Nottingham Forest inks shirt partnership with Kaiyun
August 31, 2023
Nottingham Forest has announced a two-year partnership with Kaiyun Sports, the prominent Asian digital sports platform, as the Club’s official front of shirt partner.
This collaboration will see the Kaiyun Sports logo featured on Forest’s men’s first team shirts for the 2023/24 campaign. The partnership is set to kick-off this evening, debuting in Forest’s Carabao Cup second round match against Burnley at The City Ground.
Renowned across Asia as a leading digital sports platform, Kaiyun Sports are continuing to build on their extensive partnerships with some of Europe’s leading clubs, including Real Madrid and Inter Milan.
The addition of Nottingham Forest to their partnership portfolio underscores the Reds’ growing presence back in top flight football and its ambitious strategy for growth on and off the pitch.
A Club spokesperson said: “We look forward to working closely with Kaiyun Sports on a number of exciting activations and initiatives to engage with new and existing audiences in Asia and across the world. Kaiyun Sports have a reputation for redefining the fan experience for global audiences of the Premier League and other dominant European leagues.”
Byrne Howard, Chief Marketing Officer of Kaiyun Sports, said: “The collaboration with Nottingham Forest Football Club will be a milestone for us to step onto the global stage.”
Kaiyun Sports’ innovative app integrates sports and entertainment, providing users with an immersive online and offline interactive service and sourcing its games from across more than 30 different sports worldwide.
Information for supporters who wish to have the partner logo applied retrospectively to this season’s shirts will be provided in due course.
