Australian GP Adds Cashless Solution Ahead of F1 Opener
March 5, 2019
The Formula 1 Rolex Australian Grand Prix, which takes place on March 17, has joined forces with tappit, a global cashless payments provider, to enhance the live experience for over 300,000 fans at the F1 season opener at Albert Park circuit in Melbourne,
The cashless solution, which will be a prepaid contactless wristband at the F1 event, will seek to reduce queue times when paying for food and drinks so fans can spend more time enjoying the thrill of the action, and provide rich data to event organisers into where, when and what the fans are buying
The three-year deal will initially see tappit’s cashless technology as the exclusive payment method implemented at the bars for ‘Club 15 powered by tappit,’ located at the penultimate corner of the track, the Piquet Premium Grandstand, and the Ricciardo Premium Grandstand.
Motorsport fans at the three bars will be able to use a prepaid contactless wristband to pay for food and drinks. The quick payment method reduces queue times so fans can spend more time enjoying the thrill of the action.
Andrew Westacott, CEO of the Australian Grand Prix Corporation, said: “I’m very pleased to welcome tappit on board as an official event supplier and we look forward to seeing ‘Club 15 powered by tappit’ in 2019 and the ongoing improvements to fan engagement that we can create together in the coming years.”
“Club 15 is the place to experience the penultimate corner as drivers battle for position before rocketing down Walker Straight or diving into Pit Lane, and now being powered by tappit, fans don’t have to miss a second of the action.”
Jason Thomas, CEO of tappit, said, “We’re delighted to be an official Event Supplier of the Formula 1 Rolex Australian Grand Prix 2019. One of the exciting things about providing tappit’s cashless solution to an event as prestigious and high-profile as this is that we can provide rich data into where, when and what the fans are buying.”
