Aston Villa Is Pleased To Unveil Monster Energy As The Club’s New Official Energy Drink Partner

Monster Energy was founded in 2002 and is now distributed in over 140 markets worldwide with a range of products to match and has several high-profile partnerships in a variety of sports. It is a global brand with a huge following that believes in authenticity and the core of what its sports, athletes and musicians represent.

Monster Energy’s ethos is to not only provide quality energy drinks, but also to support a way of life lived by athletes, sports, musicians and fans. The two-year partnership will see Monster Energy, the market leading US energy drinks company, promote its brand across the Club’s channels and engage with the Club’s global fanbase.

Aston Villa Chief Commercial Officer Nicola Ibbetson said: “We are delighted to welcome Monster Energy to Aston Villa as the Club’s Official Energy Drink Partner. Monster Energy is a global brand who are dedicated to enhancing the world for both athletes and fans. We look forward to working them over the next two years.”

Jimmy Goodrich, SVP Marketing Monster Energy EMEA commented: “We’re incredibly proud to be able to announce our partnership with Aston Villa and look forward to bringing that same sense of excitement to the wider fanbase. Like them, we’re longing to step back into capacity stadiums as soon as possible and are excited about how we work with the Club and the fans, both in the UK and abroad, to bring everyone closer together whether digitally or in person.”