Member Insights: Paris Olympic Games Face New Boycott Threat over Russia

In this week’s Member Insight piece Olympic Games advisor Michael Pirrie says planning for the Paris Olympic Games remains on target, despite Russia’s brutal war which has divided the Olympic Movement over plans for neutral athletes from the warring nation to attend the French Games. 

INTRODUCTION

In the latest and most direct threat to the Paris Olympic Games, the Ukraine Government has declared it is ready for a possible boycott of the Paris Games if athletes from Russia and Belorussia participate.

The warning was carried on the Telegram channel of Ukraine’s Prime Minister, Denis Shmygal, and comes amid efforts by the IOC to establish a passageway for so called ‘neutral’ athletes from Russia and Belorussia to compete in Paris.

“States that stain themselves with the blood of Ukrainians cannot participate in the Olympic Games…we are ready to boycott the Olympic Games in Paris, if Russia and Belarus are allowed to participate in the competition,” according to the Prime Minister’s warning.

The president of the National Olympic Committee of Ukraine had previously indicated that Ukraine athletes would withdraw from Paris 2024 if Russia and Belorussia were permitted to compete under their national flags.

The ongoing murderous war in Ukraine has further darkened the mood in the international community towards Russia and participation in global events.

This has led to a rethinking of sports neutrality, and whether a case can be made for athletes from a nation that has threatened nuclear annihilation, and a leader wanted by the International Criminal Court for kidnapping children from Ukraine.

The new Olympic boycott warning highlights how central the war in Ukraine is becoming to Paris preparations.

The latest developments also highlight how the scope for negotiation over the war and the Games is narrowing, with concerns also that the presence of athletes from Russia at the Games would normalise war in sports settings.

For well over a century, the Olympic Games has been a constant presence in an ever changing world. Now that world is changing the Olympic Games.

The fall-out from the first war in Europe this century continues to spread beyond Ukraine’s battlefields and gravesites, jolting the international economy, security arrangements, energy and food supplies and other key sectors.

Russia’s brutal war is now having its greatest impact on the Olympic Movement in the countdown to the Paris Games.

The Paris spectacle will be the first post pandemic Olympics following Beijing, and while winter and summer Games are seasonal opposites, the two are linked by the war, which began after Russia moved troops into invasion position during the Beijing Olympics.

OLYMPIC CRISIS

Russia’s on-going war in the countdown to the Paris Games has taken world sport into unchartered territory.

The military war has become battle of  politics, morals and ethics for world sporting leaders and organisations as the international community wrestles with the horror of Russia’s invasion and possible presence at the Paris Games.

While the IOC has delayed its final decision, the ruling on Russia will carry enormous implications and shape the Paris Games and future of world sport.

The matter has divided Olympic nations, continents, sports leaders, international community, and governments, on which the Olympic Movement depends.

“This is the biggest external crisis the Olympic Movement has faced since the (1980s) boycotts,” according to one senior IOC member – those boycotts were triggered by the former Soviet Union’s invasion of Afghanistan in 1979 

The battle over Russia’s Paris inclusion is also a battle between the old Olympic Movement of Europe – the cradle of Olympic sports and values, where opposition to Russia is most committed and concentrated – and the new Olympic movement.

This includes sports power brokers and regions seeking greater control of the Olympic movement and world sport, led out of Asia and China, strongly supportive of Russia’s presence in Paris.

While sport has long attempted to portray competition as separate from politics, Russia’s war has become a tipping point for international sport and society. 

“Sport is not detached from this invasion and cannot remain passive to what is happening now,” the Norwegian Ski Federation said in a statement shortly after the outbreak of war.

“We share their suffering,” IOC President Thomas Bach said earlier in the conflict.

RUSSIA’S OLYMPIC TROJAN HORSE

The battle over the Paris Games has generated difficult questions about whether a world sporting event, dedicated to peace, can justify a relationship with a nation accused of some of the worst crimes against humanity – even if once removed through individual neutral athletes.

This has raised life and death dilemmas and scenarios not anticipated nor prepared for by sporting bodies.

The Paris pathway has also become a communications minefield for Olympic leaders, arguing for neutrality while also highlighting solidarity with Ukraine’s athletes, leaders, and international allies firmly opposed to Russia’s presence in Paris.

Strong doubts and suspicions remain about the credibility of the case for Russia’s Olympic return and fairness for Russia’s victims as the Paris countdown continues.

