Atletico Mineiro renews Uber partnership
By Shantanu Srivastav | January 5, 2018
Brazilian football club Atletico Mineiro has renewed its partnership with Uber, who will continue to serve as the team’s official mobility platform.
As part of the agreement, Uber’s logo will be positioned on the players’ shirt collars.
Bebeto de Freitas, director of administration and control of Atletico, said: “The important thing is the strategic issue that we have this year, to increasingly value our partner-fan, offering services, and this is a strategic sponsorship for that.
“It is the first time that the shirt collar is used as commercial property, a very important kick for us. We hope it continues like this, that we have more opportunities and close this relationship with the fan-supporter. ”
Lucas Couto, director of planning and marketing at Uber, said: “Uber is a great partner of Atletico and now it will be on the shirt collar, which is an innovative place, a property that we are marketing for the first time here in the club.”