ATP World Tour Announce Partnership with Michelob Ultra in the USA

The ATP have  announced a change in branding strategy for its Premier Partner Sponsorship, viagra sale with Michelob ULTRA set to feature at tournaments within the United States from 2014.

Michelob ULTRA’s benefits will include net signage as well as all other on-site activations at the ten U.S. tournaments, replacing Corona as the ATP’s lead sponsor in the United States.

Corona Extra will remain the premier partner of the ATP World Tour globally and will continue to be featured at non-U.S. events. The change in branding for U.S. tournaments follows the completion of AB InBev’s combination with Grupo Modelo earlier this year.

Laurent Delanney, ATP Commercial Director said: “As a global sports property that takes place across 61 tournaments in 30 different countries throughout the season, we have always prided ourselves on our ability to adapt and build specifically tailored meaningful programmes for our partners on the ATP World Tour.

“The integration of Michelob ULTRA within the U.S. market place demonstrates the type of flexibility we can bring to a multi-brand global partner of the ATP.”

“In the U.S., we are pleased to bring Michelob ULTRA fans unique access to world class tennis via the ATP World Tour, and we’re looking forward to unveiling our plans soon,” said Lori Shambro, Vice President, Michelob ULTRA.