ASUS Inks Deal with MLSE to Sponsor Toronto Maple Leafs

April 19, 2013

ASUS has entered into a three-year sponsorship deal with Maple Leaf Sports & Entertainment (MLSE) with the Taiwanese multinational computer company becoming the exclusive personal computer, notebook, and tablet provider of the Toronto Maple Leafs.

Through the partnership, the ASUS brand will be highly visible throughout the Air Canada Centre through an in-arena advertising initiative. The company will also air product spots on Leafs TV, and have an online presence within MLSE’s digital and social media platforms.

What’s more, the Air Canada Centre broadcast studio and the General Manager’s suite will integrate ASUS products.

“We are incredibly thrilled to partner with such a cutting edge sports and entertainment organization like MLSE,” says Cecilia Choy, Marketing Manager, ASUS. “As we grow our brand in Canada we are focused on finding partners who share our passion for creating innovative and quality-driven experiences for our audiences. MLSE has taken pride in establishing an emotional connection with its fan base over the last century and this partnership opens the door to a new and exciting market.”