Atlético Madrid Sign Huawei as Global Partner

By Community | September 19, 2014

Atlético Madrid has signed a commercial agreement telecommunications company Huawei.

With this agreement, the Asian company becomes the team’s global partner. 

Atlético de Madrid and Huawei will collaborate over the next two seasons in promotional activities and communications through the deal. Huawei’s logo will also be on the Club’s official shirts and kits that the players use during the trainings.

Atlético de Madrid’s president, Enrique Cerezo, commented: “Our relationship with Huawei reinforces without a doubt our strategy to grow hand in hand with large companies, and who better to link with than the telecommunications leader of the world.”

Richard Ren, president of Huawei Consumer in Western Europe, highlighted that this connection is reinforced by the commitment of the team and fans. “The collaboration with Atlético de Madrid which we present today supports Huawei’s commitment to the Spanish market and the strong integration of the company in the country. Huawei remains committed to a Club with more than 100 years of history that continues to fascinate us with their sporting triumphs and the strength of their team and fans.”