AT&T Seals Red Bull Racing Sponsorship Extension

November 15, 2013

AT&T, an American telecommunications company, has extended its sponsorship deal with Formula 1 champions Infiniti Red Bull Racing.

AT&T has been a sponsor of Red Bull since 2012 and before then was a sponsor of Williams F1 from 2007-2011.

Red Bull, whose German driver Sebastian Vettel has won the world title for the past four seasons, said AT&T’s support would help it adapt to rule changes that will take effect from next season and could threaten its dominance.

“The 2014 changes will cause a major ripple effect across our entire sport, radically transforming the car’s design,” Christian Horner, head of the Red Bull team, said on Friday.

“AT&T is helping us meet these challenges by providing solutions that empower our engineers no matter where in the world they are working,” Horner added.

Telecoms partners are very sought after in Formula 1 as they can spped up communications between circuits around the globe and their home bases.

Formula 1 has a contract with Indian giant Tata Communications and with the Mercedes F1 team.

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