ATP Extends Season-Ending Tournament in London Through 2020 With New Title Sponsor
May 26, 2017
The ATP announced today that its season-ending tournament will continue its stay in London a further two years through to 2020, under a new title sponsorship with one of Japan’s leading innovation companies, the Nitto Denko Corporation.
The tournament, first staged in London in 2009, will now be renamed the Nitto ATP Finals.
“We’re delighted to extend our stay in London and to have Nitto come on board as title sponsor over the next four years,” said Chris Kermode, ATP Executive Chairman & President.
“It’s fantastic news to have such an ambitious and innovative company partner with our season-ending showcase in what is unquestionably one of the most exciting times in men’s professional tennis in recent memory. We look forward to a successful partnership and to the continued growth of our season finale in London,” added Kermode.
Kermode was joined for the announcement, held at The View from The Shard in London, by special guests including the likes of Boris Becker, a three-time former champion.
Nitto is Japan’s leading materials manufacturer offering over 13,500 diversified materials to more than 70 business fields such as electronics, automobiles, ecology and life science.
In 2018, the company will celebrate its 100-year anniversary and the Nitto ATP Finals will form an integral part of their strategic initiatives for increased business and brand value to their next century.
Hideo Takasaki, Nitto President, CEO & COO, said: “We are very proud to become the title sponsor of the ATP Finals. Featuring the world’s top men’s professional tennis players, the ATP Finals fits very well with Nitto’s philosophy, where we challenge ourselves to gain top share by utilising our unique technology both locally and on a global level.”
