ATP Finals: “We Have Built Data As The Foundation Of Our Event”

The Nitto ATP Finals, the year-end climax to the men’s professional tennis season, bids farewell to London after 12 years in 2021, moving to Turin under a new five-year agreement. With over 250,000 tickets on sale every year, the event at the O2 has been one of the biggest fixtures on London’s annual sporting calendar. The ATP owns and operates the event. Adam Hogg, the Event Director, speaks to iSportconnect TV about the commercial approach and what changes are in store for this high-profile attraction after this year’s edition from November 10-17.