Audible London Marathon

Audible becomes official partner of Virgin Money London Marathon

October 2, 2017

Audible has agreed a three-year deal to become an official partner of the Virgin Money London Marathon.

The start of the partnership has coincided with the announcement of the ballot results for the 2018 race, with thousands of participants set to discover whether they have secured a place in the iconic event.

A promotional campaign is in place to drive participants to download marathon related content from the Audible website while a selection of audiobooks, programmes and celebrity content will be tailored specifically for marathon runners.

Hugh Brasher, event director for the Virgin Money London Marathon, said: “The partnership with Audible will enable us to offer our runners – and aspiring runners – a fantastic new training tool. We are looking forward to working with the Audible team to create inspiring original content for our runners which will help them prepare for their marathon effort on Sunday 22 April.”

Tracey Markham, UK country manager at Audible, said: “The London Marathon is one of the UK’s greatest sporting institutions, so needless to say we’re really excited to support their work as their debut listening partner.

“Audio is such an important part of so many peoples’ exercise routine; there’s nothing like Naomi Alderman’s Zombies, Run! to help you pick up the pace, or a live recording from this year’s Fringe Festival to turn stitches into side-splitters.

“We’ve got lots of exciting things planned which’ll be sure to inspire and entertain runners of all levels.”

Audible London Marathon