These include concerns Russia will use the cloak of neutrality as a Trojan Horse to get athletes back on the Olympic stage in Paris, while organising mass murder war operations just three flying hours away in Ukraine.

For many in the international community, ending the war is now more urgent than sports neutrality as more cemeteries and news bulletins are filled with victims of the war.

Finding a solution to the Paris Olympic Games crisis is complex and compromised by Russia’s corrupt political sports system.

Few governments have as close a relationship with their Olympic administrators, programs and athletes as the Russian Olympic Committee has with the Putin regime.

Russia’s Olympic narrative – that Ukraine is a special military operation forced on the Kremlin, and therefore sports involvement should continue as normal otherwise this would be a major blow to the Olympic ideals – has been widely discredited.

While a generation of young Ukrainians with sporting dreams and aspirations represent their nation in war zones instead of sports venues, Russia’s athletes lead privileged lives on standby for Olympic duties. Vulnerable and disadvantaged young Russian men lacking athletic talent in contrast are sent by the Kremlin to their early deaths in a war without purpose.    

Meanwhile, one of Russia’s most celebrated athletes of recent times, Olympic gold medal-winning pole vaulter, Yelena Isinbaeva, who has ties to Putin and holds the honorary rank of major in the Russian army, is alleged to be living in a secure luxury home in Spain’s Canary Islands.    

Although neutrality provides a pathway back to Olympic competition for Russia, there may be no way back for Ukraine’s athletes after Paris if Putin succeeds in his mission to conquer and destroy Ukraine.

THE DEATH OF SPORT

Ukraine’s playing fields have become killing fields, stained with the blood of athletes – Russian troops are estimated to have killed many Ukrainian athletes, according to multiple reports.

This death toll is more than the size of most national Olympic teams that will compete in Paris.

 “The death and destruction we have seen in Ukraine over the past year, including the death of some 185 athletes, have only hardened my resolve on this matter,” Olympic champion and World Athletics president, Seb Coe, said earlier this year.

“The integrity of our major international competitions has already been substantially damaged by the actions of the Russian and Belarusian governments through the hardship inflicted on Ukrainian athletes and the destruction of Ukraine’s sports system.

 “Russian and Belarusian athletes, many of whom have military affiliations, should not be the beneficiaries of these actions.” 

Russia’s war has now killed more than 260 athletes and destroyed more than 360 sports facilities, according to recent Ukrainian government estimates.  

The campaign for neutrality, led by the IOC president, was designed to create safe spaces for athletes to compete at major events in an era of rapid geopolitical change and uncertainty.

While controversial, the efforts have cut through, moving sport independence on to the international agenda, with the Group of Seven (G7) leaders issuing a statement earlier this year “fully respecting the autonomy of sporting organisations.”

The campaign has sparked a global conversation about the roles and responsibilities of sport in supporting the international community against Russia’s threats to human life and global stability.

While Putin had hoped opposition to his war would fade, the international community has remained firmly centred on sanctions to weaken Russia – from banking and finance to book publishing.

PUTIN’S OLYMPIC GOAL

Sporting bans have also been important, helping to reduce the presence and visibility of Russian teams and flags on the world sports stage, a key target of the Kremlin’s domestic and international relations strategy.

Putin needs the Olympic spotlight more than ever, according to Russia watchers, as domestic support shows some stress, highlighted by the recent threatened coup.

Putin’s personal involvement in pushing for athletes from his nation to attend the Paris Games also highlights the importance of the Olympics to the Kremlin’s search for international relevance and recognition from the Games.    

This has alarmed Ukraine’s leaders and international support base, fearful that a crucial weapon in the sanctions armoury will be lost if athletes from Russia are allowed to attend the Paris Games

“If Russia is not banned from the Olympics, this will be presented to the Russian people as a victory for Putin,” according to a former military officer of a western nation supporting Ukraine.

 “Any victory, at any level with neutral athletes is a victory for Putin.” 

 MAKING HISTORY 

To remain on the right side of history, sport must make a meaningful contribution to the international sanctions effort.

FIFA and World Athletics, the two biggest and most influential world and Olympic sporting federations continue to sideline Russia at their major events.

While World Athletics has excluded Russian teams from its world championships, FIFA blocked Russia from qualification for the World Cup in Qatar late last year and the Women’s World Cup currently underway in Australia and New Zealand – the world’s two biggest sporting events along with the Olympics and Paralympics.

