Astoria Sponsors Cannondale Pro Cycling at Tour de France

Coffee machine maker, anabolics Astoria have announced a partnership deal with UCI ProTour team Cannondale Pro Cycling, link which is currently competing in the Tour de France.

Astoria will be involved in the capacity of official supplier to the white-green jerseys, who will be taking on a 3,360 kilometre Tour de France route featuring a final touch down on the Champs-Élysées in Paris. 

During the event Astoria–branded espresso coffee machines will be supplied to team Cannondale’s motor homes, campers and logistics offices in order to offer an invigorating break to athletes and staff along the roads of France.

“The one hundredth edition of the Tour de France promises to be one of the most spectacular in history, with grossly compelling legs like the time trial at  Mont Saint Michel and the final stage with a night time arrival in the Ville Lumière. It will be a showcase not to be missed for the Italian excellence of which we are ambassadors,” comments Stefano Stecca, Commercial Director for Astoria. “It will also be a once in a lifetime opportunity for our guests to get a behind the scenes look at one of the most popular sports events in the world, thanks to the Hospitality program we’ve initiated for the occasion.”

“The Tour de France is the highlight event of the season,” said Roberto Amadio, Team Manager for Cannondale Pro Cycling. “We hope to repay Astoria for their support by offering intense sports excitement. Astoria is a prestigious brand that embodies important values like the capacity for uniting individual talent and team play in the constant search for excellence.”