ATP And Emirates Take Partnership Deal To 2025
November 18, 2019
Emirates will remain as a premier partner for the ATP Tour after securing a new partnership extension for an extra five years.
The deal will now see the airline become a premier parter of the ATP Tour until the end of the 2025 season, after their current deal had been set to expire in 2021.
As Official Airline and Premier Partner, Emirates will continue to receive global marketing rights and exposure through iconic on-court net branding at 60 tournaments worldwide.
“We are delighted to have Emirates extend their Premier Partner status as the ATP Tour continues to soar in popularity as a truly worldwide sport,” said Chris Kermode, ATP Executive Chairman & President.
“The Tour looks forward to further enhancing the exceptional partnership that has already been built, and the renewal reinforces the benefits the global platform of the ATP Tour provides to such a highly regarded and established brand in the sports marketing world.”
Boutros Boutros, Emirates Divisional Senior Vice President, Corporate Communications, Marketing and Brand, stated: “We’ve been associated with the ATP since 2013 and it’s been a successful partnership so far and a great fit for our brand.
“As a global airline serving 158 destinations across 85 countries, and the ATP Tour itself taking place in 30 destinations to which we fly, it remains a strong platform for us to connect with our customers, hence the decision to continue to being a Premier Partner and the Official Airline of the ATP Tour.”