Challenges to the bans by Russia’s governing bodies were rejected by the Court of Arbitration for Sport (CAS). 

PARIS EMERGES FROM SHADOWS OF WAR

The tensions and uncertainty over Russia’s war and Games participation have not delayed progress on the Paris Games.

The host city is on schedule to follow London as the second city to host the Summer Olympic Games on three occasions.

Paris passion and pride are building, with a recent survey showing more than 70 per cent of French people support the Games, fuelling high demand for tickets, a key indicator for successful Games.

While preparations for venues, transport, accommodation, ceremonies and torch relay were on schedule, a final decision on the possible involvement of Russian athletes will be needed as soon as possible to finalise key Games services and operations.

This includes finalisation of places and locations for athletes in the all important competition and training schedules, Olympic Village and other key venues and programs.    

The decision will also be essential for final security overly arrangements, with the presence of athletes from Russia regarded as a heightened security risk. 

“The presence of athletes from Russia, even neutral athletes, would definitely increase the chance of civil unrest and protest activity,” according to a high-ranking security official involved in planning for the London Games.     

CONCLUSION

While attempts to navigate a Paris pathway for neutral athletes continue, the horrors of the war have made it difficult to remain neutral.

Without concessions from Russia, which seem unlikely, a negotiated diplomatic settlement to the war does not currently appear to be on the horizon before the Paris Games.

The challenge for the IOC ultimately will be to find enough common ground for Ukraine and Russian leaders, athletes and the international community.

This will be necessary for the Olympics to proceed in a manner that protects athletes from all participating nations as well as the integrity of the Games experience for spectators, visitors, participants and the host city and nation.

Click here to connect with Michael Pirrie on LinkedIn

USA Gymnastics to be powered by tech brand Comcast

USA Gymnastics (USAG) have onboarded global media and technology company, Comcast’s Xfinity brand serve as the organization’s official mobile, internet, and video provider.

Comcast will power the USA Gymnastics National Team as they prepare for the Olympic and Paralympic Games Paris 2024 while also championing the next generation of gymnasts nationwide.

“The Olympic Games Paris 2024 will be a truly unique celebration in one of the world’s most stunning cities and we look forward to once again bringing the thrill and excitement of the Games home. By highlighting these athletes’ remarkable stories of achievement, sportsmanship, and resilience, we hope to inspire the next generation,” said Matt Lederer, VP, Branded Partnerships & Amplification.

As part of the partnership, Comcast will support the growth of existing USAG programs serving disabled athletes, including HUGS, and will explore pilots for adaptive programs in the sport.

“We are so excited to welcome Comcast as a partner supporting the journeys of USA Gymnastics athletes,” USAG President and CEO Li Li Leung said. “The company’s commitment to innovation and to athletes in programs ranging from HUGS to the Olympic Team will serve the sport in a holistic way.”

The U.S. men’s and women’s artistic gymnastics national championships will be titled as the Xfinity U.S. Gymnastics Championships through 2024, with the 2023 Xfinity U.S. Gymnastics Championships set for August 24-26 in San Jose, California. Xfinity also will serve as presenting partner of USAG’s announcement of their National, World Championships, and Olympic Teams.

DAZN enters French market with live Ligue 1 coverage

DAZN Group has launched in France with access to Ligue 1 Uber Eats matches via the Canal+ Ligue 1 channel after agreeing a strategic and exclusive distribution partnership with France’s major premium pay TV operator, Canal+.  

DAZN’s launch in France is another step in the company’s growth strategy, providing access to one of the world’s biggest media markets, and an increasingly digitally connected set of consumers. France will be DAZN’s seventh key European market in which it has a significant domestic presence, and eleventh globally as it seeks to further grow its total user-base upwards from 60 million.  

DAZN’s French subscribers will be able to access excellent content in the form of Ligue 1 football, the top two matches per week throughout the season on Canal+ Ligue 1, without having to subscribe to any other service. Additionally, as the NFL’s global partner, customers will have the option to add NFL Game Pass – the only way to access every single NFL game, including the play-offs and Super Bowl – to their subscription package.  

ustomers will also be able to access DAZN via app purchases on mobiles, Smart TVs and other devices. The DAZN app will be available within the myCanal service over time, and DAZN will be announcing other local distribution deals in due course. 

