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ATP Signs Tennis-Point As Official Racket Sports Products Retailer Until 2025

By Taruka Srivastav | March 31, 2021

The ATP and Tennis-Point, the tennis brand of SIGNA Sports United, have announced a multi-year partnership, which sees the global tennis online retail platform become the Official Racket Sports Products Retailer of the ATP Tour until 2025.

Tennis-Point is part of SIGNA Sports United, the global leading online sports commerce and tech platform in the bike, tennis, outdoor and team sports categories, and operates the world’s leading tennis online retail platform, with 14 local-language online shops offering one of the widest ranges of tennis products globally.

Through the partnership, Tennis-Point will look to broaden its global reach and awareness through dedicated brand exposure on the ATP’s website and official social channels, which currently reach over 8 million followers. Tennis-Point will also connect ATP to the platform technologies of SIGNA Sports United in order to launch the ATP Tour shop and make it accessible to fans via the ‘Shop’ icon on ATPTour.com from 1 April.

Daniele Sano, ATP Chief Business Officer, said: “We are delighted to partner with Tennis-Point, whose focus on the customer experience matches our ethos of putting the fan first. In addition to their fast-expanding commerce capabilities, the brand’s creative marketing initiatives and an existing presence at ATP tournaments make it the right fit to promote the ATP Tour to millions of recreational players around the world.”

Nelson Artz, Tennis-Point Chief Brand Officer, said: “The partnership with the ATP Tour resonates perfectly with our brand mission to be ‘more than just a shop’. We are very grateful to be able to join this family of global tennis enthusiasts. Together with the ATP Tour we want to further increase the love of our favourite sport and the number of players on the courts. The professional sport, with its spectacular matches and tournaments, is instrumental to driving the development of youth participation and making tennis one of the leading recreational sports overall.”

Stephan Zoll, CEO of SIGNA Sports United, said, “ATP and Tennis-Point entering into an exclusive partnership is the culmination of the efforts we have made to develop our unique sports commerce and tech platform capabilities and to lead the sports ecosystem into the digital age. We are sure that the cooperation between ATP and Tennis-Point will be of great benefit to the global tennis community.”

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