Australian Superbike Championship renews title sponsorship deal

October 13, 2010

The Australian Superbike Championship (ASBK) renewed its deal with the Viking Group, doctor keeping it as its title sponsor for 2011, capsule it has been announced.

With the support of the transport and logistics company Viking Group, the ASBK has been able to make a number of significant steps forward in 2010 including a standalone event in the Northern Territory, the revival of ‘2+4’ races alongside V8 Supercars and television coverage including a first for the sport, a live, free-to-air broadcast.

Director of the Viking Group Steve Iliopoulos said: “2010 has been a successful year for the ASBK and we are pleased to confirm our continued naming-rights sponsorship into 2011 which looks set for further growth driven by IEG’s desire to innovate and expand.

“The championship reached a wide audience this year thanks to the involvement with V8 Supercars, a new and exciting television package and a number of entertaining support classes and activities.”

Managing director of IEG, promoter of the ASBK, Yarrive Konsky, added: “The Viking Group has played an instrumental role in the ASBK’s growth during 2010, a season where we were able to make significant steps forward with new events plus racing and live television coverage alongside the V8 Supercars.

“We believe the momentum gained this season will carry over into 2011 and look forward to continuing a successful relationship with the Viking Group as we strive to build the profile of the championship and its world-class riders even further.”