DAZN is also launching a linear channel, DAZN 1, which will be bundled with Canal+, reaching 1.2 million subscribers, and will provide access to quality content such as UEFA Women’s Champions League, the Belgian Juliper Pro League, and the best boxing and combat match ups. Canal+ will also deliver a significant marketing partnership to drive awareness of DAZN, its content, products and services. 

DAZN Group CEO, Shay Segev, said, “DAZN is incredibly excited to launch in France, especially being able to bring Ligue 1 Uber Eats matches via Canal+ Ligue 1 directly to our customers. The French market is one we have been looking at for a while as we believe there is huge potential for DAZN’s content, products and services in such a well-developed media and digital economy.

“As well as delivering DAZN’s top-quality content, including the top two Ligue 1 matches every week, through our localised app, we will offer have a linear channel, DAZN 1, as part of our deal with Canal+.  This is the beginning of a long-term relationship with French sports fans, as we look to build the ultimate sports entertainment platform, and secure more distribution deals.” 

Member Insights: How MLB is using digital to bring baseball to Europe

For this week’s Member Insight piece David Granger, Content Director at Cinch, speaks to the Managing Director of MLB Europe about getting baseball to the UK and trying to get fans to love it.

Getting major league baseball to the UK might seem an unenviable task, but for those lucky enough to go to the London Stadium over a scorching weekend in June, it is worth their efforts.

As well as three hours of top-level sporting action, for the non-fanatics there is a host of entertainment: nine innings is not the only show on offer. There are T-shirt cannons, an off-the-scale good live band, in-game fan contests, that Wurlitzer organ punctuating the action and – a stroke of genius – the very English mascots’ race. As well as the outsized hotdogs and beer in baseball bat-shaped glasses.

Heading up bringing baseball to this side of the Atlantic is the managing director of MLB Europe, Ben Ladkin. Previously part of the Arsenal media group, overseeing its digital and social platforms, he joined the MLB in 2019.

A lot of time and effort went into bringing the teams and giving West Ham’s home ground a make-over, so what is the intention for MLB Europe?

“We’re concentrating on building an audience over the next few years,” said Ben. “And then, of course, building a business. But you can’t have a business without the audience.

“These UK games are an incredible way of giving people the experience of watching baseball in a ballpark right in front of you on a summer’s evening.”

That experience is one which has is not only for European-based fanatics from the UK, France, Germany, Holland to get their once-a-year fix, but travelling US fans as well.

“We had good responses from Chicago and St. Louis fans who came. The Chicago Cubs hired a pub for the occasion and we had fans at our fan festival in Trafalgar Square. For them, seeing their team play in England, in a full London Stadium with a fantastic atmosphere is an amazing experience.”

One clever aspect is to take the best traditions of the US game and build unique London ones. Singing Sweet Caroline is a Red Sox tradition, but with the Neil Diamond song’s popularity in the UK, it works here. As did the mascot race which pitted Freddie Mercury, Winston Churchill, King Henry VIII, and a member of the King’s Guard racing around the field in the sweltering heat.

But has it all been fun and baseball games? Bringing a US sport over here is not without its hurdles. A baseball field doesn’t easily fit into a soccer stadium (it’s slightly bigger), so seats have to be moved and the logistics of finding time to get two teams over in the densely packed season was tricky. The teams played in the US on the Wednesday, flew Thursday, practised on Friday, played Saturday and Sunday, flew back that night to play again on the Tuesday. 

Is there anything else that’s tailored to the British audience?

“You want to give an authentic experience. We want people watching the game as they would in a US ballparks – we don’t want to change that,” said Ben. “One of the barriers with baseball is the perception it’s a complex game, you can really get into the weeds of the stats and how it works. 

“But actually, it’s a fairly simple game – you don’t want to dumb anything down for the audience, but we take opportunities to try to make it obvious what is going on for newcomers.”

One of the ways to do this is using digital and social as a way in. When Ben started in 2019, Covid put paid to the 2020 game, so the team used that unwanted chance to look again at its online output.

“We revisited our digital strategy, to build a fan base – and digital is key to that. Rather than liking baseball for one weekend, people can do it for the whole season.” 

Getting the balance right between pleasing new fans without patronising the experts has been done through understanding the needs and knowledge of both audiences: 

“We’ve worked hard on that digital piece. Firstly changing day-to-day content, to make sure we’re providing something that’s different from the US channels which do an amazing job of covering all the seasons and all of the team channels, but it is very in-depth. 

