raising global awareness of the CBA league to bring in top international brands – is achieved.

Xin Lancheng, Vice President of the CBA, said “Over the past seven years, the CBA League has made significant progress across the board – in terms of the sportive performance, the commercial value and the social impact. Infront has been a key partner in this process and shares the association’s vision regarding the long-term development of the league. We are looking forward to partnering with Infront for the next five years and to further enhancing the league’s profile as well as repaying the fans, society and commercial partners for their consistent support.”

Meanwhile, Philippe Blatter, President and CEO of Infront said, “We are proud of the extension to our successful partnership with the CBA for both, Team China and now also the CBA League. China is a key market for sport and the Infront Group will, in partnership with the CBA, continue to develop and deliver superior value to its key properties for the ultimate benefit of the sport, the clubs, the players, the partners and the fans. With our international expertise and local know-how, we will also continue to pave the way for strong national and international partners to take advantage of an association with China’s top sport.”

Pakistan leg-spinner Danish Kaneria says he will appeal against the “unfair” lifetime ban he received from the England and Wales Cricket Board (ECB) for spot-fixing.

Kaneria said he is angry at the decision because he thinks there is no evidence against him.

“They (ECB) don’t have any proof against me. I will definitely be doing an appeal,” he said.

“I’m very upset about this decision. For what reason they have convicted me I do not know.”

“It is a very, very unfair decision against me. I’ve come all the way from Pakistan to say the truth. I’ve been playing cricket with passion and love. I have done nothing wrong.”

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The National Football League (NFL) has begun an investigation into a “bounty” scandal which is reverberating across the NFL and threatens to tarnish the lovable image of the New Orleans Saints franchise.

The “bounty scheme” is known for paying players for injuring opponents or knocking them out of the game.

“It’s going to be a huge scandal,” senior Sports Illustrated writer Peter King told CNN. “This will give the NFL a chance to come down on something that’s sort of been a whisper campaign and a shadow story for a long time.”

The NFL said as many as 27 players were paid up to $1,500 for vicious hits that would knock opposing players out of the game or force them to be carried off the football field. Players just injured or “cart-offs” were given $1,000.

According to the NFL, players paid into a “bounty” fund, that reached as high as $50,000 and the Saints’ defensive coordinator Gregg Williams, who is considered the main culprit, delving out the payments based on game performance.

On Monday, NFL security officials continued interviewing coaches and players across the league. According to NFL.com, league security officials met with Williams, who now works as the defensive coordinator for the St. Louis Rams.

Williams admits carrying out the cash-for-performance scheme.

“It was a terrible mistake,” Williams said in a statement to the Times-Picayune newspaper in New Orleans. “And we knew it was wrong while we were doing it. Instead of getting caught up in it, I should have stopped it.”

Many former players say “bounty” incentive programs have existed in professional football for a long time. Players, who question why this scandal is shocking so many fans, say football is a violent sport built around punishing your opponent.

LaVar Arrington, a former Washington Redskins linebacker, now writes the “Hard Hits” blog for the Washington Post. Arrington said the best players in the history of football have always brought a “seek and destroy mentality” to the game.

“So in a culture where it’s an unwritten part of the game to get the best opposing player out of it, that’s what players have done and still do to this day. The fact that there’s such outrage appears to be a bit strange to me,” Arrington wrote on his blog Monday.

The NFL said the “bounty” program is a clear violation of rules intended to protect “player safety and competitive integrity.”

NFL commissioner Roger Goodell hasn’t announced what kind of disciplinary action the league will take, but it’s clear the punishment could include “fines and suspensions.”

The NFL said that in addition to Williams, sanctions could be brought against New Orleans Saints head coach Sean Payton.

The NFL statement said Payton was not a direct participant but “failed to stop the bounty program” after he was made aware of the allegations.

Saints’ general manager Micky Loomis could face harsh punishment as well. The league statement said Loomis was told by Saints owner Tom Benson to end the program and never followed through. Loomis also “denied any knowledge of a bounty program” according to the league statement.

The “bounty” program investigation is also growing beyond the Saints’ organization. The Washington Post reported the NFL is also investigating the Washington Redskins. Williams coached with the Redskins during 2004-2007 seasons.

And Coy Wire, who played for Williams during his stint with the Buffalo Bills, told CNN he was interviewed by NFL security officials on Monday and questioned about “performance incentive” programs.

Wire said Williams was one of the best coaches he’s ever played for but got carried away and let the Saints’ “bounty” program go too far. Wire is now a motivational speaker and worries about how this scandal will influence young kids learning to play football.

