Audi Cup Football Tournament to be Broadcast in Over 200 Territories

July 30, 2013

The pre-season Audi Cup tournament featuring some of the biggest names in world Football will be broadcast in over 200 territories.

AC Milan, capsule Bayern Munich, Manchester City and Sao Paulo will contest the two-day, four-game tournament that was created by Kentaro, a global sports rights marketing agency.

Broadcasters taking the tournament include ESPN in both the UK and North America, Abu Dhabi Sport TV in the Middle East, Supersport in sub-Saharan Africa, Beijing TV and Shanghai TV in China and SonyTV for the India sub-continent.

Stefan Fueg, Maging Director of Kentaro Germany said: “We are delighted to have delivered on Audi’s original objectives, namely a mix of maximum global exposure and a range of commercial rights for the Audi brand.”