“We create a slightly digested view which avid fans can appreciate, but, if you land on our channels, you won’t be overwhelmed by the 15 games played last night.”

Supplementing sport coverage is a variety of entertainment, influencers and online content from current cricket star Harry Brook hitting balls to chefs travelling to Chicago and St Louis to sample the fare and bring it back to cook at the UK games.

“We’re showing the sport is good fun, easy to get into as well as finding potential audiences,” said Ben. “In the traditional audience funnel, it’s at the very top – doing a whole load of activity which shows baseball as fun, entertaining and easy to enjoy. As people come down that funnel you make sure those next touch points don’t scare them off. You see an amazing catch, or you see the highlights and you can follow the sport easily.”

Interestingly the avid fans have been on hand, via social, to help newcomers understand – answering their questions and welcoming them. And that inclusive camaraderie/friendly rivalry was evident at the game in June.

But for MLB Europe, it’s not one big event each year, it’s building a legacy for the domestic game. 

“We want to put in long-term roots for the sport. The UK redevelopment agency has worked closely with the US on First Pitch, a schools programme. We want to empower those people who are in the sport and are enthusiastic about it growing. 

“The MLB games get everyone excited, but we want to make sure we are building this in the right way. As well as the digital content, which we’re really proud of, we work at a domestic level to bring the sport up and get people interested. Because the more people playing, the better.”

Credit: Wendell Cruz-USA TODAY Sports

FIBA’s Courtside 1891 platform available in NBA App and NBA.com for FIBA World Cup

The National Basketball Association (NBA) and the International Basketball Federation (FIBA) today announced that the NBA App and NBA.com will carry FIBA’s digital platform, Courtside 1891, allowing fans in 20 countries and territories to purchase the FIBA World Cup Pass and watch the FIBA Basketball World Cup 2023.*

Beginning with the opening games on Friday, August 25, and continuing through to the Final on Sunday, September 10, Courtside 1891’s FIBA World Cup Pass will offer fans access to live and on-demand games, extended highlights and top plays.  The addition of the FIBA World Cup Pass into NBA App programming builds on the NBA’s efforts to engage with fans throughout the offseason and widen its scope of basketball content. 

Taking place in the Philippines, Japan and Indonesia, the FIBA Basketball World Cup 2023 will feature 32 participating teams playing in 92 games over 16 days of competition. On August 25, 2022-23 Kia All-NBA First Team member Shai Gilgeous-Alexander (Oklahoma City Thunder) and the Canada men’s National Team will open the Group Phase play against France, led by three-time NBA All-Star and Kia NBA Defensive Player of the Year Rudy Gobert (Minnesota Timberwolves).

On Saturday, August 26, Slovenia, led by four-time NBA All-Star and Kia All-NBA First Team member Luka Doncic (Dallas Mavericks), will begin Group Phase play against Venezuela. The USA men’s National Team, which features 2023 NBA All-Stars Anthony Edwards (Timberwolves), Tyrese Haliburton (Indiana Pacers) and Jaren Jackson Jr. (Memphis Grizzlies), as well as 2022-23 Kia NBA Rookie of the Year Paolo Banchero (Orlando Magic), will open Group Phase play against New Zealand. Defending world champion Spain will tip off its title defense against Cote d’Ivoire on August 26 also. 

The NBA will announce the complete list of NBA players participating in the FIBA Basketball World Cup 2023 once all final national team rosters are set.

Courtside 1891’s FIBA World Cup Pass is available for purchase at NBA.com/WorldCup, and the complete game schedule is available at NBA.com/fiba/world-cup/2023/schedule.

The coverage available on Courtside 1891 complements the extensive live broadcasts that will be made by FIBA’s broadcast partners in over 190 territories across the world. Fans will be able to follow both live telecasts and dedicated analysis through their national broadcast partner, with the FIBA Basketball World Cup 2023 on track to have the biggest and broadest distribution ever. Up to date details of local broadcast distribution arrangements will be made available on the official FIBA Basketball World Cup 2023 website.

MLS sees Brand Health scores soar thanks to Apple TV deal and arrival of Messi

For this week’s Brand Health Index powered by YouGov, we are turning our attention to the MLS. Since the arrival of the great Lionel Messi, the league is back on our radar.

Messi has sprinkled some serious stardust on the league and clips of his various goals and assists have gone viral.

