AT&T to Replace HP as Title Sponsor of Byron Nelson Championship
By Community | December 2, 2012
The PGA Tour announced Friday that AT&T will take over as the title sponsor of the Byron Nelson Championship in 2015, the year after the event’s contract with current sponsor HP expires.
The agreement is for the 2015 and 2016 tournaments, though AT&T senior executive vice president Ron Spears said in a news release that the company hopes to be the title sponsor for “many years into the future.”
AT&T’s commitment begins after the current contract with HP expires following the 2014 Nelson. HP has been the sponsor since 2003.
“With AT&T assuming the title sponsorship of our major fundraising event starting in 2015, we are taking steps to secure the future of the Byron Nelson Championship that funds our innovative services for at-risk and troubled children,” Salesmanship Club president Charley Spradley said in a news release.
AT&T is one of the most prominent sponsors in golf. Along with being a main corporate sponsor at the Masters, the company is the title sponsor on the PGA Tour at the Pebble Beach National Pro-Am and the AT&T National at Congressional, which is run by the Tiger Woods Foundation. Its contract with Woods’ foundation expires in 2014, the year before it takes over in Dallas.