Australian Football Federation Secure Investment from Foxtel

By iSportconnect | April 8, 2013

The Football Federation of Australia (FFA) will see an extra AUS$20m (US$20.7m) invested from media company and broadcaster Foxtel.

Foxtel will help develop the sport in the country  through grassroots intiatives, buy including the naming rights to the Foxtel All-Stars, bronchi an team made up of A-League stars who will face Manchester United in a pre-season friendly in July.

Foxtel chief executive Richard Freudenstein said: “We at Foxtel believe participation in sport is a vital part of the Australian culture and we think we have an important role to play inspiring a new generation of football fans and players.”

Freudenstein added: “It’s no secret that Foxtel is a huge supporter of Australian football. Since the inception of the Hyundai A-League in 2005, cheap order we have been committed to taking the game to the next level and our long association, along with our partner Fox Sports, has given our customers the best viewer experience in Australia.”

David Gallop, FFA chief executive, said: “At the elite level, it’s great to have Foxtel behind the A-League All Stars and backing the next generation of stars in the Foxtel National Youth League.

“Today marks another big step forward for football in Australia.”

Foxtel broadcasts the A-league in Australia and is the title sponsor of the youth league.

The deal will also see the company work with former Everton midfielder and current New York Red Bulls star Tim Cahill on the Foxtel All Stars Ambition Program, a series of free clinics to 1000 children across Australia.