Inter Miami’s game against Dallas FC in the Leagues Cup sold out in just ten minutes and the second-hand market ticket saw tickets being sold for as much as $20,000. Last week we covered the demand for Messi jerseys that has swept across the States.

Inter Miami managing owner Jorge Mas has said that the club’s revenues are expected to double over the next year.

Away from Inter Miami, 25 of the 28 teams have seen their Brand Health score increase in the past year. The biggest winners are New York City FC, Los Angeles FC and Inter Miami CF. 

All three are in some of the biggest markets that the US has to offer and places that are always going to be appealing to some of sport’s biggest stars.

We are in the first season of the MLS’s ground-breaking media rights deal with Apple, worth $250 million a season, the partnership has given Apple exclusive rights for worldwide distribution for the next ten years. If Apple continues to increase its portfolio of sports properties it will only benefit the MLS because it will be easily accessible to more viewers.

The three losers are Houston Dynamo, Columbus Crew and the Montreal Impact. The Dynamo and Crew have both seen a decrease of rating of 0.4 and the Impact have decreased by 0.1.

Check out the rest of the index below

The House View: Premier League’s return signals the start of football’s domination

The Premier League is back this weekend and it has been all of (checks calendar) 75 days since last season’s conclusion.

I will be honest at that point, I was ready for the football season to be over and, thanks to a World Cup dropped into the middle, it did feel like a particularly long one. So am I excited for a new season, so soon after the end of the last? Of course I am, I can’t wait. Having my stress levels dictated by 22 blokes (plus five off the bench) chasing a ball around is truly one of my favourite things.

Football has a grasp on the nation like nothing else, and with the summer’s other big sporting events already out of the way, our attention collectively turns back to football. A gripping Ashes series and a historic Wimbledon Men’s final both piqued sports fans’ interests at times but football is back and as usual it will take over. 

What fascinates me is the comparison between sporting fandom over here and across the pond in the US. We have had several American interns working for us this summer and it has been really interesting to observe the way their fandom is structured. 

They all support NFL teams, NBA teams and MLB teams, then some have NHL teams as well. You then have college sports which is something, as a recent university graduate, I can’t quite get my head around. Of course I wanted my university to do well when it came to sports but I barely attended a fixture. The average college American football game was watched by 41,480 in 2022. That is mad. To put it into perspective, the average attendance of a Premier League fixture for last season was just 40,267

Almost every major city in the US has NFL, MLB and NBA franchises. In Philadelphia, they all share the same parking lot in some odd three-part cathedral to sport. Seriously, it is amazing. 

Over here, at least outside London, it is very hard to find cities with elite teams in multiple of different sports. Leicester has its football team, the Leicester Tigers and a small county cricket ground. Birmingham has a few football teams and an international cricket ground but little else. Manchester has two Premier League teams, an international cricket ground and a rugby union team. 

This really emphasises football’s stranglehold on this country and, if we are honest, the vast majority of Europe. It dominates the sports pages and nothing, and I really mean nothing, drives website traffic like football transfer stories. 

So strap yourselves in over the next eight or nine months the Premier League and football in general will dominate the sports fan’s agenda in the UK. And it is going to be brilliant.

By Alex Brinton, Content Manager iSportConnect

Burnley confirm investment from Dude Perfect

Dude Perfect, the leading sports and entertainment group, have today confirmed their investment in Burnley Football Club, as the Clarets prepare for their Premier League return in 2023/24.

The group, made up of Garrett Hilbert, Tyler Toney, Cody Jones and Coby and Cory Cotton, will formalise their involvement in the Club’s ownership group, having been revealed earlier this month as the official shirt partner for 2023/24 junior retail shirts and academy teams.

Since meeting at Texas A&M University, Dude Perfect have gone on to amass over 59 million YouTube subscribers and almost 16 billion YouTube views since launching their channel 14 years ago.

Speaking about their investment in Burnley, which follows the news earlier this year that ex-NFL star JJ Watt and his wife, former USWNT player Kealia were joining the Clarets family, Garrett Hilbert from Dude Perfect said:

“We’ve been fans of the Premier League for some time, so we’re excited to formalise the relationship with Burnley and hopefully help to introduce a bunch of younger fans to the club.

“What Vincent and the guys achieved last year was incredible and it’s a really exciting time to be a Burnley fan. We also spoke to JJ multiple times and his passion and ideas for how we can help grow to the club and create Burnley fans for life really excited us – we’re planning to be in town for the Manchester City game this month and we can’t wait to meet everyone.”

