Athletic Bilbao Renew Major Shirt and BBK Sponsors

February 28, 2011

Spain’s La Liga soccer club Athletic Bilbao, have announced the renewal of major sponsorship deals with oil company Petronor and BBK for a further three-years, until 2014.

Petronor became the first official kit sponsor in the Spanish sides history in 2008 and their company logo will maintain pride of place on Bilbao’s first team shirt in a deal valued by Spanish newspaper El Mundo Deportivo at US$2.89m per year plus incentives – a five per cent increase on the original agreement. Therefore, the overall value of the deal for the duration of the contract is thought to be around $8.67m.

The source also speculates that the club’s other principal sponsor BBK, a Bilbao-based savings bank, will pay around $2.76m a year to extend its sponsorship. BBK, who have branding on the outside of the club’s stadium, first became a partner of the club in 1992 and returned in 2006 after a one-year hiatus.