Astro Malaysia Gets Premier League Broadcast Rights

Astro Malaysia Holdings Bhd’s has won the broadcast rights to air Barclays Premier League (BPL) matches for the next three seasons.

The satellite pay-TV operator yesterday announced it has once again won the exclusive rights to the English Premier League, for three seasons starting from 2013/14 to 2015/2016 in Malaysia.

Under the arrangement, all 380 matches of BPL will be available to be shown live on the Astro service.

The BPL bid amount was not disclosed, but it was previously reported that Astro had paid over US$250 million for the rights to broadcast the 2010/2013 seasons.

In a statement yesterday, Astro Malaysia CEO Datuk Rohana Rozhan said Astro has been showcasing BPL action since 1997.

“We are excited to further strengthen our association with the most popular football league by bringing three more seasons of football action from the BPL,” she added.

“We are extremely pleased Astro have chosen to invest in our broadcast rights for Seasons 2013/14 – 015/16. They are a long term partner of the Premier League and renowned for quality sports broadcasting,” said Premier League chief executive Richard Scudamore.

“We know that they will continue to broadcast the BPL to Malaysian football fans in an exciting and innovative manner.”