Aston Villa Names OB Sports As Principal Partner
By Taruka Srivastav | June 23, 2021
Aston Villa has signed OB Sports as a new Principal Partner and new Exclusive Official Sleeve Partner.
The OB Sports brand logo will exclusively feature on the sleeve of Villa’s new 2021/22 kits for the first team playing squad at all home and away first team fixtures including all Premier League and cup games.
OB Sports is a leader in sports and entertainment and widely recognized as one of the most trustworthy and reliable platforms in Asia. OB Sports devotes its efforts to not only establish a secured platform for its users but also to provide a diversified high-quality interactive entertainment experience for football fans. OB has received fervent support from millions of users as well as trust and broad recognition from within the industry and is widely regarded as the leading force in Asia in the fields of sports and entertainment.
Aston Villa’s Chief Commercial Officer, Nicola Ibbetsonsaid: “We are incredibly excited for OB Sports to be joining us as a Principal Partner from the 2021/22 season. This partnership will help to bring the Aston Villa brand closer to our international fans and we look forward to a season of exciting plans together.”
Kai Webb, President for the International Business of OB Sports, commented: “As a veteran of the Premier League, Aston Villa not only has a long club history and a huge fan base, but its ‘Never Give Up’ sporting spirit is in line with OB Sports’ corporate culture of ‘Striving for Excellence’.
“This will be one of the most exciting cross-industry cooperation in sports from the 2021/22 season, and will build on our existing high profile sponsorship portfolio to provide the fans and users with the best sports and entertainment experience by a close cooperation between the two well-known brands.”