AT&T Extends USOC Sponsorship Until Rio 2016
By Community | April 4, 2013
American multinational telecommunications company, AT&T has renewed its sponsorship of the United States Olympic Committee (USOC) and will remain the Official Communications Sponsor of the U.S. Olympic and Paralympic Teams through the 2014 Olympic and Paralympic Winter Games in Sochi, Russia, and the 2016 Olympic and Paralympic Games in Rio de Janeiro, Brazil.
“Through its support, AT&T helps the USOC represent our country at the highest levels, and we are happy to continue this great relationship. As Team USA travels extensively, AT&T helps them stay connected to the people that matter most,” said Mark Wright, vice president of media services and sponsorships, AT&T. “AT&T’s heritage and legacy of sponsoring Team USA demonstrates the value we place on connecting our customers with their interests and passions.”
In 2014, AT&T will celebrate 30 years of sponsoring the USOC. Since the start of the relationship in 1984, AT&T has helped Team USA stay connected to coaches, family, friends and fans.
“AT&T has a proud history of supporting U.S. Olympic and Paralympic Team athletes and has truly helped them to achieve their goals of competing and succeeding on the biggest stage in sport,” said Lisa Baird, chief marketing officer, USOC. “We’re delighted to see the tradition of this relationship continue as it helps to provide critical resources to top American athletes and advances the Olympic and Paralympic Movements in the United States.”
In addition to providing support through AT&T technology, products and services to the USOC, AT&T is currently also a sponsor of United States Figure Skating and USA Gymnastics. AT&T also actively supports the three U.S. Olympic Training Centers, providing each with an AT&T Athlete Connection Center. Each center is equipped with world-class communications technology through AT&T services including high speed internet, Wi-Fi, wireless charging stations and AT&T Advanced TV services.