Atlanta Hawks Bring Intel To State Farm Arena With New Partnership
November 18, 2019
The Atlanta Hawks have joined up with Intel Sports to provide a brand new viewing experience for fans inside the arena, watching on their local broadcast channel and on social media.
Intel will bring their True View platform to State Farm Arena via an array of 5K HD cameras are installed and mounted throughout the arena. These capture unique views and angles, delivering unique perspectives that regular cameras cannot.
Once the video is processed, the innovative system produces 360-degree highlights, freeze frames and exceptional views of the action, including from a player’s perspective, that are distributed to broadcast, digital and mobile platforms.
Andrew Saltzman, Chief Revenue Officer of the Atlanta Hawks & State Farm Arena, commented: “We are excited to introduce this amazing innovation and continue enhancing the fan experience for Hawks fans everywhere.
“Intel True View is the premier viewing technology in all of sports, and we are eager to work with Intel Sports on new and cutting-edge ways to showcase the incredible action displayed every game at State Farm Arena,” Saltzman said.
“Intel Sports is excited to partner with the Atlanta Hawks to enhance the fan experience through innovative immersive media experiences in the state-of-the-art State Farm arena,” Howard Wright, VP of Business Development, Intel Sports, added.
“The Hawks are a dynamic partner for Intel Sports because they are eager to experiment and push the boundaries of technology to provide new and compelling ways to engage their fans. Atlanta has a vibrant technology community with a loyal fan base that is ready for enhanced digital storytelling that Intel True View enables,” said Howard Wright, VP of Business Development, Intel Sports.
