AT&T Renew Sponsorship of NCAA as Official Wireless Service Provider
October 26, 2011
American multinational telecommunications company, AT&T have continued its corporate champion sponsorship of the National Collegiate Athletic Association (NCAA) in a three-year agreement as the NCAA’s official wireless service provider.
Terms of the deal were not released but the deal includes CBS basketball broadcasts of the sponsored “At the Half” program.
Coca-Cola and Capital One are other corporate champions of the NCAA.
The deal extends Dallas-based AT&T as the NCAA’s longest-standing partner. The corporate sponsor program is sold through Turner Sportsand CBS Sports.