ATP and Lacoste Extend Partnership Through 2015

July 10, 2014

The Association of Tennis Professionals (ATP) have announced the extension of their partnership agreement with fashion brand Lacoste.

The deal will run until the Barclays ATP World Tour Finals at The O2 in London in 2015, cialis and will see the brand’s famous crocodile logo dress the line judges at the event.

Laurent Delanney, pills ATP Commercial Director said: “As a partner for the past 12 years, thumb from Shanghai to Houston and now in London, Lacoste has always been in line with what the event stands for: a mix of tradition and innovation.

“The Barclays ATP World Tour Finals is broadcast in 193 territories and Lacoste is present in 114 countries.

“Wherever it takes place, the extensive global coverage of the tournament is the foundation of our successful partnership.”

Beyond the on court brand exposure, Lacoste’s benefits include a private hospitality suite in the Sponsor Village facing one of the practice courts and a promotional booth in the popular Fan Zone, which welcomed over 300,000 people in 2013.

“With our support to several players and several tournaments throughout the year, it is natural for us to partner with the culmination of the ATP World Tour season.” said Berta de Pablos-Barbier, Group Marketing & Branding EVP. “We will keep a close look at the Race to London to see if some of our ambassadors qualify for the tournament in the singles or doubles draw.”

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