“You want an edge mentally. You want to break your opponent’s will to win. In football the best way to break their will is to break their body,” Wire said. “We really have to figure out where to draw the line and what kind of rules and regulations need to be drawn up to make sure that nothing goes too far anymore so that we can make a safer game for future players.”

by Ismail Uddin

Whats your say on the matter? What sanctions should the New Orleans Saints get? Click here to discuss >>

Soccerex has announced that Harold Mayne-Nicholls, link former President of the Chilean FA and the man who was a key member of FIFA’s technical inspection team for the 2018 and 2022 World Cup bids, unhealthy has joined as a Latin-American Ambassador of the event.

Mayne-Nicholls has a wealth of soccer experience having played an integral role in the growth and development of the game across the Latin-American region. He will be playing a leading role in the continued growth of Soccerex across the Central and South American continent.

Commenting on his involvement, health Mayne-Nicholls stated: “I am delighted to be partnering with Soccerex and to be part of such an exciting and reputable company. The upcoming Soccerex Global Convention will be fantastic benefit to the region in the build up to the World Cup. Soccerex will bring the World’s business leaders together and it is important that Latin America’s key business contacts are here to meet them. I look forward to welcoming my industry peers to Soccerex later in the year.”

In recent year’s Soccerex has attracted leading South American soccer figures such as João Havelange and Ricardo Teixeira as well as playing legends like Carlos Alberto Torres, Ricky Villa, Ossie Ardiles, Elías Figueroa, Zico, Denílson, Jorginho, Cafu and Romario. Leading clubs from across the continent such as Boca Juniors, Chivas, Once Caldas, Racing Club, Flamengo and Santos FC to name a few have all participated in recent editions.

Mayor of London Boris Johnson has urged local hoteliers against escalating cost of hotel accommodation in the capital during Olympic-time next year after fears that it could mar the event.

Both the Financial Times and The Sunday Times have pointed up reports of price-jacking in the same week as the organising operation launched ticket sales, with Johnson stating: “Hiking up prices and taking advantage of London’s guests in 2012 is just wrong. I urge all right-thinking  hoteliers to distance themselves from these sharks and get in line now to sign up to Visit Britain’s fair price charter.”

Thomas Cook has come in for heavy criticism as well as the London 2012 Organising Committee (LOCOG) for awarding the tour operator exclusive rights to sell packages of tickets and rooms ranging between £198 and £13,998 depending on the class of hotel and the perceived value of the event-tickets included.

Despite Games officials making available 6.6m Olympic tickets to the public last Tuesday, the ticket guarantees to sponsors and corporate operators have led to speculation that only 35,000 tickets for Olympic Stadium events will be available for the public ballot.

LOCOG chairman Lord Coe responded by warning hotels that over-pricing would backfire because ‘Games tourists’ would be able to find themselves more economical accommodation.

Watch manufacturer’s TAG Heuer has signed an agreement with the Rugby Football Union (RFU) to become the official watch of England Rugby.

The deal takes effect immediately as TAG Heuer strengthen its ties with sport.

The long and established traditions of the RFU sit perfectly alongside TAG Heuer’s own, who just 50 years after the establishment of the RFU, opened its UK operations in 1873, whilst Edouard Heuer was at the helm of the business.

The brand also has ties with WTA tennis champion Maria Sharapova, Hollywood icon Leonardo DiCaprio and Bollywood star Shah Rukh Khan.

The Arena Football League (AFL) announced today that entertainment and hospitality executive Scott C. Butera has been named the League’s seventh Commissioner.

Butera will leave his post as CEO of Foxwoods Resort Casino to assume his new duties.

As Commissioner, ailment Butera’s initial focus will be on increasing consumer awareness of the AFL brand so that it can grow revenues through strategic partnerships and sponsor programs. He will also work closely with League President Jerry Kurz on football operations to maximize opportunities to integrate spectator experiences.

“I am extremely excited to be joining the Arena Football League as its next Commissioner,” said Butera.

“The AFL has a rich history and it provides fans with a high quality, highly entertaining brand of football at prices fans can afford,” he continued. “With a strong core product and owners who are truly committed to the long-term success of the league, I am convinced that we can leverage our media contracts to produce increased exposure for the League and the sponsor revenue opportunities that go along with it.

“Arena Football has an appeal to a younger generation of fans who appreciate the pace of the game, its social media potential and the intimacy of the arena experience,” Butera said. “That said, I think we can become a truly prominent sport in the United States and abroad.”