ATP Partners With Social Network Vixlet

The ATP has announced a strategic partnership with social network platform Vixlet.

Vixlet a Los Angeles, order California based company, also becomes a Gold Partner of the ATP World Tour, as well as a Gold Partner of the Barclays ATP World Tour Finals.

Vixlet will initially benefit from an on-court presence at the 2014 edition of the Barclays ATP World Tour Finals alongside an interactive fan experience at the season finale’s venue, The O2 in London.

“In an ever changing digital and social space, we are very excited by the magnitude of the Vixlet technology offerings for ATP that will allow  fans to experience and consume tennis in ways unprecedented,” said Chris Kermode, ATP Executive Chairman and President.

Vixlet’s Executive Chairman Krishna Gopala. CEO, Lisa Gopala, added: “The partnership with ATP reflects our mutual deep commitments to constant innovation, thought leadership and delivering the best-in-class technology for tennis fans around the globe.

“Our collaboration with ATP marks the new beginning of a powerful triangulation of sports, entertainment, and technology. We are excited to bridge the global passion for the ATP with Vixlet.”

The ATP and Vixlet will create technology initiatives for fans via mobile first in the second quarter of 2015 and will be available on all major platforms, including ATPWorldTour.com.