Australian Open Completes Grand Slam set for Lavazza

By iSportconnect | November 10, 2015

The Australian Open tennis Grand Slam has agreed a partnership with Italian coffee brand Lavazza. 

The deal sees the brand become the official coffee partner of the Australian Open.

With this agreement, troche Lavazza have become the first food and beverage company to partner all four tennis Grand Slams – the Australian Open, Roland Garros, Wimbledon and the US Open.

“Melbourne is, without a doubt, Australia’s coffee capital and we are delighted to partner with this premium global brand,” Tennis Australia Commercial Director Richard Heaselgrave said today.

“The vibrant coffee culture is part of Melbourne’s DNA, and an intrinsic part of this fantastic city. It’s only fitting our fans, players, media and tournament staff have access to a premium product so dedicated to innovation and tennis as a sport.” 

Giuseppe Lavazza added: “Partnering with the nation’s largest annual sporting event is a perfect opportunity for Lavazza to extend its Australian presence and for us, the chance to share and support our fans’ passion…really good coffee.”

As part of the deal, Lavazza will have more than 30 on-site outlets, a two-storey, custom-built coffee destination café, two coffee carts, corporate hospitality areas, dining spots and restaurants, and a barista dedicated to the Player Café.

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