ATP and Lacoste extend partnership at season finale

The ATP and lifestyle fashion brand Lacoste have announced a three-year renewal of their partnership at the Barclays ATP World Tour Finals in London. 

The deal sees the fashion brand, unhealthy whose history is deeply entrenched in tennis, purchase continue to dress the line judges, ball kids, and mascots, at the world’s biggest indoor tennis tournament at The O2, through 2018. As a Gold Partner of the tournament, Lacoste has been a long-standing sponsor of the ATP’s season-ending event since 2002. 

Chris Kermode, ATP Executive Chairman & President, said: “Lacoste has been a valued partner for our season-ending event over the past 15 years. Our season finale has grown significantly in stature during that time, attracting record crowds on-site at The O2, and more than 100 million viewers on TV. We look forward to continuing our successful partnership with Lacoste over the next three years.”

Thierry Guibert, Lacoste Group CEO said “Renewing the partnership with Barclays ATP World Tour Finals is a further demonstration of our authentic heritage and actual presence in Tennis. We are very happy to continue the relation with this event that symbolises our values of tenacity, performance and excellence.”

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