Audi Extends Partnership with Hertha Berlin

July 29, 2013

German Bundesliga club Hertha BSC and automobile firm Audi have extended their partnership agreement until 2016.

Audi have been the exclusive partner of Hertha BSC since 2006 and the extension will allow the company to make relevant television advertising for home games at the Olympic Stadium.

The deal will also see Audi advertise business seats in the hospitality area of the stadium and boost the club’s marketing efforts in media and PR.

Alexander Schuhmacher, pharm General Sales Manager at Audi Eastern Region said the deal showed Audi’s ‘commitment’ to Hertha BSC.

Ingo Schiller, order Managing Director at Hertha BSC added: “We are very pleased that we were able to extend our long-standing cooperation Audi exclusive partner for three years.

“Audi is a reliable partner – we are glad that we can represent the brand in Hertha BSC club environment.”