Alan Pace, Chairman of Burnley FC, added:

“We’re delighted to formally welcome Dude Perfect into the Clarets family and this is another exciting step on our journey as we prepare for the 2023/24 season. The guys have shown a huge interest and passion in the club, its history and our community. I’m excited by the opportunities that this partnership will bring as we continue to attract new fans and showcase the Burnley brand to a global audience.”

ESPN announces agreement with PENN Entertainment to launch ESPN BET

ESPN today announced an agreement with PENN Entertainment to launch ESPN BET, a branded sportsbook for fans in the United States. PENN Entertainment will rebrand its current sportsbook and relaunch as ESPN BET, effective this Fall in the 16 legalized betting states where PENN Entertainment is licensed. The rebrand includes the mobile app, website, and mobile website.

ESPN BET furthers ESPN’s commitment to serve fans by leveraging ESPN’s industry-leading multi-platform reach with the rising product operations and expertise of PENN Entertainment. ESPN BET will become ESPN’s exclusive sportsbook, and PENN Entertainment will receive odds attribution, promotional services inclusive of digital product integrations, traditional media and content integrations, and ESPN talent access, among other services that collectively generate maximum fan awareness of ESPN BET.

“Our primary focus is always to serve sports fans and we know they want both betting content and the ability to place bets with less friction from within our products,” said Jimmy Pitaro, Chairman, ESPN. “The strategy here is simple: to give fans what they’ve been requesting and expecting from ESPN. PENN Entertainment is the perfect partner to build an unmatched user experience for sports betting with ESPN BET.”

Jay Snowden, Chief Executive Officer and President, PENN Entertainment said: “This agreement with ESPN and collaboration on ESPN BET allows us to take another step forward as an industry leader. Together, we can utilize each other’s strengths to create the type of experience that existing and new bettors will expect from both companies, and we can’t wait to get started.”

Over recent years, ESPN has increased multi-platform sports betting content, adding digital programming, radio segments, and editorial coverage from talent. ESPN BET is now the latest offering from ESPN to meet fan demand for a trusted brand in the sports betting space. The ESPN BET brand will be home to ESPN’s sports betting content across platforms. 

In concert with PENN Entertainment’s comprehensive responsible gaming programming, ESPN will use its platforms to educate sports fans on responsible gaming, including but not limited to:

  • Continuing ESPN’s high standard of journalistic integrity when covering the sports betting space.
  • Developing an ESPN committee of responsible gaming, representative of a diverse cross-section of the business, to regularly review compliance, programming, and policies.
  • Implementing responsible marketing policies and guidelines to safeguard fans.
  • Working with industry experts on best practices and continual review of responsible gaming programming.

European Cricket Network announces partnership with Stake.com

The European Cricket Network is delighted to continue having Stake.com as one of the Official Partners of the prestigious European Cricket Championship (ECC) 2023, featuring 31 national teams from across Europe who will compete over four weeks of high-stakes cricket action for a chance to be crowned the kings of European cricket. The partnership includes significant branding across the international TV program graphics for Stake.com to a worldwide audience. The total viewership is expected to be in excess of 40m viewers per day.

The European Cricket Championship, recognized for its competitive spirit and remarkable cricketing prowess, is eager to collaborate once more with Stake.com. Together, they seek to engage fans globally and bring the sport’s passion to millions of cricket enthusiasts, enabling them to be a part of the action on and off the field.

Roger Feiner, CEO of the European Cricket League AG: “Based on the success of last year, European Cricket is excited to extend the cooperation with Stake.com, one of the most innovative and engaging companies within this sector, also for the European Cricket Championships 2023. With this engagement, European Cricket sits alongside other first-class sponsorships of Stake.com such as their partnerships with Premier League team Everton FC, Alfa Romeo F1 Team Stake and UFC.

Like Stake.com we are innovators and we believe there can be a lot of overlap between our companies when it comes to principles and best practices. We are particularly excited about our new evening matches for Stake.com that will be broadcast primetime into the cricket key markets.”

Dominic Rae, Sponsorship Manager of Stake.com: “We are delighted about securing our partnership with the European Cricket Championship for another year. With an increased number of national teams taking part, it promises to be an even better festival of cricket. We’re sure the tournament will be another resounding success for all involved.”