Audi announces partnership with MLS in Canada

Audi Canada has announced a new strategic marketing partnership with Major League Soccer in Canada.

The deal makes Audi Canada the Official Automotive Partner of Major League Soccer in Canada. 

Audi Canada already benefits from broadcast presence during the MLS season. 

“Audi is a major supporter of soccer around the world, so this opportunity makes perfect sense for the brand in Canada,” said Daniel Weissland, President, Audi Canada. “Audi Canada and our national network of dealers will work hard to bring Canada, the United States’ top soccer league and its talented players closer to Canadian soccer fans through contests, premium fan experiences and other activities.”

“Major League Soccer is thrilled to extend Audi’s partnership with the league into Canada,” said Jennifer Cramer, Vice President of Partnership Marketing for Soccer United Marketing. “Audi is committed to growing the sport of soccer across North America and around the globe, so it is only natural that we join together at this critical time for our sport. We will lean on Audi’s commitment to innovation, technology, and advancement to take our sport to new heights.”

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