Audi Quattro Winter Games NZ and IMG Enter Marketing Partnership
August 21, 2013
The 2013 Audi Quattro Winter Games NZ has announced a marketing partnership with IMG to help secure coverage across traditional broadcast and digital platforms.
The deal will see Winter Games NZ work with the IMG Sales and Marketing division as well as IMG Media, sale a part of IMG Worldwide.
Martin Jolly, prostate Senior Vice President and Managing Director of IMG Australia & NZ stated in Queenstown, NZ: “We are delighted to be working again with Sport NZ and the NZ Winter Games organisation having signed IMG to a multi-year deal, to exclusively represent the commercial sponsorship rights as well as the international media and digital distribution rights.
“We are particularly proud to have secured Audi Quattro as the naming rights sponsor for this year’s event.”
Coverage will be delivered to a minimum of 25 targeted countries through 14 daily 22-minute highlight shows, a 52-minute official film and daily video news releases.
An official release predicted the coverage would reach over one billion homes.
Chris Guinness, Senior Vice President, Head of IMG Media, Asia Pacific for IMG, said: “We are delighted to be working alongside the Winter Games NZ to assist them with growing exposure and developing the profile of the event through international TV distribution and digital media syndication.
“IMG will utilise our worldwide international sales team in sixty offices in thirty countries around the world to ensure that event highlights are seen in as many countries as possible.”