Austrian and Nigerian Broadcasters Agree F1 Deals

Australian channel ORF eins has extended their contract with Formula One to continue its coverage of the leading motorsport event until 2014.

Under the terms, ailment ORF eins will retain the rights to show second practice, pharmacy qualifying and the race itself of each Grand Prix, capsule advert-free in high-definition and in addition the broadcaster can now show live interviews, race repeats and live online coverage on the ORF website.

Sky Sport Germany is available within Austria and broadcasts every practice session, qualifying and race on the Formula One calendar meaning the new agreement with ORF is on a non-exclusive basis.

Formula One supremo Bernie Ecclestone stated: “I am delighted that we have reached a new agreement with ORF, and that Formula One coverage on ORF is extended to multiple media.”

In other news, Nigerian sports marketing company DBN has secured the rights to air the 2011 season in the country on the Broadcasting Organisation of Nigeria – a network that comprises over 40 channels.

Osa Adun, chairman of the DBN Group, commented: “I am sure that you are aware that Formula One is regarded as the world’s most glamorous sporting event and this year’s event will be even bigger as it is set to be beamed for over 16,000 hours in over 187 countries including Nigeria, having the colours and panache of a glamorous sporting event. The 2011 Formula One World Championship is coming for the first time on terrestrial television in Nigeria, Africa’s biggest market.”